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Analytics

HostPapa Blog / Analytics
9 Apr

Measuring Customer Lifetime Value

Customer lifetime value and customer acquisition cost are the two most significant numbers to any corporate strategy. It's not enough to focus on single sales; a company that wants to truly build growth and stability needs to be able to build a relationship with their customer and understand the context of each sale. That being said, measuring customer lifetime value is no trivial task; it involves an incredible amount of data which needs to be meticulously tracked and analyzed. Calculating Your Customer's Lifetime Value Calculating your customer's lifetime value is fairly trivial:...

12 Mar

5 Analytics Tools Every Business Needs to Use

If you’re not analyzing your company’s performance online and off, you’re likely headed for periods of lower sales and meager profit margins. So when it comes to online analytical tools, there are five that every business should consider using, unless they want to fall behind the curve. These tools help analyze everything from the effectiveness of communication to search engine rankings. Google Analytics Google provides regular Internet users, businesses and advertisers a variety of search engine-related analytical tools. Perhaps the best known set of tools they provide is Google Analytics, which allows...

25 Feb

Your Go-to Guide for Increasing Your Conversion Rate

When it comes to increasing your website conversion rate, you've probably been bombarded with methods and strategies to implement.  And while some of them are effective, more than likely, the most of them render useless on a daily basis.  Fortunately, though, we have a simple go-to guide you can use that features 10 of the best ways to increase your conversion rate. 1) Display Content that Is Memorable If you want people to visit your site and remember who you are, thus sharing your postings with friends and family members, then you...

5 Feb

How to Learn From What Your Competitors Are Doing

Most basketball fans don’t remember the Michael Jordan of the 1980’s. They remember the MJ that won 6 NBA titles in the 1990’s. In the 1980’s, Jordan wasn’t an NBA champion. He was the game’s most talented player, but he couldn’t quite get the Chicago Bulls over the hump until 1991. The difference between the MJ of the 1980’s and the MJ of the 1990’s is he figured out get the most out of his teammates. How did he learn this skill? By mimicking past NBA champions such as Magic Johnson,...

19 Feb

Top 3 Blog Titles to Maximize your SEO

Meta descriptions, meta tags, image alt text, keywords – the list of areas to optimize your blog posts for search engine results goes on and on. If you write blogs, I’m sure these terms are embedded in your brain and that you’re constantly daydreaming of the perfect combination of keywords to push your posts right to the top of search results. Focusing on all of these different areas is definitely necessary, but sometimes we tend to forget that the title of the blog is just as important. Sure, you might spend...

19 Dec

Ways to Create Exciting, Unique and Memorable Content for Your Small Business

When you hear the term content marketing, what do you think of? Possibly writing articles or posting blogs comes to mind, or maybe even designing a really cool infographic. You’re not wrong to think of these things. In fact, we always hear the same old argument about how we should be focusing on creating unique content like articles, blogs, and infographics to help build organic links and draw more customers to our business. But what if you’re a small business with a limited budget? Is spending time and money on writing...


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