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Free Giveaways To Generate Leads
23 Jul

How to Generate Leads with Giveaways
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According to Robert Cialdini, author of Influence: The Psychology Of Persuasion, people feel obliged to return a favor or a gift they receive from someone. He calls this the principle of reciprocity. That’s why you see Chinese restaurants offering free fortune cookies, bakeries giving out free samples, and dentists providing complimentary toothpaste. The idea of reciprocity applies to the world of internet marketing too. Giveaways play a key role in convincing people to provide their contact details, and that’s the first step in generating leads. A giveaway is something offered to website visitors...