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Welcome To The HostPapa Blog!

Here you’ll find all sorts of super useful information for making the most out of your web hosting experience
as well as countless tips and tricks for small business owners, freelancers, digital professionals and online entrepreneurs.

G Suite vs Office 355 showdown with a comparison chart
4 Jan

G Suite (Now Google Workspace) vs Office 365 (Now Microsoft 365)—A Productivity Suite Showdown!
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Small businesses need productivity tools to operate. A new business or one that's just getting around to selecting a tools suite has one major decision point—G Suite vs Office 365. Choosing between these leading toolsets is the first thing entrepreneurs must do when meeting this vital business need. Let's start with name changes. What was, until recently, called G Suite is now known as Google Workspace. The brand-new name that Microsoft has given Office 365 is Microsoft 365. With that said, please excuse the occasional use of old names as we...

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29 Dec

The 6 Biggest Photography Website Design Tips
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In this article, we're going to go over the 6 main photography website design tips – from choosing the right images, to SEO optimization. As a photographer, you’re bound to have an impressive portfolio of photos that you can’t wait to display to the world. Creating your own photography website is a great way to get your work out there and to attract clients. It’s a cost-effective and simple solution for marketing your photography business. You don’t need to be an expert at website design to create a site that beautifully showcases...

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22 Dec

9 Questions to Ask Photography Clients
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Especially in creative industries, having a clear line of communication with the client is extremely important. If you’re a photographer, this is something you already know. The more sensitive, important, and personal the assignment, the more honest and precise your communication should be. But, what’s the best approach?  Communicating with clients is a skill, and like any skill, it can be learned. In this article, we'll look at nine questions you should ask photography clients before, during, and after a project. We'll wrap up with a discussion about using your photography...

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21 Dec

Starting a Referral Marketing Program for Your Online Boutique
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A referral program will help your online boutique convert loyal customers into brand ambassadors. With compelling word-of-mouth endorsements, you can easily snag more first-time customers and move them through your sales funnel. The question is, how do you create an eCommerce referral marketing program? In this article, we’ll cover the basics of starting a referral program. When yours is up and running, you'll be amazed at the impact it will have on your business. READ MORE: How to Start an Online Boutique [Full Guide] What Is an eCommerce Referral Marketing Program? An eCommerce referral marketing...

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11 Dec

How to Get More Photography Clients (Part II)
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If you’re a photographer following this series of articles, you know all about in-person marketing, social media marketing, and content marketing. You may have landed your first couple of clients. Let’s keep the momentum going and explore how to get more commercial photography clients by implementing PPC, SEO, and outbound email strategies. Read More: How to start your own Photography Business Pay-per-Click Ads—Costly but Effective PPC advertising can play a critical role in the success of a photography business, and the advertising methods of today allow you to manage promotions all by yourself. Whether...

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7 Dec

Six Ways to Advertise Your Online Boutique
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Today we're going to look at several marketing channels you can develop to advertise your online boutique. If you’re planning to open an online boutique, you should know that marketing will have a lot to do with the success of your business. Using the internet, small business owners can practice digital marketing to drive revenue consistently, even with a small budget. While digital marketing is more measurable, cost-efficient, and accessible than its traditional counterpart, you should not dive in without preparing first.  It’s essential that you create a strategy for advertising your...