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Small Business Resources Tag

HostPapa Blog / Posts tagged "Small Business Resources" (Page 6)
31 Jul

4 Ways to Run a Successful Email Marketing Campaign

Email is arguably one of the most important marketing tools for any business. So why is it that many small and medium-sized businesses don’t give it the attention it needs to see a positive ROI? You may feel that you don’t have enough time or money to deal with emails but a few inexpensive strategies can help make email marketing a more positive experience. Take the following strategies into consideration to run a successful email marketing campaign for your business. 1. Format, style, and length Customers don’t want to be bombarded with...

24 Jul

5 Ways to Bring Your Small Business Online

Building an online presence from the ground up can be very intimidating for small businesses. Creating a Facebook page and Twitter account and calling it a day just doesn’t cut it in today’s competitive business world. Check out the following points on building an online presence for your own small business.

  1. Invest in a professional website.
    A lot of small businesses have a website but many can be outdated and poorly designed. Your website is a reflection of your business. Therefore, it’s worth it to invest in making it up to date and easy to navigate. Don’t forget to make your website mobile accessible as well. The mobile market is growing with more people visiting websites on their phones and tablets instead of on a desktop or laptop. As a result, it’s important to keep in mind important mobile aspects when designing a client-friendly website. Check out Responsinator. This tool shows how your website looks on different phones and tablets so you know exactly what customers see when visiting your site.
24 Apr

7 Innovative Internet Marketing Solutions to Give Your Business a Boost

In today’s business world, Internet marketing plays a key role in the success of virtually every company. However, with many businesses using advanced marketing strategies, no longer is it enough to whip up a company page on Facebook, sign up for Twitter, or create a profile on LinkedIn. To be successful, you’ll need to be creative and you’ll need to invest some time in new marketing methods that may be unfamiliar. Read on to learn more about going beyond Facebook, Twitter and LinkedIn, with these seven key marketing tools to add...

6 Mar

Getting Started with YouTube Marketing

HostPapa’s YouTube channel is a lot of fun! Not only is it a chance to be creative, but it has enabled us to effectively reach, share information, and interact with customers. Have you checked it out yet? If not, you should! What’s great about video marketing? Studies show video offers greater retention and recall than the written word. And online videos are popular: according to Strategy Analytics, 280 billion mobile videos were viewed in 2012, up from 108 billion in 2011; online video advertising spending is on the same trajectory. YouTube is...

11 Sep

12 Social Media Blogs you MUST Read

Social Media has gone way past tweeting what you had for lunch, or poking your ex on Facebook. Now marketers all over the world have an integrated social media plan and every brand its own digital strategy. Blogging is now an essential part of an integrated social media strategy and there are a whole host of social media savvy blogs out there giving hints, tips, reviews as well as practical hands-on advice for those working in the industry or just with a passing interest in all things digital. We’ve come up...


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