Heatmaps: What They Are and Why You Should Use Them
Do you know exactly which parts of your website are favored by your visitors? Wouldn’t it be great to know why your visitors click one call to action button on your website and not another? Or to know how much of your blog articles they read? That’s the power of heatmaps! In this article, we’ll explain what a heatmap is, how they work, and why you should use them. We’ll also give you some tools you can use to create heatmaps and start making great website designs and eCommerce decisions. Let’s get started...
Why Visitors Leave Your Website
In measuring website performance, there's a metric called bounce rate. It reflects how many visitors navigate away from the site after viewing only one page. Your site's bounce rate can be a very reliable indicator of whether your visitors' first impression is a good one or a bad one. If your bounce rate is high, you're going to need to make some changes to your site. This article will explain the most common reasons that visitors leave a website prematurely. Corresponding with each reason, we've also provided some actionable advice about how you...
9 Important Website Metrics You Should Track
Every website owner wants to maximize their site’s performance, but it’s not always obvious which performance factors best reflect how a site is doing. If this topic is of interest to you, you've either created a new website and want to start measuring its success, or you've already got a site and want to keep track of its performance. To do that, first, you need to understand what kind of metrics will best tell you how well your website is performing. In this article, we’ll explore nine useful website metrics. 1. Number of Visitors Before...
Infographic: Five Ways to Avoid Plugin Crashes on Your WordPress Website
If WordPress is your CMS of choice, then you are likely using plugins. For WordPress, simplicity is the absolute priority, while plugins allow you to add all the extra functionality you might need. However, sometimes things go sideways, and a bad plugin or a plugin left without updates can cause serious problems. In this infographic, we outline the five essential ways to make sure a plugin doesn't crash your website. Remember to keep track of your plugins and always do your due diligence before installing a new one. Click on the image...
How to Drive Traffic to Your Online Store Using Social Media
In the brick and mortar world, they call it foot traffic. It's a proven path to increased sales, and most of a retailer's marketing efforts are applied to maintaining consistently high traffic. The undeniable link between high traffic and high sales that exists in physical stores applies to online businesses too. An eCommerce company that engages with customers using social media will get more traffic, and in turn, more sales. In this article, we'll go over seven factors that are critical in attracting more traffic to your online store through the use...
Infographic: How to Perform a Security Audit on Your Website
Ensuring the safety of your website is an ongoing process. It definitely helps to have a website security service that will perform monitoring 24/7. But every once in a while, you will need to check your website for any potential lapses in security by yourself. In this infographic, we go over the steps that need to be included in your website security audit. It's really not as complicated as it sounds, but it will give you peace of mind that both you and your website visitors won't fall prey to...