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Small business website costs
8 Jul

Infographic: Small Business – Understanding the Cost of Building a Website
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Determining a budget to build a new site can be a challenge, especially when you have a small business and limited funds. But don't worry! With this infographic, you will get to learn all about your website needs and the best way to optimize your budget considering maintenance, hosting, plugins, and other add-ons. You can also check our full blog post for more information. Click on the infographic to view the full image. ...

Email Marketing tips for small businesses
22 Jun

Email Marketing for Small Businesses
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Business owners wanting the most bang for their marketing buck should consider email marketing. Email marketing is a way to communicate directly to customers. A successful email marketing campaign should have a goal, a carefully defined target audience, and a prominent call to action, or CTA—something that lets the recipient know what you want them to do. An email marketing campaign can take many forms, including promotional outreach, direct selling, and messages intended to establish or reinforce a relationship between your business and the customer. You can also send messages to offer customers...

Beginner's Guide to YouTube for small business owners
15 Jun

A Beginner’s Guide to YouTube for Small Business Owners
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On average, Canadians are watching online videos for 84 minutes a day. And 54% of them are looking for more than "Gordon Ramsay's Video Critique of Spicy Wings"; they are watching their favourite brands to understand who they are and why they should buy from them. In fact, according to smartinsights.com, 73% of consumers said they'd been influenced by a brand's social media before buying. This means all small business owners should be joining the 87% of marketing professionals who are using YouTube to promote their brand. Being an especially visual channel,...

Run Your eCommerce Business with Affordable Shared Hosting
29 May

Run Your eCommerce Business with Affordable Shared Hosting
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Keeping your eCommerce website running smoothly is essential to prevent lost sales or users from dropping off. Choosing the right hosting for your eCommerce website matters, and for most companies, a shared hosting package is the right way to go. What Is Shared Hosting? Shared hosting, the most affordable type of hosting, is provided using shared servers, where one computer runs many websites. This hosting service can be an excellent choice for a starting online store. There’s limited access to server resources and some restrictions on the applications you can run. Still,...

Online marketing trends
18 May

Online Marketing Trends Your Small Business Needs to Learn About
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The rise of social media and smartphone technology has provided billions of individuals a reason to get online. Most businesses now have an online presence to capitalize on. With billions of dollars being generated annually in the US alone, learning about some of the up and coming online marketing trends can help you get a head start with your online business. So let’s get to it! 1. Content Is Still King One of the oldest online marketing methods is still one of the most effective. Content marketing is still considered king among the top...

Why You Should Start an Email Newsletter
11 May

Small Business – Why You Should Start an Email Newsletter
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Owning a successful small business requires more than the ability to provide items or services currently in-demand. To stand out from the competition while establishing your business as trustworthy and professional, you must first create a functional marketing strategy.  One of the most used marketing tools available for small businesses is an email newsletter. And it’s only normal, since, for every $1 you spend on email marketing, you can expect an average return of $42 (DMA, 2019). Now that’s a high ROI! Before we start going into the reasons why you should...