Top 10 Digital Branding & Marketing Trends for 2017
Digital branding and marketing can be tough for small business owners. But as we sprint headlong into 2017, there are some trends that small business owners should certainly be aware of. The probing minds at the Borenstein Group, a Top Washington DC Digital Marketing and Branding Agency, have done the homework for you and compiled it into this amazing infographic. Cognitive insights derived from advanced analytics will help marketers better understand and predict digital behavior and GPS-Based SEO will overtake keyword importance as mobile dominates search results. Content Marketing will...
8 Plugins to Optimize WordPress for Your Small Business
WordPress not only gives you the tools to build the perfect website for your business, but it’s also simple to manage and optimize even if you’re not a professional developer. Going into the new business year, these eight plugins will help you optimize your WordPress website for your small business. WordPress has gotten more and more intuitive over the years and has become a go to tool for small business owners and online professionals. Grab a WordPress theme, maybe watch a few videos on how to navigate the dashboard and consider...
How To Get Serious About Your Small Business In 2017
It’s a new year, which means it’s time to get serious about your small business. We’ll try and stay away from all the cliches of New Year’s Resolutions, but let’s face it, it wouldn’t hurt to put in some more effort this year. It’s high time your small business began acting not so small, caught up with the digital trends and started generating the kind of buzz and revenue that it deserves. Increase Small Business Legitimacy: One way to make your small business look more legitimate is to get a professional office...
WordPress 4.7 “Vaughan” Released
WordPress recently released version 4.7 of their platform, titled Vaughan. The newest version of WordPress is named after the jazz vocalist, Sarah “Sassy” Vaughan, and is available for download or can be updated through your WordPress dashboard. The 4.7 version of WordPress is full with brand new features, all of which can be seen outlined below: A new and improved default WordPress theme: With an all new version of WordPress comes an all new default theme for your website. The new default theme comes complete with immersive images and video headers to...
6 Crimes Santa Commits Every Christmas Eve
Christmas is a wonderful time of year full of holiday cheer, giving and general togetherness. Children are excited about the prospect of Santa Claus flying into town to deliver presents to all the good little boys and girls, but, in reality, parents should be blocking the chimney and barring the doors so the old man in the red suit can’t get anywhere near their children. You read that right, forget standing in line to take a picture with Santa, instead you should be calling the authorities whenever you catch a...
Creating the Perfect Holiday Newsletter for your Small Business
Creating the perfect newsletter for the holidays can be a great way to let your customers know what your company is up to and that you are thinking about them. The average opening rate for emails hovers a little over 20 percent, so you’ll have to customize your newsletter properly to make sure that a good amount of your audience reads it. One-third of email recipients open emails based on the subject line alone, which means it’s important to make the subject line something that readers will want to look...