Paid search advertising is a great way to attract new customers and increase brand awareness. In fact, someone who clicks on your paid search ad is 50% more likely to make the purchase, as opposed to someone who visits your website via organic search results.
It does require a bit of knowledge to figure out how to do paid search advertising the right way, instead of just wasting money with no results. There are a lot of intricate combinations you can try, but if you are just starting on this journey, you have to cover the basics.
In this infographic, we have gathered the most essential steps you need to consider when setting up your first paid search campaigns. For more information, check out this blog post.