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15 Mar

Why SSL Certificates are Important for your Website

(Last Updated On: November 11, 2020)

An SSL certificate is something that every business should have on their website, especially after Google prioritized websites with SSL certificates for better search engine rankings. SSL, which stands for Secure Socket Layer, is an encryption technology used to create a secure connection between a web server and a user’s web browser.

When a website has an SSL certificate properly installed on the server, a small green padlock icon ssl padlock will be displayed to the left of a website URL in the browser and https will appear in green as well. SSL certificates are used to secure data transfers, credit card transactions, logins and other personal information. They provide security to customers and make visitors more likely to stay on a website for longer periods of time.




Websites protected by an SSL Certificate will have something like this at the start of their URL.

The reason that visitors stay longer on websites when they see the green padlock from an SSL certificate is because it keeps information that is being transmitted between a web browser and a web server safe. This is especially important for websites that are dealing with sensitive information from customers and visitors, like personal information on a membership site or credit card information in an online store.

Gartner research has shown that 70 percent of people shopping online have canceled an order because they did not trust the website. Furthermore, 64 percent of those shoppers say that they would have finished the transaction had the website had a trust mark or SSL certificate.

Trust is incredibly important to online shoppers and without some kind of approved mark or seal on a webpage, they will more likely to leave and take their business somewhere else. When setting up your SSL certificate Google suggests the following tips:

  • Choose what type of certificate is best for your business: single, multi-domain, or wildcard certificate
  • Only use SSL certificates that are given from trusted sources
  • Use certificates with  2048-bit keys
  • Allow your web pages to be indexed by search engines and wherever possible avoid the noindex robots meta tag
  • For all other domains use protocol relative URLs


Google’s ‘HTTPS Everywhere’ Initiative:

In August of 2014 Google launched their HTTPS Everywhere Initiative in an attempt to make the online world a safer place to explore. This initiative was created to encourage web users to use HTTPS (seen at the start of secure URLs) and highlight the importance of online security.

Security has always been a priority for Google and with this initiative they are trying to make it a priority for everybody else as well. When using Google’s services (like Search, Google Drive, or Gmail) users already have access to HTTPS encryption. Beyond that Google also provides many resources to help prevent and fix security breaches on websites.

One of the biggest changes that Google made with this new initiative is if a website has an SSL certificate and exhibits a commitment to online security, it will rank higher in Google Search results. Comparably, websites with poor website security will be pushed further down in Google rankings. The importance of this cannot be overstated. If you’re curious about how secure your website is, you can use online tools to check.

SSL certificates sometimes come at an extra cost, which can be worrisome to small businesses, but if you want to establish an online presence it is becoming more and more necessary. The online world can be a scary place and most visitors are looking for a reason to not trust a website.

Make sure your website has the best security available. Brandishing the green locket and https in your URL will show visitors that your website can be trusted and web users will be more likely to stick around.


HostPapa’s dedication to web security and SSL certificates

HostPapa supports two different kinds of SSL certificates with all of our hosting plans, Let’s Encrypt and GlobalSign. All of our shared hosting accounts, reseller accounts, and virtual private servers come pre-installed with a free Let’s Encrypt SSL certificate. For Business Pro customers, your hosting plan comes equipped with the GlobalSign Wildcard SSL certificate to help secure your entire website including subdomains and addon domains. For more information on our SSL certificates you can check out this HostPapa knowledge base article.

Ryan Juraschka

Ryan is a self-described geek. He's an avid gamer, a fan of science-fiction literature and an aspiring author and journalist. At HostPapa, he focuses on creating content to help small business owners make the most of their entrepreneurship experience.


  • Colin
    July 14, 2017 at 1:40 pm

    The normal DV SSL cert is not good enough when you have HSTS enabled and you access your cPanel from say https://cp.mydomain.com as it doesn’t work. Chrome, Firefox and IE all throw errors up, well in my case as my hosting provider has used his SSL cert on my sub domains that I have no control over i.e. cPanel and WebMail for instance.

    SSL needs HSTS enabled as well. I am a reseller and my customers can not now get to their cPanel or WebMail via my website.

    It’s great that sensitive data is encrypted as it’s a start for web security but hackers can bypass it so HSTS needs to enabled.

    Do you create subdomains for your customer’s hosting accounts with their domain name as mentioned above or do they simply just go to your website to login to their cPanel and WebMail?

    Wildcards looks like it will solve my problem but they’re not out until Jan 2018, they might be out but how long will my hosting provide take to implement them? Who knows.

  • Shwetha
    November 15, 2017 at 11:43 am

    Great Information, completely agree as security aspect we must give always high priority to prevent resources.

