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Welcome To The HostPapa Blog!

Here you’ll find all sorts of super useful information for making the most out of your web hosting experience
as well as countless tips and tricks for small business owners, freelancers, digital professionals and online entrepreneurs.

Facebook Stories for Small Business
3 Jul

Facebook Stories for Small Business – 8 Things to Consider
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Are you using Facebook Stories for your small business? If you’re not familiar with Instagram Stories or Snapchat, the concept of Facebook Stories may seem a little foreign to you. One-third of Facebook’s 1.56 billion users post or watch Stories every day, so have you included them in your marketing mix? What are Facebook Stories? Facebook Stories are short photo or video collections that can be uploaded by Facebook users. Stories work similarly to the typical news feed, but the content posted disappears in 24 hours, allowing people to only view fresh...

6 Tips to Optimize Your Email Marketing Campaigns
1 Jul

Video: 6 Tips to Optimize Your Email Marketing Campaigns
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While other digital trends might be shifting, email marketing still remains king. With over 79% of small businesses saying email marketing is important to their business strategy, you'll need to bring your A game for best results. We've got you covered in this short video with 6 tips you can easily implement to optimize your email marketing campaigns. For the more details check out the full blog post here. https://www.youtube.com/watch?v=PQ54235x5Sg ...

Check these tips for your small business facebook
29 Jun

7 Facebook Marketing Tips for Small Businesses on a Budget
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Achieving sustainability might be one of the most significant challenges for small businesses. Being able to generate leads and grow your customer base is essential for the future of your business. Facebook is a platform that can be leveraged in your favor. Focus your efforts around a few key areas and you’ll grow your brand while bringing in paying customers.  Differences Between Organic and Paid Social Organic and paid social media tactics can both be useful in helping you achieve your goals. The differences lie in the scope of exposure your content...

Learn how to pick the right email hosting for you
26 Jun

How to Choose the Best Email Hosting Provider for Your Business
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Picking the best email hosting provider is an important step in getting your small business off the ground. But how do you know which one is right with so many options and plans to choose from? Do you get one that just has webmail, or do you need desktop mail too? What about email service providers that have bells and whistles like marketing analytics and unique templates? To decide on the best email hosting service for your business, you need to start with an email strategy.  Establish How Email Fits into...

9 Important Website Metrics You Should Track
24 Jun

Video: 9 Important Website Metrics You Should Track
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Getting into the details of your website analytics can make a huge impact on your online strategy. You'll soon be able to make adjustments based on the nine metrics we present in this short video. The results will soon follow: increased traffic and more leads. Read the full blog post here. https://youtu.be/VMrrjlAyvYQ ...

How to create a landing page in wordpress for free
23 Jun

How To Create Your Landing Page In WordPress For Free
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A landing page is a useful tool to generate better conversions and capture leads more effectively if you need a proven way to enrich your marketing campaign. With this purpose-driven web page, when created and applied smartly, the chances for your business to succeed are much higher. As your landing page design aims to achieve a specific marketing purpose, you'll need to pick the right tool to create landing pages in WordPress. One great approach is to find a complete solution that follows tried-and-true building tactics and optimization techniques. To get the...