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Welcome To The HostPapa Blog!

Here you’ll find all sorts of super useful information for making the most out of your web hosting experience
as well as countless tips and tricks for small business owners, freelancers, digital professionals and online entrepreneurs.

Online marketing trends
18 May

Online Marketing Trends Your Small Business Needs to Learn About
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The rise of social media and smartphone technology has provided billions of individuals a reason to get online. Most businesses now have an online presence to capitalize on. With billions of dollars being generated annually in the US alone, learning about some of the up and coming online marketing trends can help you get a head start with your online business. So let’s get to it! 1. Content Is Still King One of the oldest online marketing methods is still one of the most effective. Content marketing is still considered king among the top...

Facebook Marketing Trends for Small Business in 2020
15 May

7 Facebook Marketing Trends for Small Business in 2020
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Facebook is the world's largest social network, boasting over 2.3 billion users worldwide. To date, Facebook currently receives approximately 1.49 billion active visits daily from its users, with more than 1 billion from mobile-only users. Even if you don’t have a significant advertising budget, creating a Facebook page for your business will help you communicate easier with people who are interested in your products/services and increase your brand awareness. If you’re looking to make the best out of your social media presence, here are some of the Facebook trends to...

6 Tips to Optimize Your Email Marketing Campaigns
13 May

Infographic: 6 Tips to Optimize Your Email Marketing Campaigns
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With an increased return on investment, email marketing should be one of main tactics if you're aiming to develop brand awareness, attract customers, and even create loialty among them. In this infographic you'll find six tips you can implement straight away to improve your email marketing results and get closer to reaching your business goals. For more information, check out the full bog post here. Click on the infographic to view the full image. ...

Why You Should Start an Email Newsletter
11 May

Small Business – Why You Should Start an Email Newsletter
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Owning a successful small business requires more than the ability to provide items or services currently in-demand. To stand out from the competition while establishing your business as trustworthy and professional, you must first create a functional marketing strategy.  One of the most used marketing tools available for small businesses is an email newsletter. And it’s only normal, since, for every $1 you spend on email marketing, you can expect an average return of $42 (DMA, 2019). Now that’s a high ROI! Before we start going into the reasons why you should...

How to Change Your Domain Name Without Losing All Your Traffic
8 May

How to Change Your Domain Name Without Losing Traffic
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As a small business owner, you may need to change your domain name for any variety of reasons. You may change your business name and, as a result, need to update your website, or you may be rebranding a product or service. Either way, there is a right and a wrong way to change your domain name. Unknowingly, some business owners just purchase a new domain and build a new website. Unfortunately, this can have a disastrous consequence on the traffic and sales to your site as well as damage customer...

HostLabs is now a part of HostPapa's family
7 May

HostPapa’s Family is Growing
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We’re growing together! HostPapa has acquired the US web hosting brand, HostLabs. We would like to give a big warm welcome to all the new members of the HostPapa family! This change will see the former HostLabs customers gaining an enhanced infrastructure with better performance and increased stability. They will also benefit from having access to a variety of additional services provided by HostPapa, helping them to achieve greater efficiency and giving them more ways to get things done.  HostPapa’s state-of-the-art servers offer robust and reliable web hosting, and the new...