It’s always a good time to investigate the must-have tech tools for running a successful business, whether you’re running a 20-year-old organization or just launching a startup. It would take a book to cover all of the tech options out there, but we managed to narrow it down to seven tools that will help you optimize, organize, communicate and generate revenue. We even included some finance and website building tools in there.
7 Must Have Tech Tools for Running a Successful Business
1. Google Analytics
A website is no good if you’re not constantly checking and analyzing the traffic. Do you know what key demographics visit your site? What devices they are using to view your website? How long do visitors read your content before jumping off?
Google Analytics is an incredible tool that integrates with any website easily. It offers the most comprehensive view of the activity on your site, regardless of how big or small your business is. From eCommerce metrics to which sites are linking back to yours, the knowledge provided by this Google Analytics is invaluable.
Check out Google Analytics
2. G Suite
Every business needs a professional business email, and G Suite provides several of them starting at $5 per month. Not only that, but with G Suite you receive access to Google Docs, Slides, Drive and several other apps that are bound to improve your productivity. For example, if you need to open a Word document from an email attachment, Google Docs does the job for you. After that you can store it in Google Drive to share with your colleagues and see their suggestions in real time.
According to a report conducted by Deloitte, 85% of small business owners reported that cloud technology like G Suite enables them to scale and grow faster, while 66% said that the cloud allows them to outperform their competitors.
Check out our article on how G Suite can help your business grow.
The time to start an email list is right now. It all comes down to how often you would like your current customers to come back to your business. ECommerce stores find MailChimp useful for transactional emails, while retail stores are even able to collect emails inside a brick and mortar shop.
According to eMarketer, 81 percent of online shoppers who receive emails based on previous shopping habits were at least somewhat likely to make a purchase as a result of targeted email and people are six times more likely to click-through from an email campaign than they are from a tweet.
In the end, you have tools for building email designs, sending out the emails and looking at reports to see who is interacting all within the user-friendly interface of MailChimp.
Check out MailChimp
We like Basecamp for those mid-sized companies that would like to manage projects, groups and client work all at the same time. It’s an organizational secret weapon for handling to-do lists, communicating with employees and setting up schedules.
Notifications and reports are built into the Basecamp system, so it really becomes an all-encompassing module for handling all the documents and communications between you, your workers and your clients.
Check out Basecamp
Trello is somewhat similar to Basecamp, but it’s far more simple to use. Trello works by having you manage boards, where tasks are created and then moved over to the right as they get passed down the assembly line of work.
What’s cool about Trello is that it lets you link up multiple employees and you can share with any stakeholder in your company. Uploading media is no problem either. Trello has been used for writing screenplays, handling contract work and developing websites. It’s pretty much capable of handling whatever projects you throw at it.
Check out Trello
At some point you’re going to need an accounting software for your small business. The great thing about Quickbooks is that it integrates well with thousands of other platforms, so if you’d like to hook it up to a timing and invoicing tool like Harvest, it doesn’t take long at all.
Quickbooks’ small business software allows you to track your expenses, send professional invoices, pay your employees and manage your bills all from the same interface. What’s more is that it has automated backups and some free mobile apps so you can manage your finances while on the go.
Check out Quickbooks
Many people think of WordPress as just a simple platform to run a blog, but over the years WordPress has evolved into one of the most popular Content Management Systems (CMS) available today. Currently, 26% of websites around the world are run on WordPress.
It’s not just small websites that are run on WordPress now. Companies of all sizes use WordPress to create their online presence. Major news outlets (like BBC America and The New Yorker), large businesses, and small businesses alike use the WordPress platform and can be seen in the WordPress showcase.
If you are wondering if you should be running your small business website on WordPress, check out this handy guide we put together just for you.
Is Your Business Equipped with the Right Tech Tools?
As we stated before, new tech tools are coming out every day, so you’re not going to get all of the options you need from one blog post. However, if you start building your tool arsenal with the ones we just outlined, you’ll be more organized, better prepared for financial situations and able to send out newsletter emails to customers that might just turn into loyal, lifelong customers.