How To Use Content Marketing to Boost Your Company’s SEO
You hear the term all the time: Content Marketing. But what does this generic sounding buzz word really mean? It’s an all encompassing phrase that tends to confuse people who read about it. But it can dramatically boost your company's search engine ranking (SEO) and help your business surge past your competitors. Essentially, it involves creating a piece of content and sharing it with your online network. The ultimate goal is other people seeing a piece of content and sharing it amongst their networks. This content-based, grass-roots marketing will improve...
An Intro To Google My Business and Local Search
With the way business is conducted today, it is increasingly more important to have an Internet presence for your company, no matter its size. If no one can find your website, what’s the point of going through the hassle of building one? This is where local search comes in. Not to worry, Google My Business is here to ensure that your business is easily found through local search results. It will drive more traffic to your website and will make sure your customers find your company exactly when they are looking...
How Focusing On Customer Reviews Can Boost Your Bottom Line
Wouldn’t it be nice if we could get in the minds of our customers for a day? Through the endless bounds of the Internet it can be an arduous task to understand what your customers are thinking, but luckily market research can give you some insight as to how your customers make purchasing decisions and how they behave online. Understanding the buying process that customers go through can go a long way in bringing more leads and sales to your online store. In a report released this year, Demac Media...
5 Killer iOS Apps to Boost Productivity in Your Office
Getting a small business off the ground these days requires focus and a commitment to productivity, so it makes sense to understand what iOS apps are out there that will contribute to productivity boosts in your office. Sure you can go onto the app store to scroll through some of the most recent lists, but sometimes going back to the old faithfuls, the tried, tested and true apps that have proven themselves with years of use, is the best way to go. If you’re trying to figure out how to cut...
7 Free Ways To Increase Your Website’s Security
Malware can infect your website in a multitude of different ways including the installation of malicious software or free software packets or even through out-of-date third party applications such as Joomla! Or WordPress. According to the Symantec Corporation, there were vulnerabilities found in nearly three quarters of websites in 2015 and over one million web attacks each and every day during the year! There are many services out there that people can purchase to protect their websites. A good place to start is with an antivirus software for your computer....
Should You Be Running Your Website On WordPress?
Many people think of WordPress as just a simple platform to run a blog on but over the years WordPress has evolved in one of the most popular Content Management Systems (CMS) available to users today. Currently, 26% of websites around the world are run on WordPress. It’s not just small websites that are run on WordPress now. Companies of all sizes use WordPress to create their online presence. Major news outlets, large businesses, and small businesses alike use the WordPress platform and can be seen in the WordPress showcase. What exactly...