7 Must Have Tech Tools for Running a Successful Business
It’s always a good time to investigate the must-have tech tools for running a successful business, whether you’re running a 20-year-old organization or just launching a startup. It would take a book to cover all of the tech options out there, but we managed to narrow it down to seven tools that will help you optimize, organize, communicate and generate revenue. We even included some finance and website building tools in there. 7 Must Have Tech Tools for Running a Successful Business 1. Google Analytics A website is no good if you’re...
How Inbound Marketing Can Help Your Small Business
Since 2006, inbound marketing has been the most effective marketing method for doing business online. Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time. The folks over at The Whole Brian Group, a Michigan-based digital marketing firm,...
The Unfortunate Truth About Domain Squatting
Domain squatting is the unfortunate result of anyone, at any time, being able to lay claim to any domain name of their choosing. Essentially, it’s when somebody purchases a domain with the intent of preventing others from purchasing it and/or profiting from the domain through the eventual reselling of it to desperate buyers. Domain squatting has become quite a nuisance to businesses of all sizes. There are over 100 million .COM domains already registered, making it very difficult for small businesses to obtain the domain that they want. Domain squatters are...
Meet Greg – Front-End Web Developer @ HostPapa
Welcome to our new Employee Showcase series. Every month, we'll introduce you to some of the many hard workers that show up every day and make HostPapa happen. From sales, to marketing, to development to customer service to IT, these are the people who are responsible for the well-oiled machine that you trust with your web hosting. Greg Wise - Front-End Developer and Designer It’s hard to imagine HostPapa without Greg. Sure, as one of our primary front-end web developers, he is responsible for much of the HostPapa online environment that you...
Top 10 Digital Branding & Marketing Trends for 2017
Digital branding and marketing can be tough for small business owners. But as we sprint headlong into 2017, there are some trends that small business owners should certainly be aware of. The probing minds at the Borenstein Group, a Top Washington DC Digital Marketing and Branding Agency, have done the homework for you and compiled it into this amazing infographic. Cognitive insights derived from advanced analytics will help marketers better understand and predict digital behavior and GPS-Based SEO will overtake keyword importance as mobile dominates search results. Content Marketing will...
8 Plugins to Optimize WordPress for Your Small Business
WordPress not only gives you the tools to build the perfect website for your business, but it’s also simple to manage and optimize even if you’re not a professional developer. Going into the new business year, these eight plugins will help you optimize your WordPress website for your small business. WordPress has gotten more and more intuitive over the years and has become a go to tool for small business owners and online professionals. Grab a WordPress theme, maybe watch a few videos on how to navigate the dashboard and consider...