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branding Tag

HostPapa Blog / Posts tagged "branding"
Building Your SMB Brand Online
20 Aug

Building Your SMB Brand Online

At first, marketing your small business (SMB) is all about creating brand awareness. If people don't know your company exists, you won't make much money. Later, attention shifts to building your brand—getting it so firmly established in the minds of your customers that they would never even consider going somewhere else for the products or services you sell. In both stages, the common denominator is a laser focus on your company's brand. Every business, whether it's a brick and mortar shop, a provider of services, an online store, or any other venture...

27 Aug

What do your brand colours say about your business?

There’s a reason why brands choose the colours they do, because it really does come down to look. A lot of research goes into the psychology of colours, and sometimes there’s a distinct advantage to using one colour instead of another. In our infographic, we’ll show you how specific colours are perceived and how you can choose the best colour to suit your business. Choosing your brand colours is one of the most important decisions you’ll have when it comes to branding your business. What colours do you think will work...