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HostPapa Blog / Posts tagged "small business"
Header image for infographic about cybersecurity for small businesses
13 Sep

Infographic: Cybersecurity for Small Businesses
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Small businesses often ignore security precautions. Sometimes it's due to a lack of resources, other times it's because they think hackers won't care. On the contrary, 58% of all malware attacks are targeted at small businesses, because hackers know there is no proper security in place. Just like you would lock up your office space or your home, even though nobody was coming to rob you, you should think about your website the same way. So that when someone does come to get you, they won't be able to do it....

Building Your SMB Brand Online
20 Aug

Building Your SMB Brand Online
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At first, marketing your small business (SMB) is all about creating brand awareness. If people don't know your company exists, you won't make much money. Later, attention shifts to building your brand—getting it so firmly established in the minds of your customers that they would never even consider going somewhere else for the products or services you sell. In both stages, the common denominator is a laser focus on your company's brand. Every business, whether it's a brick and mortar shop, a provider of services, an online store, or any other venture...

26 Apr

Website Speed: 5 Ways To Improve Your Site’s Performance
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Website speed can be one of the most important elements to increasing traffic and improving conversions on your website. Nearly half of all Internet users expect a web page to load within 2 seconds or less. Moreover, every 1-second delay in page response can result in a 7% reduction in conversions. People in today’s day and age have a very short attention span and if your website doesn’t load quick enough for them, then you can expect to lose a lot of potential customers. If you know that your website doesn’t...

22 Mar

HostPapa Customer Showcase: JulieHamilton.ca
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As a self-employed wealth consultant and financial planning educator, Julie Hamilton needed a website for her business that was both simple and clean but also informative and professional. It wasn’t her first foray into an online strategy for Julie, but this time she “needed to have a legitimate presence.” But starting her own consultancy and learning solutions business meant that Julie didn’t have time to build her own website or learn a new tool like WordPress. She decided to pursue HostPapa’s Do It For Me service, which is totally managed website...

15 Mar

Why SSL Certificates are Important for your Website
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An SSL certificate is something that every business should have on their website, especially after Google prioritized websites with SSL certificates for better search engine rankings. SSL, which stands for Secure Socket Layer, is an encryption technology used to create a secure connection between a web server and a user’s web browser. When a website has an SSL certificate properly installed on the server, a small green padlock icon  will be displayed to the left of a website URL in the browser and https will appear in green as well. SSL certificates...

10 Significant Influencer Marketing Statistics From Last Year
6 Feb

10 Significant Influencer Marketing Statistics From Last Year
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Influencer marketing has been an effective and oft-talked about technique for the past few years and it shows no signs up letting up. In fact, Forbes recently predicted a massive boom in influence marketing in 2017. This infographic from Mediakix does a great job of detailing some of the more appealing figures surrounding influencer marketing potential from last year. Influencer marketing involves marketing products and services to those who have a sway over the things other people buy. This market influence typically stems from an individual's expertise, popularity, or reputation. Influence...