If you have an online presence of any kind, chances are you’ve already heard of WordPress. If not, let’s get you up to speed: WordPress is one of the most powerful and popular content management systems (CMS) available on the Internet. One of the reasons why this platform is so popular is because it’s an open source creation tool written in PHP. Today, over 28% of all websites run on this CMS and over 500 new WordPress websites are created every day.
Here are 5 of the best ways to use WordPress for your website:
1. A blog
When thinking of WordPress, people generally think of blogging websites. Groupon, Forbes, Star Wars, and many more companies use WordPress to run their official company blogs and you should too. Once you’ve chosen a name and signed up on this platform, you can start using all of its many features.
When creating your blog, try and focus on one topic and become an expert on that before branching out to other topics. By doing so, you can grow your audience looking for information on that topic. Narrowing your field topic can be helpful initially, but you might also run out of material, quickly. For example, instead of writing about just one video game, write about an entire video game genre, like action-adventure or horror. As your blog grows you can try and branch out to other topics.
2. Build an eCommerce website
WordPress can also be used to create a fully functional eCommerce website. A growing number of people choose to buy things online, with sales expected to reach over 2 trillion US dollars in 2017. Using WordPress to build your eCommerce website gives you total control over its design and features and grants you access to some of the most popular plugins available.
WooCommerce, an eCommerce plugin, is one of the most popular eCommerce platforms available on the Internet. In fact, 49% of the eCommerce market uses WooCommerce to run their websites. WooCommerce allows users to sell any product or service on their website on any platform. It works for small businesses that are just starting as well as giant corporations that sell thousands of products a day. If WooCommerce doesn’t interest you, you can also try Easy Digital Downloads, Shopp, Shopify, or you can do a quick search and find many others.
3. Portfolio website
If you are any kind of freelance or contract worker, you will more than likely need a place to showcase your work for potential clients or employers. WordPress is easy to use and is the perfect place to start your own portfolio website.
WordPress being easily customizable, you can simply add beautiful photo galleries and sliders to show off your art. Some of the popular photo gallery plugins available are Photo Gallery by WD, Image Gallery, NextGEN Gallery, but many more are available.
Need to build a knowledgebase filled with support articles to help your customers? WordPress is a great place to start. WordPress Multisite allows you to create multiple websites on one installation. This is helpful for things like SEO, accessibility, and ease of use.
5. Business website
WordPress has grown from a platform where people went to blog to one of the most reliable business CMS. Some of the biggest websites around the world run their websites on this platform, such as CNN, Sony, and Samsung, to name just a few.
WordPress gives you the freedom you need to build a website that perfectly fits your business needs. WordPress is easy to learn and perfect for the non-techy types. To make things even better, WordPress has a plethora of plugins to help optimize your website and make it a place that will attract visitors. Take a look at OptinMonster, MonsterInsights, Sucuri, BackupBuddy, or search for many others available on WordPress’s website.
What used to be known as a simple blogging tool has become the leading CMS platform. No matter what kind of website you want to build, WordPress will have plenty of customizable features, plugins, and themes for you to use. For more information on all of your website and WordPress needs, make sure to visit our HostPapa Blog often!