Fundamental Web Design Principles You Need to Know
Having an attractive and usable website is the goal of every website owner, and for people who run a small business, the look and feel of their website is of vital importance. It's where visitors create their first impressions—those brief seconds in which we accept or reject what we see on our screens. A site's design is also responsible for retaining each visitor's attention and guiding them through your content. In this article, we’ll go over seven design principles that, if followed, will help you create a website that engages your...
How to Keep Your Website Secure
Is your website critical for the functioning of your business? Then protecting it against hackers should be one of your main priorities. Don’t believe it can happen to you? Today’s hackers target businesses exactly like yours. That’s because today’s tools have made it easy for them to do so. And that tool is data. In fact, Verizon’s 2019 Data Breach Investigation Report states that small businesses account for 43% of all data breach victims. You may wonder, what could happen if my website was hacked and my customers’ data was breached? Quite simply,...
How to Redesign Your Website Without Damaging SEO
When exhaustive keyword research and perfect SEO-focused content have put your website on the first page of search results, it is definitely something to be proud of. It takes a lot to achieve this, and there are always significant challenges along the way. Holding on to your high ranking can be just as challenging. Some site owners will see their site go from the first page of results to the second or third page and have no clue as to why it has happened. It could be caused by ignoring the latest...
Using Buyer Intent Data to Boost Your Business
Whether you have an online store or you run a website that drives business to your shop or service operation, understanding buyer intent will help your business improve how it attracts and deals with prospective customers. When someone clicks on an ad, opens one of your emails, explores your website, or has any other interaction with your company online, it can be of extreme value to you. These touchpoints are like tracks that, when analyzed, can reveal almost exactly what the user is looking for. The keywords that prospects use to find...
How to Migrate Your Website Without Any Downtime
There are many reasons why you would want to migrate your website to another provider. Your current web host might not be offering you all of the services that you need, or you might be paying more than you should. Whatever the reason, there are plenty of ways you can prepare for the big move without affecting the website experience of your users and clients. Moving your website can be stressful, especially if you cannot afford to be offline for a certain period of time. The biggest delay is normally getting...
Infographic: Things to Check if Your WordPress Website Is Down
WordPress offers nearly limitless possibilities as a CMS. A lot of those come from various plugins and other add-ons that you can install to bring extra functionality to your website. However, when something breaks, these plugins and add-ons are often the culprits. If your WordPress website is down, there are a number of things you have to check first, to eliminate some of the worst possible options. In this infographic, we cover the most essential first steps to take. Click here to read the detailed blog post. Click on the infographic to...