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HostPapa Blog / Posts tagged "marketing tips" (Page 4)
Why You Need To Segment Your Website Visitors
28 Feb

Infographic: Why You Need To Segment Your Website Visitors
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With personalization being one of the hottest marketing trends you’ll need to make sure that your website visitors are getting the unique experience they’re looking for if you want those conversion rates to increase. Segmenting your audience is one of the best ways of doing that. It helps you provide more relevant content and products to your visitors—based on behavioral, demographic and psychographic traits—plus it can shed light on some amazing behavioral insights which could help you with your future strategy. Click here to check out the detailed blog...

Make your pop-ups user-friendly
21 Feb

Infographics: Make your pop-ups user-friendly
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Although it might seem that nobody likes pop-ups, there are certain ways you can ensure they don’t end up scaring off your visitors and even support your conversion goals. In this infographic, we talk about how you can create pop-ups that actually convert. We go through two specific usage scenarios and we discuss how you can make your pop-up content compelling. Click here to read the detailed blog post. Click on the infographic to view the full image. ...

8 Important SEO Basics You Shouldn't Ignore
11 Feb

8 Important SEO Basics You Shouldn’t Ignore
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Search engine optimization (SEO) is all about increasing website traffic by making the site more visible in search results. But, if you own a website, you probably know what SEO is. Even though you may not be doing it yet, you've almost definitely heard of it. If you need some convincing as to the importance of SEO, here are some jaw-dropping statistics: When someone clicks a link in search results, 67% of the time, it's one of the top five sites in the listing.Over 71% of searches result in the user clicking a link...

How to grow your audience
7 Feb

How to Grow Your Audience
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When examining a website's audience, what are we really looking at? Site owners may believe their audience consists of every person who visits their website. They're not wrong, but there's more to it than that. When promoting your site and growing your brand, you'll be focusing on your target audience. That simple, one-word modifier immediately loops in all the people in the world who haven't visited your site yet but should. As we'll discuss in this article, knowing everything there is to know about your current audience will help you define a target audience...

How To Add An Online Booking System To Your Website
31 Jan

How to Add an Online Booking System to Your Website
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If you’re a business that relies on taking appointments from people, you need to make it easy for them to make appointments online.  For example, let’s say you have this amazing villa right by the ocean that you’re renting through your website. Imagine the convenience you’d be offering to your customers by letting them book a room in the villa at any time of the day, without having to wait in long queues or taking extra steps like contacting you via email. That’s exactly why you need an online booking system on...

Why You Need To Segment Your Website Visitors
17 Jan

Why You Need To Segment Your Website Visitors
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The Association of National Advertisers (ANA) has named personalization the marketing word of the year. And they had quite a few reasons for doing so.  According to the ANA, three of the reasons are: Personalization is what customers expect. Every current and prospective customer expects your brand to know them and to deliver what they want.Consumers are busy. Too busy to invest time in anything that's not relevant to them personally. It's all about relevancy, a.k.a. personalization. "Make it all about me."In today's world of "me, myself and I" personalization is how...