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HostPapa Blog / Posts tagged "segmentation"
Why You Need To Segment Your Website Visitors
28 Feb

Infographic: Why You Need To Segment Your Website Visitors
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With personalization being one of the hottest marketing trends you’ll need to make sure that your website visitors are getting the unique experience they’re looking for if you want those conversion rates to increase. Segmenting your audience is one of the best ways of doing that. It helps you provide more relevant content and products to your visitors—based on behavioral, demographic and psychographic traits—plus it can shed light on some amazing behavioral insights which could help you with your future strategy. Click here to check out the detailed blog...

Why You Need To Segment Your Website Visitors
17 Jan

Why You Need To Segment Your Website Visitors
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The Association of National Advertisers (ANA) has named personalization the marketing word of the year. And they had quite a few reasons for doing so.  According to the ANA, three of the reasons are: Personalization is what customers expect. Every current and prospective customer expects your brand to know them and to deliver what they want.Consumers are busy. Too busy to invest time in anything that's not relevant to them personally. It's all about relevancy, a.k.a. personalization. "Make it all about me."In today's world of "me, myself and I" personalization is how...