301 Redirect: What It Is, Why And How To Use It
If you’ve ever changed your mailing address from one location to another, you already know how important it is to redirect all the mail that goes out to your old address! It’s the same with website URL changes. Missing out on the traffic that goes to your old website URL could be disastrous for your brand and disappoint your customers. Imagine you’ve got an eCommerce store selling Christmas trees, and you’ve recently moved your website address to another URL. If all the traffic goes to the old website address and clients get...
Infographic: Why Visitors Leave Your Website
First impressions matter. If you want to know what kind of impression you’re making on your website visitors, there’s a metric to help you measure this. We’re talking about bounce rate, which reflects how many visitors leave your site after viewing only one page. Bounce rate is important for SEO optimization and traffic conversion. If your bounce rate is high, you will need to make some changes to your website. In this infographic, we cover the most common reasons visitors leave a website prematurely. Click here to read the detailed blog post...
Optimize Your Website for Voice Search
Businesses, websites, eCommerce stores, and basically anyone who wants their content, products, and services to be found online, should keep a close watch on the developments and trends in voice search. Voice search—which involves a person simply talking to a device instead of typing or clicking the mouse—is already changing the way people search for information. It is more convenient, accessible, and faster. Say you want to buy a Nintendo Switch. Usually, what you’d do is open your web browser or the Amazon app, type in ‘Nintendo Switch’, and click the Buy...
UTM Codes: Your Key to Useful Website Analytics
Where does most of your website traffic come from? Is it Twitter or Facebook? Does your weekly email bring in visitors, and if so, which links are getting clicked? Do your paid ads get your site more traffic than all your other marketing channels combined? Having answers to questions like that can help small business owners refine their marketing approach, maintaining focus on what’s working, and finding ways to improve marketing campaigns that aren't performing well. If actionable data about the source of your site traffic is what you need, UTM codes are...
How to Get a Google Featured Snippet for Your Website
This is a guest post by Jainine MacStupson Jainine MacStupson is a content creator for Fresh Essays. She is always on the lookout for new content formats and striving to deliver the best texts possible. In her spare time, she likes running and hiking. Featured snippets have been around since 2014, and it seems like they are here to stay. This #0 Google search result that’s located between the ads and the #1 result is a paragraph, a list, or a table that answers the searcher’s question accurately and concisely. So if you’re...
Infographic: 9 Important Website Metrics You Should Track
In order to get the most out of your website, you have to track the right metrics and make informed decisions. Don't just go with your gut feeling, make sure to turn to the numbers for proof and guidance of any website changes you intend to make. However, not all metrics were created equal. Some can only tell you the full picture when keeping other metrics in mind. In this infographic, we list nine of the most important website metrics you should track. Click here to read the detailed blog post. Click...