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Welcome To The HostPapa Blog!

Here you’ll find all sorts of super useful information for making the most out of your web hosting experience
as well as countless tips and tricks for small business owners, freelancers, digital professionals and online entrepreneurs.

How to Drive Traffic to Your Online Store Using Social Media
1 Nov

How to Drive Traffic to Your Online Store Using Social Media
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In the brick and mortar world, they call it foot traffic. It's a proven path to increased sales, and most of a retailer's marketing efforts are applied to maintaining consistently high traffic. The undeniable link between high traffic and high sales that exists in physical stores applies to online businesses too. An eCommerce company that engages with customers using social media will get more traffic, and in turn, more sales. In this article, we'll go over seven factors that are critical in attracting more traffic to your online store through the use...

Header for the infographic about performing website security audit
30 Oct

Infographic: How to Perform a Security Audit on Your Website
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Ensuring the safety of your website is an ongoing process. It definitely helps to have a website security service that will perform monitoring 24/7. But every once in a while, you will need to check your website for any potential lapses in security by yourself. In this infographic, we go over the steps that need to be included in your website security audit. It's really not as complicated as it sounds, but it will give you peace of mind that both you and your website visitors won't fall prey to...

5 Strategies to Convert Your eCommerce Traffic
29 Oct

5 Strategies to Convert Your eCommerce Traffic
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The average conversion rate for an e-commerce website is 1%-3%. This means that for every 100 visitors, only a few people actually make a purchase. Yet, the number of online buyers is growing every year. This means the potential to sell more products is there. Online stores just need to improve their conversion rates.  In this article, we will share five effective strategies that will help your eCommerce website do exactly that.  Let’s get started. Improve Your Product Pages The most effective way to get people to buy more products is to make your product...

Fundamental Web Design Principles You Need to Know
25 Oct

Fundamental Web Design Principles You Need to Know
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Having an attractive and usable website is the goal of every website owner, and for people who run a small business, the look and feel of their website is of vital importance. It's where visitors create their first impressions—those brief seconds in which we accept or reject what we see on our screens. A site's design is also responsible for retaining each visitor's attention and guiding them through your content.  In this article, we’ll go over seven design principles that, if followed, will help you create a website that engages your...

How to Keep Your Website Secure
22 Oct

How to Keep Your Website Secure
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Is your website critical for the functioning of your business? Then protecting it against hackers should be one of your main priorities. Don’t believe it can happen to you?  Today’s hackers target businesses exactly like yours. That’s because today’s tools have made it easy for them to do so.  And that tool is data. In fact, Verizon’s 2019 Data Breach Investigation Report states that small businesses account for 43% of all data breach victims. You may wonder, what could happen if my website was hacked and my customers’ data was breached? Quite simply,...

Web Redesign Without Hurting SEO
18 Oct

How to Redesign Your Website Without Damaging SEO
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When exhaustive keyword research and perfect SEO-focused content have put your website on the first page of search results, it is definitely something to be proud of. It takes a lot to achieve this, and there are always significant challenges along the way. Holding on to your high ranking can be just as challenging. Some site owners will see their site go from the first page of results to the second or third page and have no clue as to why it has happened. It could be caused by ignoring the latest...