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Welcome To The HostPapa Blog!

Here you’ll find all sorts of super useful information for making the most out of your web hosting experience
as well as countless tips and tricks for small business owners, freelancers, digital professionals and online entrepreneurs.

How to Use Google Search Console to Improve Website Performance
10 Mar

How to Use Google Search Console to Improve Website Performance

Do you have a website or are in the process of creating one? If so, then you’ll surely want to keep track of how your website is performing and be able to adjust both content and structure to increase those conversion rates. Google Search Console is a tool you should take advantage of, as it helps you track and improve your website performance on Google Search. It does that by providing invaluable insights on the type of content you should be creating to grab the attention of your audience. And...

Infographic: How to Write Effective Meta Titles and Descriptions
6 Mar

Infographic: How to Write Effective Meta Titles and Descriptions

If you're looking into different ways to boost your SEO, bear in mind that the first thing people usually see when they run a Google search is your website's meta title and meta description. This means your visitors will see the link to your website among many others, which is why getting their attention from the first moment is make it or break it! An engaging meta title is the first hook and an appealing meta description might be just what you need to get that click that takes...

Duplicate Content and Its Impact on SEO
3 Mar

The Truth About Duplicate Content and Its Impact on SEO

It's not unusual for content to appear in multiple places on a website, on other websites, and social media. A well-crafted blog post, company story, or product description is sometimes so hard to create, that when you do come up with one, it's tempting to use it everywhere. Here's some good news: duplicate content is OK. It won't negatively impact your SEO. But there's a right approach to content duplication and one that could result in less value for your site visitors. In this article, we'll explain the impact that duplicate content can...

Why You Need To Segment Your Website Visitors
28 Feb

Infographic: Why You Need To Segment Your Website Visitors

With personalization being one of the hottest marketing trends you’ll need to make sure that your website visitors are getting the unique experience they’re looking for if you want those conversion rates to increase. Segmenting your audience is one of the best ways of doing that. It helps you provide more relevant content and products to your visitors—based on behavioral, demographic and psychographic traits—plus it can shed light on some amazing behavioral insights which could help you with your future strategy. Click here to check out the detailed blog...

What are parked domains and why you need one?
25 Feb

The Hidden Value of Parked Domains

A business typically has one website, and only one domain can be associated with that site. However, it's common for businesses to own multiple domains, with all but their primary domain being idle; those unused domains are parked, set aside and managed in a way that best suits the owner. There are numerous reasons that a domain owner might park a domain. Some involve protecting the owner's brand, some are about the timing of a website launch. In other scenarios, a parked domain can be put to work as a way...

Make your pop-ups user-friendly
21 Feb

Infographics: Make your pop-ups user-friendly

Although it might seem that nobody likes pop-ups, there are certain ways you can ensure they don’t end up scaring off your visitors and even support your conversion goals. In this infographic, we talk about how you can create pop-ups that actually convert. We go through two specific usage scenarios and we discuss how you can make your pop-up content compelling. Click here to read the detailed blog post. Click on the infographic to view the full image. ...