Productivity Tips for the Remote Worker
One day, you find yourself working remotely. Maybe it's a lifelong dream come to fruition. Or it could be that you weren’t necessarily expecting it (or were you looking for it), but you still have to make it work. Whatever your reason for working from home, the first few days can be rocky. Even if you want to work remotely, it's a transition that can be challenging, and if you're not into the idea, it can knock you off your game. In this article, we'll explore how you can stay productive right...
A Website Owner’s Guide to Copyright
Everyone's heard of copyright, but because it's not always fully understood, applying it to the contents of a website can be especially confusing. This article will explain what copyright is and discuss whether it should concern you as a website owner. We'll offer some practical advice on how to protect your website and wrap up with information about what you should do if your copyrighted material is used without your permission. Compared to other aspects of website management, dealing with copyright may be somewhat mundane, but it does deserve your attention. So,...
Infographic: How to Grow Your Audience
Growing your website audience is something we all aim for, but it does take some work and, unfortunately, doesn't happen overnight. It takes data analysis and testing to better understand your audience's needs to get the best results. From looking into the visitors your website is currently attracting, to fine-tuning your existing content and finding new topics and keywords to attract a wider audience, we've got it all covered in this infographic. Click here to go to the detailed blog post. Click on the infographic to view the...
Boost WordPress Site Performance with Yoast SEO
When someone searches for your business on the web, if your listing doesn't appear near the top of the results page, it's likely that you'll be overlooked. After briefly reviewing the available links, 67% of the time, a user will click one of the top five sites listed. Stats like that make it clear that SEO is important, nevertheless, many site owners don't give it the attention it deserves. Ensuring site-wide optimization manually is a demanding task and SEO never seems to drop off the To-Do list, which can be discouraging...
GDPR Compliance for Email Marketing
An email newsletter is one of the most effective marketing tools for engaging with customers and prospects. If you’re already using this tactic to promote your business or are planning to do so in the future, you should be aware of the rules that apply to email marketing. Managing a newsletter involves collecting users' email addresses, and, according to a European government regulation called the GDPR, that's data collection, and it's subject to a host of rules. If your email newsletter will be sent to anyone in the EU, it must be...
How to Use Google Search Console to Improve Website Performance
Do you have a website or are in the process of creating one? If so, then you’ll surely want to keep track of how your website is performing and be able to adjust both content and structure to increase those conversion rates. Google Search Console is a tool you should take advantage of, as it helps you track and improve your website performance on Google Search. It does that by providing invaluable insights on the type of content you should be creating to grab the attention of your audience. And...