4 Ways to Run a Successful Email Marketing Campaign
Email is arguably one of the most important marketing tools for any business. So why is it that many small and medium-sized businesses don’t give it the attention it needs to see a positive ROI? You may feel that you don’t have enough time or money to deal with emails but a few inexpensive strategies can help make email marketing a more positive experience. Take the following strategies into consideration to run a successful email marketing campaign for your business. 1. Format, style, and length Customers don’t want to be bombarded with...
5 Ways to Bring Your Small Business Online
Building an online presence from the ground up can be very intimidating for small businesses. Creating a Facebook page and Twitter account and calling it a day just doesn’t cut it in today’s competitive business world. Check out the following points on building an online presence for your own small business.
- Invest in a professional website.
A lot of small businesses have a website but many can be outdated and poorly designed. Your website is a reflection of your business. Therefore, it’s worth it to invest in making it up to date and easy to navigate. Don’t forget to make your website mobile accessible as well. The mobile market is growing with more people visiting websites on their phones and tablets instead of on a desktop or laptop. As a result, it’s important to keep in mind important mobile aspects when designing a client-friendly website. Check out Responsinator. This tool shows how your website looks on different phones and tablets so you know exactly what customers see when visiting your site.
WordPress Security Issues Result in Blocked Emails
As a result of the latest WordPress security vulnerabilities, some of HostPapa’s servers have been blacklisted for email delivery. Emails sent by some of our clients have been blocked. We strongly recommend that all clients upgrade their WordPress installs immediately to avoid any further issues with their emails. You can learn more about WordPress’ security upgrade here. You can update your WordPress install by going to your WordPress Dashboard. HostPapa is diligently dealing with the issues their clients are facing, and are working to resolve the issues as quickly as possible. We apologize...
5 Secrets of Dead Simple SEO
SEO experts spend months poring over SEO techniques. But there are plenty of small tweaks you can make in a fraction of the time. The DIY approach will never replace the expertise of a dedicated analyst, but it could start you off on the right path, making it easier for an SEO consultant to take over in the future. In fact, these simple tweaks are the foundation of most small business websites. Here are five easy optimization tips you may not have thought about yet. All of the advice is aimed at...
5 Tips for Making Your Ecommerce Site Customer Friendly
Launching and managing an ecommerce website can be overwhelming. With so many details to consider, it’s easy to overlook important aspects that are critical to the success of your site. Similar to a physical store, there are certain expectations that customers have when shopping online. If these needs are not met, your customers may not want to return to your site, or even worse, they could tell others about the poor experience they had. Here are 5 features to help keep your customers coming back for more. 1. Creating an appealing...
5 Tips for An Excellent Web Design
Ensuring that your website is well designed is essential. Think about it – websites are a visual medium. People enjoy looking at things that look nice, not sloppy and messy. The design of your website is just as important as the content you put on it. Consider the points below about web design to ensure your visitors don’t leave your site too quickly. 1. Style and Professional Design The key point to think about when choosing a style for your website is to determine what message you want to convey. The style...