The 5 Best Tools to Measure Social Media Success
Social media success can be hard to measure, especially for small business owners who may not be the most tech-savvy individuals. Regardless of your skills, social media has proven to be an incredibly important tool for businesses of all sizes. In fact, 64 percent of Twitter users and 51 percent of Facebook users are more likely to buy the products of brands they follow online through social media channels. Whether you’re pressed for time, don’t understand how certain content becomes popular or goes viral, or simply don’t like the idea...
Starting Your Business Without Letting it Hurt Your Family Life
We all know that getting a small business off the ground can be a strain on your family life. But it can be rough sitting at your desk knowing that every passing day is a wasted opportunity towards making your dreams come true. You figure you’ve spent enough time working for somebody else and making their company stronger. Now is the time to get your feet wet and set off on your own. The only problem is that you don’t want to start a company and then realize that it’s hurting...
The 5 Best Plugins To Improve WordPress Security
WordPress Security is an increasingly large concern due to its crazy popularity and open source nature. It is driven by one of the most robust design communities online today. It's popularity makes it super powerful. It also makes it susceptible to ongoing security issues. If you use WordPress, try one of these five plugins to keep your site locked down. If you’ve ever started a blog or have a website of any kind, you’ve probably heard of WordPress. If you haven’t, WordPress is one of the most popular open source website...
Preparing For Small Business Saturday
If you haven’t heard about Small Business Saturday it is definitely high time you familiarize yourself with it and start preparing. Small Business Saturday (which falls on November 26th this year) was started back in 2010 to help small businesses compete with larger companies during the long weekend of Black Friday and Cyber Monday. Reports show that U.S. consumers who were aware of Small Business Saturday spent over $16.2 billion in 2015, a 14 percent increase over the year before. Small companies are a crucial part of the world economy and...
8 Online Tools Perfect for Supercharging Your Small Business
A small business has it hard enough these days considering it has to constantly compete with big box stores and large chains that have marketing budgets, development teams, programmers and power pricing advantages. As “one of the little guys” it’s essential to find ways to give your business a boost. One way to do this is by using the various online tools that have been built for the sole purpose of supercharging your small business. From heat mapping to email marketing, the best tools are designed to bring in more...
How To Use Instagram To Improve Your Company’s Marketing
With over 300 million daily active users, Instagram truly is a social media giant that any business would be crazy not to use for marketing. It started as a simple photo editing and sharing app, but has since evolved into one of the most popular visual social community platforms in the world. In fact, Instagram grew so big that in 2012, when the app was still in its adolescence, Facebook bought it for record-shattering $1 billion. Today, anyone can take professional looking photos and videos with the free app by...