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What Are Web Push Notifications and How to Use Them
2 Aug

What Are Web Push Notifications and How to Use Them
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Small business owners are finding it harder and harder to get people's attention these days. Formerly reliable communication channels like email, SMS messages, and display ads aren't performing like they used to. Such is the ever-changing landscape of online marketing. Advancements in technology and new consumer behaviors keep business owners on their toes, always looking for the marketing channels with the highest visibility. Right now, people's eyes are on notifications. Whether they appear on their phone or their desktop, web push notifications get a lot of attention. They're clickable messages that a website can...

29 Mar

How to Increase Your Newsletter Subscriptions
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Getting people to subscribe to your blog or newsletter is no easy task, in fact, it’s one of the hardest things a site owner has to do. Most people don’t trust newsletters, seeing them as spam, but that’s because most newsletters offer subscribers very little value. Today, we’ll show you how to create valuable blog posts and newsletters that will have your users eagerly anticipating your next installment. This should help you to get a much healthier subscription base for your blog or newsletter, which will lead to increased traffic to...

How to Create a Sense of Urgency on Your Website to Grow Sales
26 Mar

How to Create a Sense of Urgency on Your Website to Grow Sales
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This is a guest post by Anastasia Sviridenko   Anastasia Sviridenko is a content marketing specialist at TextMagic. When she's not working, you can find her sipping on cocoa in the nearest coffee place, or reading a book at home.   Creating a sense of urgency is an intricate part of online sales. A beautifully photographed and well-worded product listing or even simple consumer need isn’t enough. Even if customers look at a product on your website and decide they need it, they may figure there’s no rush, and put off the purchase until...

The 2019 Guide to Facebook Ads
19 Mar

The 2019 Guide to Facebook Ads
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For small business owners, advertising can seem like an uphill climb. First, people won't just hear about your business by accident—you make that happen. Then, you have to present your products or services in a way that triggers purchases. That sounds easier than it is. Finally, you'll need to figure out how to retain customers and prompt future purchases—another tough task. All those steps can be achieved through advertising, but, when faced with creating three ad campaigns with three very different goals, you may feel a little bit overwhelmed. That's where Facebook advertising can...