Increasing Email Subscribers – A Complete Guide
A database of email subscribers is one of the simplest ways for a website to retain users and for small businesses to engage customers and increase average revenues per user. And let’s face it, retaining the customers you’ve already earned is key considering it costs five times as much to get a new customer as it does to keep an old one. Out of all the marketing options at your disposal, email marketing is not only one of the cheapest, but it generally converts more customers due to its personal nature,...
How to Optimize Your Website Content for SEO
So you’ve created some awesome content for your website, but you’re not seeing as many views or interactions with your work as you would like. Chances are you haven’t incorporated SEO (Search Engine Optimization) into your website. Research shows that 93% of online experiences begin with a search engine. If you aren’t properly tagging your work with the right keywords and terms then there is very little chance that your work is going to be seen. SEO can be a fickle beast to learn, but once you master it, your website...
HostPapa Customer Showcase: JulieHamilton.ca
As a self-employed wealth consultant and financial planning educator, Julie Hamilton needed a website for her business that was both simple and clean but also informative and professional. It wasn’t her first foray into an online strategy for Julie, but this time she “needed to have a legitimate presence.” But starting her own consultancy and learning solutions business meant that Julie didn’t have time to build her own website or learn a new tool like WordPress. She decided to pursue HostPapa’s Do It For Me service, which is totally managed website...
Why SSL Certificates are Important for your Website
An SSL certificate is something that every business should have on their website, especially after Google prioritized websites with SSL certificates for better search engine rankings. SSL, which stands for Secure Socket Layer, is an encryption technology used to create a secure connection between a web server and a user’s web browser. When a website has an SSL certificate properly installed on the server, a small green padlock icon will be displayed to the left of a website URL in the browser and https will appear in green as well. SSL certificates...
WordPress Theme Showcase: LawDesk For Lawyers
The LawDesk WordPress theme is designed specifically for professional law firms, freelance lawyers and attorneys of all sorts. But, as with most premium WordPress themes, this theme really could be used for all kinds of various corporate businesses. With LawDesk, you will find all the features that you need to maintain a professional presence online. LawDesk includes practice information pages, honor & awards, attorney pages, galleries, testimonials, news and a sleek team/staff component. It has multiple blog layouts and provide a great solution for law services. The theme is fully...
Social Media for Small Businesses – A Beginners Guide
Social media can be an intimidating place, especially if you’re a small business trying to get your voice heard. The good news is that most social media platforms, like Twitter, Instagram, and Facebook, are quite easy to use and understand. All you have to do is get started. Why is publishing content on social media important? Most people aren’t constantly checking your store or website for updates and promotions, but people are constantly checking social media for the latest news. Studies have shown that the average person spends nearly 2 hours...