How to Create a Sense of Urgency on Your Website to Grow Sales
This is a guest post by Anastasia Sviridenko Anastasia Sviridenko is a content marketing specialist at TextMagic. When she's not working, you can find her sipping on cocoa in the nearest coffee place, or reading a book at home. Creating a sense of urgency is an intricate part of online sales. A beautifully photographed and well-worded product listing or even simple consumer need isn’t enough. Even if customers look at a product on your website and decide they need it, they may figure there’s no rush, and put off the purchase until...
Two Great WordPress Themes: Newspaper and Newsmag
Finding the perfect theme for your WordPress website can be difficult. You have to choose a theme that: looks beautiful, doesn’t have bugs, is completely secure, and gets frequent updates. Finding a theme that ticks all four of those boxes isn’t easy. But, today’s your lucky day, because we’ve found two high-quality WordPress themes that have all those bases covered and more. One is called Newspaper, and the other is Newsmag. Both themes are made by a company called tagDiv. In this article, we’ll review these themes and show you why...
The 2019 Guide to Facebook Ads
For small business owners, advertising can seem like an uphill climb. First, people won't just hear about your business by accident—you make that happen. Then, you have to present your products or services in a way that triggers purchases. That sounds easier than it is. Finally, you'll need to figure out how to retain customers and prompt future purchases—another tough task. All those steps can be achieved through advertising, but, when faced with creating three ad campaigns with three very different goals, you may feel a little bit overwhelmed. That's where Facebook advertising can...
An Introductory Guide to Email Marketing
If you own a small business, email marketing is one of the most valuable marketing channels available to you, and that’s not going to change any time soon. Here are some interesting statistics that demonstrate the effectiveness of email marketing: Email will be used by 3 billion people by the year 2020. That’s nearly half of the world’s population! 60% of respondents in a small business trends survey said email is their preferred way of communicating with companies that they’re interested in doing business with. $1 spent on email marketing...
Infographic: 6 Digital Marketing Strategies for SMB
Small business owners have to wear many hats to keep their businesses afloat. That's why it is no surprise that in many cases marketing often comes as an afterthought, with more operational aspects getting prioritized. This is a big mistake. Regardless of how amazing your product or service is, without marketing nobody will ever know about it and nobody will ever buy it. Marketing is like a lifeline for most businesses. In this infographic, we outlined six essential digital marketing strategies for small businesses. Read the full blog post for more...
How to Write Effective Product & Service Descriptions
The way you write your product or service descriptions has a direct effect on your sales figures. What’s strange, many small business owners pay little attention to their product or service descriptions. On most websites, especially online stores, you’ll find product descriptions that are just a wall of text, offering nothing but basic information. Sometimes, descriptions are just copied straight from the manufacturer’s website. Any business that’s selling products or services online should avoid that approach. It will cost you sales. According to a report published by the Nielsen Norman...