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HostPapa Blog / Posts tagged "content marketing"
14 Mar

Infographic: 6 Digital Marketing Strategies for SMB
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Small business owners have to wear many hats to keep their businesses afloat. That's why it is no surprise that in many cases marketing often comes as an afterthought, with more operational aspects getting prioritized. This is a big mistake. Regardless of how amazing your product or service is, without marketing nobody will ever know about it and nobody will ever buy it. Marketing is like a lifeline for most businesses. In this infographic, we outlined six essential digital marketing strategies for small businesses. Read the full blog post for more...

12 Mar

How to Write Effective Product & Service Descriptions
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The way you write your product or service descriptions has a direct effect on your sales figures. What’s strange, many small business owners pay little attention to their product or service descriptions. On most websites, especially online stores, you’ll find product descriptions that are just a wall of text, offering nothing but basic information. Sometimes, descriptions are just copied straight from the manufacturer’s website. Any business that’s selling products or services online should avoid that approach. It will cost you sales. According to a report published by the Nielsen Norman...

Six Common SEO Mistakes That You Should Avoid
1 Mar

Six Common SEO Mistakes That You Should Avoid
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When you create a new website for your business, there's a lot to do. You have to decide on a domain name, figure out your site design, and write the pages. There are pictures to be taken and plugins to install. Your main goal is to make the site active, so you can start converting visitors into customers as fast as possible. With all that going on, new site owners often do a poor job addressing search engine optimization (SEO), and some ignore it completely. Instead, online entrepreneurs should make SEO their...

26 Feb

Getting Started with User-Generated Content
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Engaging with your customers is easier than ever, thanks to the way we communicate over the internet, but challenges still exist. We don’t always know what appeals to our target audience, and because of that, it’s easy to miss the mark. This is where user-generated content (UGC) comes in. It can help you to create a more meaningful connection with your customer base. Before we get started, we’ll need to go over some basics. We’ll define UGC, discuss why it matters, and explain how to get it. Then, following a discussion about...

Ten Steps to Boosting Your Website’s Conversion Rate
19 Feb

Ten Steps to Boosting Your Website’s Conversion Rate
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You already have your business website up and running, and it's generating leads, but how good is the conversion rate? If 10 prospective customers visit your site, do 3 of them convert? If so, that's pretty good, but it could always be better. If you want to turn more website visits into sales, this article will help you do it. We'll discuss all the big and little things you can do to improve your conversation rate, including how to: Streamline the buying process Focus on the value you bring Deal with prospects' objections ...

15 Feb

10 Ways to Improve Your Product Pages
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Creating an online store is no longer the technical challenge that it used to be—almost anyone can design and build a website where customers can buy their products. If you already have a physical store, then going online to expand your market reach is the obvious next step. Having an online presence will open up markets that you otherwise wouldn’t have access to. In some cases, making your products available online means taking your brand to the international stage. That can be very exciting, as it has the potential to dramatically...