How to Write an Effective ‘About Us’ Page: A 9 Step Plan
So you’ve decided that you want to create a website. Fantastic! One of the first things you’ll need to do is identify what you want on your new site and think about what the pages will look like. Sounds like a great place to start! Like any other website, yours will need a ‘Home’ page plus a couple of content pages that further establish what you do and why you’re so good at it. Additionally, your site won’t be complete without an ‘About Us’ page and a ‘Contact’ page. The ‘About...
Infographic: The Basics of Paid Search Advertising
Paid search advertising is a great way to attract new customers and increase brand awareness. In fact, someone who clicks on your paid search ad is 50% more likely to make the purchase, as opposed to someone who visits your website via organic search results. It does require a bit of knowledge to figure out how to do paid search advertising the right way, instead of just wasting money with no results. There are a lot of intricate combinations you can try, but if you are just starting on this journey,...
How to Select Colors for Your Business Website
Among business owners trying to choose their own website colors, there's a common thought: Ugh, I'm not a designer! I tried, but I created a psychedelic nightmare! Can't I just use the colors in my logo? As hard as the task may seem, selecting a website color scheme is important, and unless you have a design department, the job will be yours to tackle. What you need to know is, it isn't hard at all. If you pay close attention to your brand identity and your target audience, think about the psychological effects of color, consider...
The Basics of Paid Search Advertising
If you are struggling to generate leads or to drive sales for your business, you should consider doing pay-per-click (PPC) or paid search advertising. A survey by PPCHero states that 79% of brands say that PPC is a huge lead driver for their business. It’s no wonder then, that the same survey suggests that 96% of marketers spend their money on paid search advertising. The average American business earns $2 for every $1 they spend on Google AdWords, so it’s no surprise that paid search advertising, particularly on AdWords, is such...
Getting Free Traffic to Your Website
Generating website traffic at no cost is not only possible, it’s also sustainable, scalable, and therefore, sensible. There are numerous ways, strategies, and tactics to generate a healthy flow of regular traffic to your website, if you plant the right seeds online which eventually will grow into traffic sources. In this article, we will cover some of the most effective ways to generate website traffic for free. Participate In Social Discussion Forums Just like going to offline events to meet new people and build a network, it’s important to be...
Three Rules for Creating CTAs That Convert
Why do you build a website, write an email, or create a marketing campaign of any kind, really? It’s because you want to accomplish a certain goal. That goal can be anything. Maybe, you want to get an audience that’ll read your content or watch your videos. Maybe, you want customers that will buy your products or services. Or something else entirely. The point is this: When you create a website, or write an email, or do any kind of online marketing activity, you want people to respond to it in a specific...