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HostPapa Blog / Posts tagged "social media"
31 May

The Best Businesses to Follow on Social Media

To get an idea of how to post and interact with people on social media it’s always a good idea to look at the best businesses on each platform. Look at what these businesses post, when they post, how they interact with other users and you’ll get an idea of how to achieve success on the social media platforms that they are on. Below are some of our favorite businesses to follow on the most popular social media platforms because of their content, interactions, and overall presence:   Twitter Whole Foods What do they do...

24 May

5 Ways to Use Twitter for Business

Twitter started as one of the most intriguing of ideas for a social media platform. Users have 140 characters to share their message, in the form of a Tweet. Since the first ever Tweet, Twitter has become a social media giant with over 500 million Tweets being sent daily. Naturally, with such a wide audience, businesses of all sizes can use Twitter to help market their company. The social media platform offers many ways to engage with potential consumers, like Hashtags, Mentions, Trending Topics, Search, Moments and more. If you want...

2 Mar

Social Media for Small Businesses – A Beginners Guide

Social media can be an intimidating place, especially if you’re a small business trying to get your voice heard. The good news is that most social media platforms, like Twitter, Instagram, and Facebook, are quite easy to use and understand. All you have to do is get started. Why is publishing content on social media important? Most people aren’t constantly checking your store or website for updates and promotions, but people are constantly checking social media for the latest news. Studies have shown that the average person spends nearly 2 hours...

The 5 Best Tools to Measure Social Media Success
12 Dec

The 5 Best Tools to Measure Social Media Success

Social media success can be hard to measure, especially for small business owners who may not be the most tech-savvy individuals. Regardless of your skills, social media has proven to be an incredibly important tool for businesses of all sizes. In fact, 64 percent of Twitter users and 51 percent of Facebook users are more likely to buy the products of brands they follow online through social media channels. Whether you’re pressed for time, don’t understand how certain content becomes popular or goes viral, or simply don’t like the idea...

How To Use Instagram To Improve Your Company’s Marketing
10 Nov

How To Use Instagram To Improve Your Company’s Marketing

With over 300 million daily active users, Instagram truly is a social media giant that any business would be crazy not to use for marketing. It started as a simple photo editing and sharing app, but has since evolved into one of the most popular visual social community platforms in the world. In fact, Instagram grew so big that in 2012, when the app was still in its adolescence, Facebook bought it for record-shattering $1 billion. Today, anyone can take professional looking photos and videos with the free app by...

Why Your Small Business Better Be On Snapchat
12 Oct

Snapchat: Why Your Small Business Better Be Marketing With It

If you don’t already use Snapchat while marketing your business, you should. While it began as a simple social media platform to share quick pictures and videos with friends and family, Snapchat has become one of the best ways to advertise to the growing demographic of millennials and young adults. According to Snapchat’s website, 41% of all 18-34 year-old's in the United States use Snapchat on a daily basis. On top of that Snapchat has reported that over 100 million people use the app every day and watch over 10...


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