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HostPapa Blog / Posts tagged "marketing tips" (Page 5)
Improve Your SEO with Better URL Structures
14 Jan

Infographic: Improve Your SEO with Better URL Structures
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Having a great URL structure might seem pretty straightforward, but it is oftentimes neglected, even though it is one of the key ingredients to make your website easily accessible on the internet. URLs are a necessary part of a powerful SEO strategy, so make sure you define your site’s URLs in a consistent and logical way.  Your website’s URL structure will have to be based on how your content is organized and include relevant keywords. In this infographic, you’ll get seven tips on how to best create a URL structure...

301 Redirects: What It Is, Why Use It, And How To Use It
17 Dec

301 Redirect: What It Is, Why And How To Use It
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If you’ve ever changed your mailing address from one location to another, you already know how important it is to redirect all the mail that goes out to your old address!  It’s the same with website URL changes. Missing out on the traffic that goes to your old website URL could be disastrous for your brand and disappoint your customers.  Imagine you’ve got an eCommerce store selling Christmas trees, and you’ve recently moved your website address to another URL. If all the traffic goes to the old website address and clients get...

A Marketer’s Guide with Tips & Examples
26 Nov

Squeeze Page: A Marketer’s Guide with Tips & Examples
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This is a guest post by Alisha Shibli. Alisha is a Senior Content Marketing & Communication Specialist at Radix, the registry behind some of the most successful new domain extensions, including .STORE and .TECH. You can connect with her on LinkedIn and Twitter.  The definitive guide to understanding the benefits and purpose of a well-designed and powerful squeeze page to obtain useful user data. Marketers are forever on the lookout for innovative ways to capture user data to widen their customer base. After all, in the highly competitive and numbers-driven online business environment,...

Make Your Pop-Ups User-Friendly
22 Nov

Make Your Pop-Ups User-Friendly
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Getting mad at web page pop-ups is something all of us have done at some point. Those pesky, in-your-face marketing pitches are universally disliked. Nevertheless, they can increase conversions if used properly. This article will explain how small business owners can use pop-ups to increase conversion while not putting off users. We'll start with an attempt to resolve a common point of confusion—how can something as generally disliked as pop-ups be useful in converting visitors into customers? The answer comes down to restricting pop-up usage to two specific scenarios and putting a...

Hello Bar: An Alternative To Annoying Popups On Your Website
15 Nov

Hello Bar: An Alternative to Annoying Website Pop-ups
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Many websites use pop-ups to display important messages and offers, but research shows that most users don’t like pop-ups. Thankfully, they aren’t the only way to communicate with your visitors.  A more laid-back and less intrusive option you can use in place of pop-ups is hello bar, also known as sticky bar. If you feel pop-ups may ruin the experience of using your website but you still want a method of displaying offers, announcements, and CTAs, then a hello bar is an effective alternative you can try. Pros and Cons of Using a...

Heatmaps: What They Are, How They Work & Why You Should Use Them
12 Nov

Heatmaps: What They Are and Why You Should Use Them
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Do you know exactly which parts of your website are favored by your visitors?  Wouldn’t it be great to know why your visitors click one call to action button on your website and not another? Or to know how much of your blog articles they read? That’s the power of heatmaps!  In this article, we’ll explain what a heatmap is, how they work, and why you should use them. We’ll also give you some tools you can use to create heatmaps and start making great website designs and eCommerce decisions. Let’s get started...