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HostPapa Blog / Posts tagged "marketing"
24 May

5 Ways to Use Twitter for Business

Twitter started as one of the most intriguing of ideas for a social media platform. Users have 140 characters to share their message, in the form of a Tweet. Since the first ever Tweet, Twitter has become a social media giant with over 500 million Tweets being sent daily. Naturally, with such a wide audience, businesses of all sizes can use Twitter to help market their company. The social media platform offers many ways to engage with potential consumers, like Hashtags, Mentions, Trending Topics, Search, Moments and more. If you want...

19 Apr

Growth Hacking – A Guide For Small Businesses

For being such a vague term, growth hacking actually has a rather specific meaning, and it’s not exactly what most people think. We want to explore this world, particularly by giving you a small business guide to growth hacking. This way, the benefits of growth hacking aren’t only available to fancy startups or companies with expensive development and marketing teams.   What is Growth Hacking? Growth hacking is a process in which a series of speedy experiments are used across marketing channels and product development to find the best ways to grow a business. Of...

29 Mar

How to Optimize Your Website Content for SEO

So you’ve created some awesome content for your website, but you’re not seeing as many views or interactions with your work as you would like. Chances are you haven’t incorporated SEO (Search Engine Optimization) into your website. Research shows that 93% of online experiences begin with a search engine. If you aren’t properly tagging your work with the right keywords and terms then there is very little chance that your work is going to be seen. SEO can be a fickle beast to learn, but once you master it, your website...

2 Mar

Social Media for Small Businesses – A Beginners Guide

Social media can be an intimidating place, especially if you’re a small business trying to get your voice heard. The good news is that most social media platforms, like Twitter, Instagram, and Facebook, are quite easy to use and understand. All you have to do is get started. Why is publishing content on social media important? Most people aren’t constantly checking your store or website for updates and promotions, but people are constantly checking social media for the latest news. Studies have shown that the average person spends nearly 2 hours...

Meet Ryan - Content Marketing Assistant at HostPapa
13 Feb

Meet Ryan – Content Marketing Assistant at HostPapa

Welcome to our new Employee Showcase series. Every month, we’ll introduce you to some of the many hard workers that show up every day and make HostPapa happen. From sales, to marketing, to development to customer service to IT, these are the people who are responsible for the well-oiled machine that you trust with your web hosting. Ryan Juraschka - Content Writer and Marketing Assistant Ryan is like the baby brother we always wanted! He’s been working here at HostPapa for almost two years now (more than a year of which has...


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