Video: 5 Ways to Avoid Plugin Crashes on Your WordPress Website
If you have a WordPress website you are familiarized with plugins and all the actualizations they need. But even though they are very useful, there’s a potential downside to using them: they can break your website or cause other problems. There are a few things you need to consider when selecting and updating your plugins, in order to keep your website working properly. In this video, we’ll cover five ways to avoid some of the problems that plugins might cause. To see our full blog post click here. ...
Top 8 Live Chat Plugins for WordPress Business Websites
In a world that’s becoming increasingly digitalized, having a website is crucial as a business. But merely having a webpage isn’t enough; it’s the software you install on your site that’s the real key to online success. And the latest must-have feature? A live chat plugin. Customer service has gone digital. Whether you’re a freelancer or an eCommerce provider, consumers want to load your website and chat with a real person in real-time to resolve queries and complete sales. This is where a live chat plugin comes in. WordPress websites are fully...
Boost Your Conversions—7 CRO Tips for Small Businesses
The most common model used to describe the process of turning prospects into customers is the sales funnel. It defines four primary stages: awareness, interest, decision, and action. While the term conversion usually means getting someone to buy something, it occurs at each stage of the sales funnel. Using targeted outreach, you can convert the unaware into the aware, then into the interested, and so on. While your ultimate objective will always be a sale, your conversion goal depends on where the prospects are in the funnel. That's an important distinction to keep...
Video: Things to Check if Your WordPress Website Is Down
Adding features, installing new plugins, modifying your custom CSS files, and more! Your WordPress website is constantly changing, and this might accidentally cause it to crash or stop working. With all the WordPress features and possible errors, you may struggle to figure out where the problem is. In this video, we will show you the most common reasons why your WordPress website might be down and how to fix it. To get more information, you can also read our full blog post here. https://youtu.be/c-UKm__5BMc ...
6 Tips for Using Instagram to Boost eCommerce Traffic
If you're an online retailer, you know eCommerce marketing requires creativity and constant effort, all geared toward increasing website traffic and ensuring that, when a user visits your online store, they're there to buy. Instagram is an extremely effective marketing platform for online sellers, but getting the most out of it comes with some challenges. Compared to other marketing channels, including other social platforms, Instagram is unique in that it limits your ability to direct users to your online store via a link (so you won't be able to add links...
How to Create an Effective Content Calendar and Template
No matter what kind of marketing you're doing, content plays a leading role. When you have multiple campaigns on the go, various active social media channels, and a lot of marketing assets in the works, it might be challenging to organize and manage them all together. Using a content calendar for your small business marketing activity will save you a lot of time and help streamline your communication. Understand How a Content Calendar Improves Your Marketing A content calendar can be as straightforward or as complex as you want it to be....