The Best Tools for Photographers: Reflectors, Hard Drives, Laptops, and more!
2020 was an atypical year. You may have found yourself with a lot more free time, allowing you to spend more energy on your photography hobby and realize that you can turn it into a business. As you know, taking up photography requires more than just a camera. If you’re looking for new gadgets to upgrade your outdated setup, you’ve come to the right place. Before you search for your new tools across the immensity of the internet, check out this brief review of the best tools for photographers. In this post,...
The 10 Best Free and Premium WordPress Themes for Photographers
Are you starting a photography business in 2021? Are you planning to revamp the online presence of your existing photography practice? If so, then this post is for you! Creating a professional website can seem like a challenge - too expensive, too time-consuming, and too technically complex to handle by yourself. But you don't have to hire a web development team to get your photography portfolio up and running. With tools like WordPress, you can create a website with little to no coding experience and without a big budget, while maintaining...
G Suite (Now Google Workspace) vs Office 365 (Now Microsoft 365)—A Productivity Suite Showdown!
Small businesses need productivity tools to operate. A new business or one that's just getting around to selecting a tools suite has one major decision point—G Suite vs Office 365. Choosing between these leading toolsets is the first thing entrepreneurs must do when meeting this vital business need. Let's start with name changes. What was, until recently, called G Suite is now known as Google Workspace. The brand-new name that Microsoft has given Office 365 is Microsoft 365. With that said, please excuse the occasional use of old names as we...
The 6 Biggest Photography Website Design Tips
In this article, we're going to go over the 6 main photography website design tips – from choosing the right images, to SEO optimization. As a photographer, you’re bound to have an impressive portfolio of photos that you can’t wait to display to the world. Creating your own photography website is a great way to get your work out there and to attract clients. It’s a cost-effective and simple solution for marketing your photography business. You don’t need to be an expert at website design to create a site that beautifully showcases...
9 Questions to Ask Photography Clients
Especially in creative industries, having a clear line of communication with the client is extremely important. If you’re a photographer, this is something you already know. The more sensitive, important, and personal the assignment, the more honest and precise your communication should be. But, what’s the best approach? Communicating with clients is a skill, and like any skill, it can be learned. In this article, we'll look at nine questions you should ask photography clients before, during, and after a project. We'll wrap up with a discussion about using your photography...
Starting a Referral Marketing Program for Your Online Boutique
A referral program will help your online boutique convert loyal customers into brand ambassadors. With compelling word-of-mouth endorsements, you can easily snag more first-time customers and move them through your sales funnel. The question is, how do you create an eCommerce referral marketing program? In this article, we’ll cover the basics of starting a referral program. When yours is up and running, you'll be amazed at the impact it will have on your business. READ MORE: How to Start an Online Boutique [Full Guide] What Is an eCommerce Referral Marketing Program? An eCommerce referral marketing...