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HostPapa Blog / Posts tagged "marketing tips" (Page 2)
Make the most out of Facebook Custom Audiences
1 Jun

Increase your Ad ROI with Facebook Custom Audiences
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Facebook ads are an effective way to increase revenue and grow your business. Millions of companies use the popular ad platform with great results, but many are missing out on a valuable feature: Facebook Custom Audiences. This ad-targeting feature lets you present ads to specific customer groups, which can help you increase sales to existing customers and advertise to at-risk customers, like people who abandoned their online shopping cart. You can also push ads aimed at new, qualified prospects. This article will explain what Facebook Custom Audiences are, review the types of...

Online marketing trends
18 May

Online Marketing Trends Your Small Business Needs to Learn About
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The rise of social media and smartphone technology has provided billions of individuals a reason to get online. Most businesses now have an online presence to capitalize on. With billions of dollars being generated annually in the US alone, learning about some of the up and coming online marketing trends can help you get a head start with your online business. So let’s get to it! 1. Content Is Still King One of the oldest online marketing methods is still one of the most effective. Content marketing is still considered king among the top...

6 Tips to Optimize Your Email Marketing Campaigns
13 May

Infographic: 6 Tips to Optimize Your Email Marketing Campaigns
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With an increased return on investment, email marketing should be one of main tactics if you're aiming to develop brand awareness, attract customers, and even create loialty among them. In this infographic you'll find six tips you can implement straight away to improve your email marketing results and get closer to reaching your business goals. For more information, check out the full bog post here. Click on the infographic to view the full image. ...

Why You Should Start an Email Newsletter
11 May

Small Business – Why You Should Start an Email Newsletter
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Owning a successful small business requires more than the ability to provide items or services currently in-demand. To stand out from the competition while establishing your business as trustworthy and professional, you must first create a functional marketing strategy.  One of the most used marketing tools available for small businesses is an email newsletter. And it’s only normal, since, for every $1 you spend on email marketing, you can expect an average return of $42 (DMA, 2019). Now that’s a high ROI! Before we start going into the reasons why you should...

How to Change Your Domain Name Without Losing All Your Traffic
8 May

How to Change Your Domain Name Without Losing Traffic
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As a small business owner, you may need to change your domain name for any variety of reasons. You may change your business name and, as a result, need to update your website, or you may be rebranding a product or service. Either way, there is a right and a wrong way to change your domain name. Unknowingly, some business owners just purchase a new domain and build a new website. Unfortunately, this can have a disastrous consequence on the traffic and sales to your site as well as damage customer...

8 Important SEO Basics You Shouldn’t Ignore
29 Apr

Video: 8 SEO Tips You Shouldn’t Ignore
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For people who are just starting out, SEO can be a complex and occasionally strange field, but it doesn't have to be too complicated. We're making it way easier with this video that will cover 8 SEO steps you should go through if you want to improve your ranking. Looking for more details? Check out our full blog-post here. https://youtu.be/Um0m_B98V1M ...