The Importance of Customer Testimonials and How to Get Them
Testimonials are one of the most important pieces of copy you can put on your website, landing page, sales letter, or any other kind of marketing communication. The reason for this is they give your audience that one final push to buy your product or service. According to an infographic by socialfresh.com, “customer testimonials have the highest effectiveness rating for content marketing at 89%.” It means that testimonials are the most effective type of content you can put on your website to get more sales. They are 89% better at increasing...
21 Things to Do Before Launching Your Website
Preparing to launch a website is an exciting time for many people. It’s a time to think about what needs to be reworked and focus on style changes and potential design implementations. This can be a bit daunting if you haven’t made a list to properly keep track of all the tasks. We’ve put together a list of 21 things to do before you launch your website to help you make sure that you didn’t miss anything. Designing Your Website The design of your site is one of the biggest considerations...
How to Wow Your Visitors with Amazing Website Content
Creating a website has never been easier than it is right now, but designing one that engages visitors still involves some challenges. Your website should be more than a static online sales brochure. It should be a dynamic, central hub that unifies all of your other sales and marketing platforms. You want it to be concise, simple to navigate, and easy on the eyes. To create a website like that, you’ll need to focus on a mythical and illusive factor known as user experience (UX). What is User Experience? User experience...
How to Write an Effective ‘About Us’ Page: A 9 Step Plan
So you’ve decided that you want to create a website. Fantastic! One of the first things you’ll need to do is identify what you want on your new site and think about what the pages will look like. Sounds like a great place to start! Like any other website, yours will need a ‘Home’ page plus a couple of content pages that further establish what you do and why you’re so good at it. Additionally, your site won’t be complete without an ‘About Us’ page and a ‘Contact’ page. The ‘About...
Infographic: The Basics of Paid Search Advertising
Paid search advertising is a great way to attract new customers and increase brand awareness. In fact, someone who clicks on your paid search ad is 50% more likely to make the purchase, as opposed to someone who visits your website via organic search results. It does require a bit of knowledge to figure out how to do paid search advertising the right way, instead of just wasting money with no results. There are a lot of intricate combinations you can try, but if you are just starting on this journey,...
How to Select Colors for Your Business Website
Among business owners trying to choose their own website colors, there's a common thought: Ugh, I'm not a designer! I tried, but I created a psychedelic nightmare! Can't I just use the colors in my logo? As hard as the task may seem, selecting a website color scheme is important, and unless you have a design department, the job will be yours to tackle. What you need to know is, it isn't hard at all. If you pay close attention to your brand identity and your target audience, think about the psychological effects of color, consider...