A small business owner usually has a To-Do list that’s a mile long, especially in the early stages of starting their company. If you add “Learn Website Design” to that list, other important tasks will have to drop off. Luckily, you don’t have to choose between becoming a web design expert and running your business. You can delegate the task of website design!
There’s a large and active market for website design services, and paying to have your website professionally created has become extremely affordable, partly due to the impact of WordPress, the world’s most popular content management system.
In this article, we’ll take a close look at WordPress and the role it plays in commercial web design. There’s a breakdown of what to look for in a website design company, and we’ll wrap up with an overview of five top web design companies.
What Is WordPress?
WordPress is a content management system (CMS). It provides a framework for designing your site and composing your content with an interface that makes it easy to edit your pages. It provides centralized control over your site’s content.
There are currently over 75 million sites that use WordPress. One reason for its popularity is that it’s free for both individual and commercial use because WordPress is open-source software. Resellers and end-users have access to a premier web development environment at an extremely low cost.
WordPress offers a quick way to create a website. With an intuitive interface and thousands of professionally created themes available, no web design experience is required. But there’s a catch. As great as those canned site designs look, they’re grossly over-used, and most will have limitations that keep your site from being everything it should be.
In the next section, we’ll explore the reasons you should turn your website creation project over to a company that offers WordPress website design services.
Why Should Your Web Designer Use WordPress?
When you pay someone to design a website, can’t the developer simply create the site from scratch, without the aid of a CMS?
Yes, and many web developers would probably jump at the chance because it would mean a huge number of billable hours! The job can be done much faster using WordPress. WordPress helps website designers establish a repeatable process. An experienced WordPress web designer will follow a proven approach that cuts down on development time but always yields a unique custom design.
Efficiency like that drives up the number of sites a designer can create, which drives down the cost of each project. That factor, combined with the huge number of WordPress designers vying for your project, means you’ll have a great opportunity to hire a talented designer at very reasonable rates.
Now, let’s look at what makes WordPress so popular among web designers and site owners.
- Customization—While WordPress supports thousands of professionally designed themes, if you use one, your site won’t have a custom look and feel. Luckily, WordPress allows for broad customization in website structure, layout, and functionality, so you won’t have to rely on canned themes. A talented site designer can create a custom site that’s guaranteed not to be like anyone else’s.
- Ease of Use—Even for skilled web developers, having a familiar toolset makes everything go much faster. An experienced WordPress designer may have logged hundreds of hours on the platform, so it’s easy for them to jump in, design your site fast, and move on to the next client.
- Accessibility—Access to WordPress is via a browser, so the people that create and manage your site will be able to get in from anywhere at any time, with complete and centralized website control.
- SEO—Google loves WordPress sites. The code behind WordPress sites is designed so that search engines can easily read and index their content. There’s functionality to apply metadata to all pages, posts, and images. That helps the developer optimize your site using your business’ keywords and ensure consistently high ranking in search results.
- Flexibility—With hundreds of useful plugins designed specifically to work with WordPress websites, your developer can implement the features you need, including an event calendar, a photo or video gallery, social media widgets, tools for measuring and optimizing site performance, and more.
- Scalability—WordPress sites are scalable, so you’ll never have to abandon the CMS just because your business grows. There’s no page limit and the efficiency of WordPress sites makes them capable of supporting massive amounts of content with no degradation in performance.
There are many WordPress web designers out there—much more than those focused on scratch web design. That gives you freedom of choice; you can explore a broad range of options and select a web designer that’s a perfect fit.
Finding a WordPress Web Design Company—What to Look For
When picking a WordPress website design company, you’re going to come across fantastic looking websites. They tend to use their own websites to showcase slick features. Applaud the developer’s talent, then dig deeper.
You should find portfolios highlighting past work, staff profiles proving design and development experience, and a clear definition of what a client will receive when engaging the company’s web design services.
Below are the key factors you should consider when selecting a company to provide WordPress website design services.
Web Design Experience
The website design company you choose must have talented, experienced designers. You’ll need to see some examples of the company’s designs. Take time to compare those designs to others you’ve seen— the goal is to verify that they’re original.
There’s a pitfall to avoid. Be sure the designer won’t just slap your content into a free theme—you could do that yourself! Securitize the sample designs you’re shown. If you familiarize yourself with popular designs, it will help in determining if a company’s designs are as unique as they claim.
You should hire a company that’s all-in with WordPress. Some businesses will tout the features of their in-house site building tools, but going that route omits the numerous benefits that WordPress provides. If you get the sense that a web design company you’re considering is packed with ace designers, but none of them know WordPress, keep looking.
Project Management and Support
A good web design company will assign a dedicated project manager to oversee the creation of your site. This person will coordinate the actions of copywriters, designers and developers, and manage all ongoing maintenance and changes.
If you purchase a web hosting service from the company that creates your website, you can get a great deal and it can save you a lot of headaches. That’s doable, as we’ll discuss in the next section.
5 Great WordPress Website Design Companies
In this section, we’ll look at five top-rated WordPress website design companies.
One of the companies listed below, HostPapa, is different from the other four. In addition to being a premier WordPress website design company, HostPapa is a world-class hosting company. If the idea of a turnkey website development and hosting service is attractive to you, simply jump to the HostPapa section below and read more about the company’s web design service offering.
WebFX is a digital marketing agency. They help their clients meet business goals by offering full-service strategies, with SEO, innovative web design, and eCommerce as key services. WebFX is staffed with an award-winning design team that can use WordPress to produce a website that will highlight your brand, boost conversion rates, and help grow your business.
PopArt Studio is an international development studio that offers professional, full-service website development. The staff are experts in graphic design and branding, with years of experience using WordPress to create dynamic, visually stunning websites.
Lounge Lizard is a top-rated website design company and digital marketing agency. Not only are their developer’s experts in using WordPress to create amazing websites, but the company can also help you with your branding strategy, digital marketing, social media management, and more.
WDG, which stands for Web Development Group, is a dynamic web design company that can create a cutting-edge website for your business. Their experienced developers have an eye for design, and they know how to take advantage of every feature and function that WordPress supports.
HostPapa offers a Do-It-For-Me (DIFM) option in which you can have an experienced team handle website design for you. It’s a turn-key service; a designer will set up your website navigation, create your copy, determine the best layout, use the right photos and colors, handle SEO, add needed forms, and more.
Professional web designers at HostPapa will create your site with marketing in mind, focusing on key metrics like leads, conversions, and revenue generation. They can design a website that’s custom, responsive, optimized for search engines, secure, and has a professional look and feel. You can request integrated database access, eCommerce features, and more.
Delegate Web Design so You Can Focus on Business Growth
When you’re growing a small business, there’s always too much to do. You have to prioritize core business concerns over tasks that would be handled better by an expert, like website design. Hiring a qualified website design company to create your company’s website is a smart move and going with a group that leverages the power of WordPress is even smarter.
We hope this examination of WordPress and the website development companies that use it will help you find a great web designer and get a unique, custom website that’s perfect for your business!