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HostPapa Blog / Posts tagged "content marketing"
How to Monetize Your Blog
19 Jul

How to Monetize Your Blog
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Blogging has been popular for a long time, with social media being a relative newcomer as an effective platform for communication. The attention that social media gets these days has made some people question the value of running a blog. They feel that the likes of Twitter and Facebook will give their ideas a greater audience than a blog would. That might be true in the short term, but if you use social media only, you’ll hit a wall at some point—there’s no way to build on the awareness gained through...

SEO For Beginners (The Complete Guide)
9 Jul

SEO for Beginners
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With Search Engine Optimization (SEO), you can significantly boost the amount of traffic that comes to your website. Many startups and established businesses have successfully used SEO to get more customers without spending a dime on paid advertising. For example, consider one software developer and a blogger who saw their web traffic skyrocket following effective SEO initiatives. As a beginner in the marketing world, you might not have any idea what SEO is. After reading this article, you’ll know everything necessary to get started on the right foot.  We’ll show you: What SEO...

13 May

Everything You Need to Know About the 404 Page
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No website works 100% perfect all the time. It is inevitable, that your visitors will end up clicking on a link that’s broken or expired. When this happens, they will get redirected to the 404 page. The 404 page does two main things: It tells the visitor that they were successful in communicating with the web server, but the web server could not find the requested page. It prompts the visitor to go back to the working part of your website. This is why your website’s 404 page is extremely...

How to Get Quality Backlinks to Your Website
12 Apr

How to Get Quality Backlinks to Your Website
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Publishing fresh high-quality content is still the number one way to boost your site's SEO. The second-most important factor is having a great link network. A site with a large number of links from high-authority domains will rank higher than one with fewer backlinks, or with links from less relevant sites. In this article, we'll go over exactly what backlinks are, discuss how they impact SEO, and explain some ways you can build an effective link network. Let's get the ball rolling with a brief look at what backlinks are and why they matter. What...

14 Mar

Infographic: 6 Digital Marketing Strategies for SMB
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Small business owners have to wear many hats to keep their businesses afloat. That's why it is no surprise that in many cases marketing often comes as an afterthought, with more operational aspects getting prioritized. This is a big mistake. Regardless of how amazing your product or service is, without marketing nobody will ever know about it and nobody will ever buy it. Marketing is like a lifeline for most businesses. In this infographic, we outlined six essential digital marketing strategies for small businesses. Read the full blog post for more...

12 Mar

How to Write Effective Product & Service Descriptions
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The way you write your product or service descriptions has a direct effect on your sales figures. What’s strange, many small business owners pay little attention to their product or service descriptions. On most websites, especially online stores, you’ll find product descriptions that are just a wall of text, offering nothing but basic information. Sometimes, descriptions are just copied straight from the manufacturer’s website. Any business that’s selling products or services online should avoid that approach. It will cost you sales. According to a report published by the Nielsen Norman...