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HostPapa Blog / Marketing (Page 8)
19 Jun

New TLDs: .exciting as well as .challenging
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In recent years, there has been a push to expand the universe of generic Top Level Domains or gTLDs for short. According to ZookNIC Intelligence, a leader in data on the registration of domain names, by the middle of 2011, approximately 45%, or 95 million domain names, were .com's. This number increases every 3 months by about 6-7 million domains. With so many .com registered domain names, it is becoming increasingly difficult to find a domain name that is not already being used. This spawned the expansion of other TLDs in...

24 Apr

7 Innovative Internet Marketing Solutions to Give Your Business a Boost
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In today’s business world, Internet marketing plays a key role in the success of virtually every company. However, with many businesses using advanced marketing strategies, no longer is it enough to whip up a company page on Facebook, sign up for Twitter, or create a profile on LinkedIn. To be successful, you’ll need to be creative and you’ll need to invest some time in new marketing methods that may be unfamiliar. Read on to learn more about going beyond Facebook, Twitter and LinkedIn, with these seven key marketing tools to add...

21 Feb

5 Reasons to Use CloudFlare
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Fast web hosting: Let’s face it, all website owners want it - no, need it. That’s why we at HostPapa do everything we can to ensure our clients enjoy a high level of website performance, day in and day out. Which brings us to CloudFlare. CloudFlare has taken the website hosting world by storm – thousands upon thousands have activated this service and reaped its benefits. CloudFlare promises to “supercharge your website” at no cost! Which sounds great, but… what exactly does it mean? Here’s 5 simple reasons that CloudFlare is so...

11 Oct

On the Subject of Subject Lines
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  Subject lines can be curious things. They perhaps present no mystery if the email in question is from a relative or friend. There, the function of the little space large enough for seven or eight words is straightforward enough; a quick greeting before the email is opened, perhaps an exclamation mark or emoticon. Marketing is different. Next time you check your email, do a quick scan of the subject lines of marketing emails. Whatever the quality of the message itself, the function is less clear: clumsy, half-finished sentences; spelling and grammatical...

31 Aug

5 Tips on Running a Fool Proof Email Marketing Campaign
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Fearing that email will soon give in completely to social media platforms, videos, and other methods of passing information, email marketers are chomping at the bit to refresh, reinvent, or even reiterate their email strategies. Even with Facebook and LinkedIn having their own branded messaging systems, businesses can still enjoy using their corporate email or domain-based webmail services to directly market their brands or send out company messages to create a stir among colleagues. To fully wrap your mind around email marketing, imagine how you react to various print ads that...

27 Aug

Why Email Marketing is Still Relevant
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Email marketing is the first online tool that marketers used to achieve their objectives. However, in a couple of decades, the field of online marketing has changed to quite an extent. Thanks to the tens of new techniques that are introduced every now and then, the tool that pioneered this field (i.e. email marketing) is now being questioned. These questions are being raised because of the extent to which email marketing can be ineffective. For example, the research conducted by Forrester forecasts that by 2014, email marketing spending will touch the...