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Heatmaps: What They Are, How They Work & Why You Should Use Them
12 Nov

Heatmaps: What They Are and Why You Should Use Them
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Do you know exactly which parts of your website are favored by your visitors?  Wouldn’t it be great to know why your visitors click one call to action button on your website and not another? Or to know how much of your blog articles they read? That’s the power of heatmaps!  In this article, we’ll explain what a heatmap is, how they work, and why you should use them. We’ll also give you some tools you can use to create heatmaps and start making great website designs and eCommerce decisions. Let’s get started...

5 Strategies to Convert Your eCommerce Traffic
29 Oct

5 Strategies to Convert Your eCommerce Traffic
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The average conversion rate for an e-commerce website is 1%-3%. This means that for every 100 visitors, only a few people actually make a purchase. Yet, the number of online buyers is growing every year. This means the potential to sell more products is there. Online stores just need to improve their conversion rates.  In this article, we will share five effective strategies that will help your eCommerce website do exactly that.  Let’s get started. Improve Your Product Pages The most effective way to get people to buy more products is to make your product...

7 tips to get more leads from your website
20 Sep

7 tips to get more leads from your website
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This is a guest post by Alisha Shibli Alisha is a Senior Content Marketing & Communication Specialist at Radix, the registry behind some of the most successful new domain extensions, including .STORE and .TECH. You can connect with her on LinkedIn and Twitter.  Having a website that isn’t optimized to generate leads is a recipe for business disaster. Generating leads is far from being as simple as a “click here” button through which users come to the homepage of your website. Getting new leads requires a strategic approach. The journey usually starts when...

How to Decide Between PPC and SEO
17 Sep

How to Decide Between PPC and SEO
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This is a guest post byZac Harris is the Director of SEO at SpyFu. He is passionate about scaling companies and testing all things SEO. From the perspective of marketers, it's not easy to choose between PPC and SEO. It's quite challenging because each option has unique benefits. PPC promises you instant results, whereas SEO gives you long-term, sustainable results. PPC and SEO each have their pros and cons. Keep reading to understand which is the best option for you. Paid Ads Pros PPC strategies, when implemented correctly, help you increase the visibility of your...

The Elements of a Great Business Email
10 Sep

The Elements of a Great Business Email
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When writing effective business emails, it’s all about  great copywriting techniques.  While many of us find it hard to tap into our creative side and produce a  compelling text, business owners have a huge advantage: they know their subject matter inside out and can implement this easily in their email to make a big difference. With an in-depth knowledge of your product or service combined with a close connection to your audience, you can write a business email that's focused on your marketing goals and ensure that it hits the mark every...

What Are Web Push Notifications and How to Use Them
2 Aug

What Are Web Push Notifications and How to Use Them
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Small business owners are finding it harder and harder to get people's attention these days. Formerly reliable communication channels like email, SMS messages, and display ads aren't performing like they used to. Such is the ever-changing landscape of online marketing. Advancements in technology and new consumer behaviors keep business owners on their toes, always looking for the marketing channels with the highest visibility. Right now, people's eyes are on notifications. Whether they appear on their phone or their desktop, web push notifications get a lot of attention. They're clickable messages that a website can...