Why Email Marketing is Still Relevant
Email marketing is the first online tool that marketers used to achieve their objectives. However, in a couple of decades, the field of online marketing has changed to quite an extent. Thanks to the tens of new techniques that are introduced every now and then, the tool that pioneered this field (i.e. email marketing) is now being questioned. These questions are being raised because of the extent to which email marketing can be ineffective. For example, the research conducted by Forrester forecasts that by 2014, email marketing spending will touch the...
5 Things to Consider When Building a Website
Not so long ago, designing and setting up a website was akin to performing surgery. It was tedious, technical, and solely the domain of experts. Ongoing website maintenance was practically a full-time job, fraught with frustration. There was no way every business or individual could manage a site. How times have changed! Websites are now a dime a dozen. Almost anyone can have a website for minimal investment. It’s exciting, but it also means competition is high! A successful website has seconds to catch the attention of visitors, deliver on promise,...
Tips and Tricks You can Use to Choose the Right Cloud Hosting Service
If you are planning to design and implement an online marketing campaign from scratch, there is one thing that you will have to do for sure – choose a web hosting service to be able to publish your website on the world wide web. There are various types of web hosting services available on the Internet, three of which are: Dedicated hosting services are chosen by large businesses because of features such as flexibility, security, and independence available to their users. Shared hosting services are used by relatively small businesses...