How to Write Effective Meta Titles & Descriptions
If you’re considering doing SEO for your website, you’ll be thinking about the big stuff i.e. keyword research, backlinking and more. These things are important, but they aren’t the only factors worth paying attention to. Sometimes, small things can have a big impact on your website’s ranking and traffic as well. This is the case with your website’s meta title and meta descriptions. What is a Meta Title/Description? Most people are so worried about making sure their website looks great, they forget that it is hardly the first thing visitors see. A large portion...
8 Steps to Start a Website
Many bloggers and business owners have been where you are right now—in need of a website and not sure where to start. First of all, breathe in, breathe out, and relax! It's a lot easier to set up a website than you might think. This article will go over the process of creating a website in eight simple steps. We’ll start with some cautionary advice about proper planning, easing into the topics of hosting options, domain names, content management, and site design. We’ll then continue with a brief discussion on how to best...
Why You Need To Segment Your Website Visitors
The Association of National Advertisers (ANA) has named personalization the marketing word of the year. And they had quite a few reasons for doing so. According to the ANA, three of the reasons are: Personalization is what customers expect. Every current and prospective customer expects your brand to know them and to deliver what they want.Consumers are busy. Too busy to invest time in anything that's not relevant to them personally. It's all about relevancy, a.k.a. personalization. "Make it all about me."In today's world of "me, myself and I" personalization is how...
Infographic: Improve Your SEO with Better URL Structures
Having a great URL structure might seem pretty straightforward, but it is oftentimes neglected, even though it is one of the key ingredients to make your website easily accessible on the internet. URLs are a necessary part of a powerful SEO strategy, so make sure you define your site’s URLs in a consistent and logical way. Your website’s URL structure will have to be based on how your content is organized and include relevant keywords. In this infographic, you’ll get seven tips on how to best create a URL structure...
Content Marketing Tips For Small Businesses
Content marketing is one of the most cost-effective ways to drive traffic to your website. But, let’s be frank here. It isn’t as easy as it used to be in the 2000s—or even in the 2010s, for that matter. Today, getting your content across and read is more and more difficult due to the explosion of low-quality, generic content, and our decreasing attention span. But does this mean that content marketing is dead? Absolutely not. According to DemandMetrics, content marketing produces 3 times as many leads and costs 62% less than other traditional...
Infographic: How To Choose The Right Domain Name and Extension For Your Website
Choosing the right domain name and extension for your website can be quite a hassle, especially because you wouldn’t want to change it later and risk hurting your brand and search ranking. That’s why you’ll need to do your homework properly when thinking about your domain name and extension. But rest assured, we’ve got you covered! The infographic below shows you what you need to take into account in order to make the right choice for your brand. ...