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Six Digital Marketing Strategies for Small Businesses
6 Mar

Six Digital Marketing Strategies for Small Businesses
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Digital marketing is absolutely essential if you want your business to become a success. From helping you attract new customers to increasing your sales, the right digital marketing strategy can really take your business growth to new heights. Here’s what Allan Dib, the author of ‘The One-Page Marketing Plan’ has to say regarding the importance of digital marketing: “Many business owners fool themselves into thinking that if their product is excellent, the market will buy. While “if you build it, they will come” makes a great movie plot, it’s a terrible...

Six Common SEO Mistakes That You Should Avoid
1 Mar

Six Common SEO Mistakes That You Should Avoid
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When you create a new website for your business, there's a lot to do. You have to decide on a domain name, figure out your site design, and write the pages. There are pictures to be taken and plugins to install. Your main goal is to make the site active, so you can start converting visitors into customers as fast as possible. With all that going on, new site owners often do a poor job addressing search engine optimization (SEO), and some ignore it completely. Instead, online entrepreneurs should make SEO their...

26 Feb

Getting Started with User-Generated Content
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Engaging with your customers is easier than ever, thanks to the way we communicate over the internet, but challenges still exist. We don’t always know what appeals to our target audience, and because of that, it’s easy to miss the mark. This is where user-generated content (UGC) comes in. It can help you to create a more meaningful connection with your customer base. Before we get started, we’ll need to go over some basics. We’ll define UGC, discuss why it matters, and explain how to get it. Then, following a discussion about...

22 Feb

Your Guide to Local SEO
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Did you know that 50% of consumers who search for a local business on their smartphone, visit the business within 24 hours of searching? More importantly, 18% of local mobile searches lead to a sale within a day. The same survey also revealed that 68% of searchers used the ‘get directions’ or ‘call now’ buttons to reach or contact the local business. That’s the power of local SEO! If you do it well, you’ll have more people reach out as they search for your services. Why Should You Do Local SEO? The reason...

Ten Steps to Boosting Your Website’s Conversion Rate
19 Feb

Ten Steps to Boosting Your Website’s Conversion Rate
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You already have your business website up and running, and it's generating leads, but how good is the conversion rate? If 10 prospective customers visit your site, do 3 of them convert? If so, that's pretty good, but it could always be better. If you want to turn more website visits into sales, this article will help you do it. We'll discuss all the big and little things you can do to improve your conversion rate, including how to: Streamline the buying process Focus on the value you bring Deal with prospects' objections ...

15 Feb

10 Ways to Improve Your Product Pages
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Creating an online store is no longer the technical challenge that it used to be—almost anyone can design and build a website where customers can buy their products. If you already have a physical store, then going online to expand your market reach is the obvious next step. Having an online presence will open up markets that you otherwise wouldn’t have access to. In some cases, making your products available online means taking your brand to the international stage. That can be very exciting, as it has the potential to dramatically...