Security best practices to protect your business Email
Email security is important for everyone, but it should be a top priority for business owners. Hackers with criminal intent target personal email accounts, but they put more effort into compromising business email accounts. From their perspective, with access to a business email account, there's more to steal. If you own a small business, you must take email security seriously. There's one move that will address a large portion of your email security needs—opting for a managed email hosting service. After a brief discussion of the risks involved in an email breach,...
The Ultimate Google Ads Guide for 2020
If this year has taught us anything, is that having a reliable online channel that continuously generates leads for our business is the way to go. And in this Google Ads guide, we’ll try to convince you that this might just be the one. Businesses see an average of $2 in revenue for every $1 spent on Google Ads. The platform's reach is nothing short of astounding. The Google Display Network alone, which includes Gmail, YouTube, and other Google partner platforms, serves 6 billion impressions, or ad views, every day. Google...
12 free online management courses for small business owners
As a small business owner, there’s always something new to learn. Whether you’re a seasoned entrepreneur or just starting, learning a new skill can massively boost your business’ potential – and taking a small business management course is a great way to do just that. There are dozens of online management courses available for small business owners, catering to different curriculums, budgets, and time schedules. Some of the best online courses are totally free to sign up to and will teach you invaluable skills and tricks to implement in your business...
What are broken links, how they affect your website & how to fix them
Picture this: You just moved to a new home, and you’re looking for a new set of armchairs. Your best options are three local businesses, so you go to their online stores to browse their catalog and eventually make a purchase. But, when you visit one of your favorite stores, you click the link to the “Armchair” category in their menu, and it takes you to an error page. You don’t get a carefully curated selection of great armchairs, you just get a 404. What happened? You just clicked on...
Should You Use the Same Web and Email Hosting?
There are many important decisions to make when taking your business online - choosing a web and email hosting provider is one of them. There are dozens of hosting providers out there, covering all bases and budgets. Some businesses choose to use the same host for both their website and email, while others opt to use different hosting providers for each. Though there’s no right or wrong answer when it comes to picking your host, the size and the budget of your business will often determine what option you choose. If you’re...
How to Use TikTok to Boost Your Small Business
TikTok, the raging social media platform, has been around since 2018, but is gaining mainstream traction fast. Everyone from celebrities to teens to cool grandmas are on TikTok – but just how much can entrepreneurs get from using TikTok for business? On the surface, the platform seems like a place for funny lip-sync videos, not a place to showcase products and services. However, there’s much potential for small businesses to use TikTok and reach their audience in a fun and creative way. What is TikTok and why should you care? TikTok bills...