Three Rules for Creating CTAs That Convert
Why do you build a website, write an email, or create a marketing campaign of any kind, really? It’s because you want to accomplish a certain goal. That goal can be anything. Maybe, you want to get an audience that’ll read your content or watch your videos. Maybe, you want customers that will buy your products or services. Or something else entirely. The point is this: When you create a website, or write an email, or do any kind of online marketing activity, you want people to respond to it in a specific...
Infographic: 7 Tips to Create a Password Policy
Being extremely cautious with your passwords is no longer something you can afford to overlook, especially when it comes to your business. More and more companies fall prey to countless data breaches. Having a solid password policy is one of the ways to protect your company. This kind of policy introduces a set of rules to your employees that ensure the digital safety of your business. In this infographic, we outlined the steps you have to take and matters you need to consider. For more information, read the full blog post...
Tips on How to Make Your Website Faster
Users value speed when looking at your website. These days, nobody has the time to wait for media such as pictures and video to load. This means that if your website is not performing as well as your competitors’, then you could be losing customers and valuable traffic. Google also favors speedy websites. If you are dealing with speed issues, then you are probably also dealing with popularity issues in the search results as well, which will only lead to even less traffic over time. Why Does Website Speed Matter? You might...
10 Common Web Design Mistakes to Avoid
Most of your competitors have websites that not only look great, but are also loaded with amazing features and outstanding functionality too. There are good reasons for the effort that they put into these websites, the main one being that it attracts visitors. If your website isn’t quite as well built or thought out, then you might have noticed that the traffic has never really met your expectations, or perhaps you’ve noticed that the visitor count has been in decline for a while. In either case, you could have fallen...
Website Design For eCommerce: Best Practices
Website design can make or break the customer experience. 38% of people would stop using a website if it’s layout or design is unattractive. And over 48% of people reported website design as the most important factor in determining the credibility of a business. Since design is one of the core ingredients for making your eCommerce website a success, we gathered some of the best practices to follow. As Alina Wheeler, a top design and branding expert, said “Design is intelligence made visible.” So let’s help you do just that! Why...
Website Animation and Why You Need It
You can spend a lot of time to make your website look beautiful. You can design the most dazzling layout, add the most beautiful pictures you can find, put in elegant typography - and do more to make your site look great. Your website can look beautiful. But how do you make it feel beautiful as well? By using animations. Animations are what makes your website come alive. If done properly, they can turn using your website into a delightful, magical experience. But, there is a right way to use...