  • Gaurav Maniar
    March 21, 2018 at 11:04 am

    An SSL certificates are used to make your personal information protected, particularly when it comes to online transactions. It’s a mechanism that works between a user’s browser and the website the user is connecting to. In its software, the website has an SSL certificate issued by a trustworthy authority.

  • maria dicousta
    November 1, 2018 at 7:46 am

    Great Information!!!

    Thanks for sharing this useful article about SSL Certificate ….

  • MLA Web Designs
    December 4, 2019 at 5:22 am

    Good article and excellent way to articulate, keep it up

  • Roshan Nane
    January 15, 2020 at 4:13 am

    What is SSL ? How important is SSL?
    If I had to rate from 1 to 10 how important is SSL certificate to your website, it would get a round 10. It is a must for every successful website which wants to grow and gain more and more visitors. So let me tell you why this SSL has such importance.

    To know all the benefits of SSL, you first have to understand what this SSL is and how it works.

    SSL stands for Secure Socket Layer that is, in general, a protocol that establishes a secure connection between a browser and a website. It ensures that all the data which is processed during the online activity is immune.

    So this means that whenever the user is entering or requesting data from the website, he or she can be sure that the data will be encrypted and no one from the third party would be able to encode it or read it. This fact is essential speaking about the importance of an SSL certificate.

    SSL certificate lets your website visitors feel safe on your website. It makes your site more reliable, and if you are using it for e-commerce, your customers can safely enter their personal information, make payments and so on.

    User can simply indicate if the website has SSL by checking the website URL. If it starts with http:// – site is not secured and doesn’t have SSL, however, if it starts with https://, this indicates that the website is secured and has SSL. Depending on your browser, it should also show the padlock; without it – your website is not fully secured, and it’s better to start investigating why! The best way to do it is by scanning your website with the Why No Padlock? Tool.

    If you have the SSL certificate, but your website is still showing the “Your connection is not private” error, you should check what could be causing it and how to fix it.

    So, now that we know what SSL certificate is, the question that’s left – why do I need an SSL certificate?

    Better Security
    Protecting your visitors’ data is a must, especially if your visitors are coming from the European Union. As you might know, from the end of May 2018, a new EU law was announced, called GDPR. It is responsible for protecting the personal data of all individual citizens of the European Union and the European Economic Area. If you fail to protect your customers’ data security, you are risking to be penalized for up to 20 million euros.

    It’s better to take all the measures to make sure this never happens, and one of them is a life-savior SSL, which provides a safer connection. What could be better?

    Brand Credibility
    Every website creator is dreaming about their brand succeeding; however, creating a brand and earning trust isn’t easy. You have to go through a lot of things as validating it, creating a logo that matches your audience, brand awareness and so on. Still, when you have a new brand that is not so well known around others, it is vital to building up brand credibility.

    The brand which is thinking about the customers and their security looks way better than the one who isn’t. Not only – if you can guarantee risk-free transactions, but customers will also feel comfortable to purchase your services.

    When you are installing the SSL certificate, your website goes through the Certificate Authority (CA) validation process. CA is able to verify the identity of your website and your organization, depending on the type of SSL certificate. Extended Validation SSL will even show your organization name with the padlock. Once the identity is verified, your customers not only will know that your website is reliable but also to who they are talking to. This validation can be compared to the one Twitter accounts or Facebook pages have – it enhances the brand’s reputation and provides proof that your website is credible.

    SEO rankings
    If you are interested in how you could improve your search ranking on Google, here is one of the answers! Google has declared HTTPS as one of its ranking factors. So now, most of the websites that are highly ranked on Google have SSL, and even though now it is a very lightweight ranking signal, over time, Google is planning to strengthen it. Why? Google has a goal to create a safe internet community, and encouragement for the website owners to switch from HTTP to HTTPS is one of the steps to reach this goal.

    Once you have an SSL certificate, you can start improving your SEO ranking even more!

    Traffic and Sales
    Your website’s traffic and sales are closely related to SEO and the trustworthiness of your website, so in this case, you won’t be only ranking higher with SSL but also – users won’t leave your cart due to lack of security.

    Also, if you are receiving payments, your website should be Payment Card Industry (PCI) compliant. It has 12 primary requirements for the sites that are using online payment systems, and SSL is one of them.

    If you are still doubting whether you should get the SSL certificate or not, just check the biggest websites you know – this should give you the answer to what should you be doing next to make your website shine among the others.

  • William Rojas
    January 23, 2020 at 1:03 pm

    My SSL connection makes a mess of my web page because it expects included files like CSS files and WordPress plugins to begin with https, not http. Short of duplicating dozens of files and changing their names so they begin with https I’m not sure what to do.