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Why Shoppers Avoid Your Ecommerce Site

HostPapa Blog / Ecommerce  / Why Shoppers Avoid Your Ecommerce Site
19 Nov

Why Shoppers Avoid Your Ecommerce Site

Have you noticed a decrease in your online sales or simply a lack thereof? There are many problems that can occur when designing your company’s ecommerce shop that can send consumers running away. It’s important that you build your ecommerce site the right way from the start. You don’t want a clunky or messy website because those types of ecommerce shops tend to scare potential buyers away. Your objective should be to build a fast, sleek, and beautiful ecommerce website so that your sales skyrocket!

Read on for insights and tips that will help you get to the root of your ecommerce problem and help you to maximize your online sales potential.

1. Poorly showcased products

When you’re selling online, there are no sales representatives to market your products. When a customer is browsing your online inventory, their interest in a product happens almost entirely through visuals. Without large, high quality photos that are visually appealing, customers may be more inclined to pass on your products.

The title and description and/or specifications of your online products are an equally important factor to consider. Descriptions and specs need to be perfect, detailing every important aspect of the product in a short amount of time. Make sure to include all of the important dimensions, materials, and the colours of the product. Check out this HostPapa article on adding a simple product to learn how to add descriptions to your products.

2. Bad ecommerce shop design

Having a poor quality ecommerce website can be just as bad as not having one at all. A beautifully designed website can draw customers in, but an ugly website will send them straight to your competitors. If you struggle with website design, it may be a good idea to look for a hosted solution for commerce software. Hosted ecommerce sites come at a monthly fee, but they have plenty of templates to help build online shops quickly and effortlessly.

3. Complicated checkout

It would be terrible if you lost a sale simply because a customer couldn’t figure out how to use your online checkout. Using a checkout should be a quick and easy process that is painless for anyone buying from your site. Customers should be able to easily input their information and proceed with their transaction. If every customer has to spend extra time figuring out what information is needed, they may take their business somewhere else.

Customers also use various forms of payment options such as credit card and PayPal. Having an online store that can process bank card, credit card, and PayPal payments is extremely useful for your customers. Providing more than one payment option creates a checkout that is more user-friendly. Make sure that they can only submit their order once, so that your customers aren’t double billed on their orders; you may get some angry emails if you don’t!

4. Not compatible across all platforms

Mobile devices have become a part of our everyday lives. If you don’t have a mobile version of your ecommerce site, you could be missing out on a large number of sales. StatCounter recently found that mobile devices make up for about 37% of all ecommerce traffic in the USA. While the majority of sales are still done on a PC, many customers are searching for products and businesses through their mobile device. If it’s difficult to navigate your website anywhere other than a PC, you could be missing out on a lot of business. Many web hosts offer a variety of different software to help you make your website accessible across all platforms.

5. People can’t find your site

It’s pretty difficult to sell products through your online shop if people can’t find you. Search Engine Optimization (SEO) management is crucial if you want your ecommerce website to be successful. Since 89% of consumers use search engines to find what they are looking for, you will want your website, store, and products to rank high for target keywords. If your ecommerce website isn’t setup and configured properly, your customers may not find you in search.

Social media can be a great tool to get the word out about your company. Purchasing some marketing credits can help speed up the process of advertising your website, as it allows you to advertise across a number of popular sites. Many web hosts include free marketing credits when you sign up for a hosting package with them.

6. No customer feedback

Reading customer feedback is one of the best ways for you to improve your ecommerce site. Knowing about the different issues customers are experiencing will let you know what the problems of your online store are. Customers love to read about what other people thought of your products. You should allow for customer reviews to be placed on your product pages, this way customers can see the level of satisfaction others had with your products before they buy.

7. Shipping

Shipping is one of the biggest concerns that consumers have when buying a product online. If they live far away, this concern becomes even larger. Customers also worry about the fees they could incur if their shipment has to go through customs. Taking away shipping costs (or even covering part of the cost) can increase the amount of sales you generate, as it provides your customers with some added savings.

Check out this helpful HostPapa blog post, A Great Ecommerce Site… From the Customer’s Point of View, to learn how you can set up an ecommerce shop that your customers will love. To get your commerce software, visit our order form. You will be able to set up shop, generate new leads, and make more sales immediately. Want to get involved in the conversation or have a question? Feel free to comment and share this article.

Ryan Juraschka

Ryan is a self-described geek. He's an avid gamer, a fan of science-fiction literature and an aspiring author and journalist. At HostPapa, he focuses on creating content to help small business owners make the most of their entrepreneurship experience.


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