Twitter started as one of the most intriguing of ideas for a social media platform. Users have 140 characters to share their message, in the form of a Tweet. Since the first ever Tweet, Twitter has become a social media giant with over 500 million Tweets being sent daily.
Naturally, with such a wide audience, businesses of all sizes can use Twitter to help market their company. The social media platform offers many ways to engage with potential consumers, like Hashtags, Mentions, Trending Topics, Search, Moments and more. If you want to engage with the community even further your business can use Twitter Ads to reach even more people.
Here are 5 ways you can use Twitter to help your business:
1. Massive audience
Twitter has reached new heights in 2017 with a reported 328 million active monthly users. By creating an account for your business you have the opportunity of reaching the massive audience that is currently on Twitter. Twitter makes it very easy for you to converse about and market your business through their various tools like hashtags, the discover feature and simply mentioning different people in the conversations that you are having.
2. Discover what is happening in the world
Twitter gives you many tools to engage in the many conversations that are happening around the world. Through the search menu, you can see what Hashtags are Trending. A Hashtag is a popular social media tagging system that originated on Twitter back in 2007. Through a Hashtag, you can connect with other Twitter users that are using the same tags. 66% of users have discovered a new small or medium-sized business on Twitter.
The Trending page will show you what topics are being talked about the most in your region. The Trending page will show you what Hashtags are being used and how many Tweets have been made about the topic. You can use Mentions to bring more people to the conversation and help get your message across. Use these tools to join and start discussions with everyone on Twitter to help raise the profile of your own business.
3. Instant customer service
One of the great things about this social media platform is that the notification feature will let you know whenever somebody is talking about you or your company. You can take advantage of this by quickly responding to users that are mentioning your business. If somebody has a problem, you can give them the solution. If somebody has a question about a product, you can give them the answer. Customers and clients will appreciate the fact that their voices are being heard and their calls for help answered. Keep a watchful eye on your notifications and respond to anybody who mentions your business.
Twitter gives you a great opportunity to connect with other businesses in your industry or of similar interests. The more you retweet, favorite and interact with other businesses the more they are likely to return the favor for your account. The bonus of having other businesses retweeting your posts is that it will appear on their Twitter feed as well as your own. This way you are not only reaching your own followers but branching out to the followers of other companies as well. Branch out and see how you and other businesses can help each other out.
5. Twitter ads
Twitter aims to show ads that people will find interesting and useful. As a business, you can customize your ads to appear in front of specific users. If you know who your target audience is, you can mold your ads to match this audience on the basis of things like interests, gender, device, geography, or users similar to your followers. Not only that you can even place ads by targeting specific words or phrases in various Tweets. Once your advertisement is released into the world of Twitter it can help amplify your message by getting your business in front of even more users.
Having advertisements is great, but what you really need is for people to interact with these ads. What is fantastic about Twitter ads is that your business only needs to pay for what works. For those businesses on a budget you only need to pay when somebody follows your account, Retweets, Likes, Replies, or clicks onto your promoted Tweet. This gives you an opportunity to find what advertisements work for your business, without spending money on a guessing game.
There is a wide audience available on Twitter and there are many tools at your disposal to find and interact with potential customers and clients. The more followers you can garner, the more sales you will be able to accumulate through Twitter. 94% of customers say they plan on purchasing products or services from the businesses they follow. Stay active in the Twitter community and interact with people who are talking about topics that are relevant to your business.
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