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Web Design & Development

HostPapa Blog / Web Design & Development (Page 7)
18 Sep

Responsive Design: 7 Design Mistakes that Can Cost You Leads
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You want your website design to generate leads – not send new visitors clicking to find information elsewhere. The best website design is a reflection of the quality of your company’s products and services. Your website needs to do more than look good; it needs to be clear and intuitive for users. Here are the Top 7 mistakes I see when newbies design websites for lead generation. Where Is Your ‘About Us’ Page? Data analytics company Chartbeat says the majority (55%) of visitors spend less than 15 seconds on your page. Forget the 30-second...

24 Aug

7 Steps to Secure Your Company Data
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New customers frequently ask us about data security and data privacy, two topics that we at HostPapa take seriously. You don’t need an IT department to keep your information protected, but you do need to be aware of the many ways your data is vulnerable and how to protect them. I divide my advice into seven easy steps for you. First, let’s look at some numbers: ITBusinessEdge estimates that in 2014 nearly half of all organizations suffered a data breach – up 10% from the previous year. Nonprofit organization Online...

29 Apr

Mobilegeddon is here – Have you done all that you can?
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As a website owner you are probably aware that Google likes to shake things up every now and then. They famously give little warning before releasing game-changing updates, causing the web community to scrabble to make the required changes. Google has been warning webmasters for years about profound changes to mobile search results, but the latest changes are compelling and affect websites for big and small organizations alike. Released on the 21st of April 2015, Mobilegeddon – or Google Mobile Friendly Update – has cast large ripples across the SEO world....

12 Mar

5 Analytics Tools Every Business Needs to Use
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If you’re not analyzing your company’s performance online and off, you’re likely headed for periods of lower sales and meager profit margins. So when it comes to online analytical tools, there are five that every business should consider using, unless they want to fall behind the curve. These tools help analyze everything from the effectiveness of communication to search engine rankings. Google Analytics Google provides regular Internet users, businesses and advertisers a variety of search engine-related analytical tools. Perhaps the best known set of tools they provide is Google Analytics, which allows...

5 Nov

8 Google Chrome Extensions You Need for Your Small Business
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Are you a small business owner trying to find an edge through technology? Now more than ever, small business owners need to learn to use the tools available to them to their advantage. One way to do this is through the use of Chrome extensions. When you use the Chrome browser, you can add extensions to enhance your browsing experience and your productivity. Here are eight of the most essential chrome extensions for small business owners. Google Drive. Google is promoting its new "Drive" service as a comprehensive alternative to...

30 Oct

Responsive web design for newbies
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In the world of web design, there are always new trends, fads and buzzwords. One of the terms with the most buzz over the past couple of years is “responsive web design.” While this may have much buzz, it is more than just a trend. Responsive web design is a completely new way of thinking about designing for the web, and is something that will likely only grow in popularity over the next couple of years. Understanding the basics is important for anyone who creates any type of web content...