DNS: What It Is and Why You Need It
It would be impossible to view a website on the internet without DNS. Just like it would be impossible to call your friend without having their number stored in your contact list. Well, the same goes for the internet! Wait, what?! As human beings, we find it much easier to remember names over numbers. When you want to call your friend, you’d normally think of their name, search for it in your contact list, and voilá! Unless of course you’re some sort of mathematical genius and have a photographic memory… The DNS, or Domain...
7 tips to get more leads from your website
This is a guest post by Alisha Shibli Alisha is a Senior Content Marketing & Communication Specialist at Radix, the registry behind some of the most successful new domain extensions, including .STORE and .TECH. You can connect with her on LinkedIn and Twitter. Having a website that isn’t optimized to generate leads is a recipe for business disaster. Generating leads is far from being as simple as a “click here” button through which users come to the homepage of your website. Getting new leads requires a strategic approach. The journey usually starts when...
How to Decide Between PPC and SEO
This is a guest post byZac Harris is the Director of SEO at SpyFu. He is passionate about scaling companies and testing all things SEO. From the perspective of marketers, it's not easy to choose between PPC and SEO. It's quite challenging because each option has unique benefits. PPC promises you instant results, whereas SEO gives you long-term, sustainable results. PPC and SEO each have their pros and cons. Keep reading to understand which is the best option for you. Paid Ads Pros PPC strategies, when implemented correctly, help you increase the visibility of your...
Infographic: Cybersecurity for Small Businesses
Small businesses often ignore security precautions. Sometimes it's due to a lack of resources, other times it's because they think hackers won't care. On the contrary, 58% of all malware attacks are targeted at small businesses, because hackers know there is no proper security in place. Just like you would lock up your office space or your home, even though nobody was coming to rob you, you should think about your website the same way. So that when someone does come to get you, they won't be able to do it....
The HostPapa Family Is Growing
HostPapa has acquired two web hosting brands: Lunarpages and PacificHost. We would like to give a warm welcome to all of the new members of the HostPapa family! HostPapa shares the same goals with Lunarpages and PacificHost brands. These goals include providing affordable web hosting services and online solutions to small businesses. This acquisition will allow HostPapa to maximize the potential of the services provided by these brands to the benefit of its new customers. Once migrated to HostPapa, the former Lunarpages and PacificHost customers will be able to enjoy upgraded infrastructure,...
The Elements of a Great Business Email
When writing effective business emails, it’s all about great copywriting techniques. While many of us find it hard to tap into our creative side and produce a compelling text, business owners have a huge advantage: they know their subject matter inside out and can implement this easily in their email to make a big difference. With an in-depth knowledge of your product or service combined with a close connection to your audience, you can write a business email that's focused on your marketing goals and ensure that it hits the mark every...