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Welcome To The HostPapa Blog!

Here you’ll find all sorts of super useful information for making the most out of your web hosting experience
as well as countless tips and tricks for small business owners, freelancers, digital professionals and online entrepreneurs.

18 Oct

Increase Sales Using Pinterest

Do you have zillions of followers on Pinterest but haven’t seen any increase in sales? You’re not the only one. Learn how to make the most out of social marketing—before everyone else figures it out too. The same age-range (25-44) known for their compulsive shopping habits, are the overwhelming majority on Pinterest. Businesses have been quick to hone in on this, using the simple pin-boards as a free marketing device. Still for many businesses, the idea has yet to pay off, with loads of followers and nonstop pins, there’s still little...

11 Oct

On the Subject of Subject Lines

  Subject lines can be curious things. They perhaps present no mystery if the email in question is from a relative or friend. There, the function of the little space large enough for seven or eight words is straightforward enough; a quick greeting before the email is opened, perhaps an exclamation mark or emoticon. Marketing is different. Next time you check your email, do a quick scan of the subject lines of marketing emails. Whatever the quality of the message itself, the function is less clear: clumsy, half-finished sentences; spelling and grammatical...

11 Sep

12 Social Media Blogs you MUST Read

Social Media has gone way past tweeting what you had for lunch, or poking your ex on Facebook. Now marketers all over the world have an integrated social media plan and every brand its own digital strategy. Blogging is now an essential part of an integrated social media strategy and there are a whole host of social media savvy blogs out there giving hints, tips, reviews as well as practical hands-on advice for those working in the industry or just with a passing interest in all things digital. We’ve come up...

31 Aug

5 Tips on Running a Fool Proof Email Marketing Campaign

Fearing that email will soon give in completely to social media platforms, videos, and other methods of passing information, email marketers are chomping at the bit to refresh, reinvent, or even reiterate their email strategies. Even with Facebook and LinkedIn having their own branded messaging systems, businesses can still enjoy using their corporate email or domain-based webmail services to directly market their brands or send out company messages to create a stir among colleagues. To fully wrap your mind around email marketing, imagine how you react to various print ads that...

27 Aug

Why Email Marketing is Still Relevant

Email marketing is the first online tool that marketers used to achieve their objectives. However, in a couple of decades, the field of online marketing has changed to quite an extent. Thanks to the tens of new techniques that are introduced every now and then, the tool that pioneered this field (i.e. email marketing) is now being questioned. These questions are being raised because of the extent to which email marketing can be ineffective. For example, the research conducted by Forrester forecasts that by 2014, email marketing spending will touch the...

27 Aug

5 Things to Consider When Building a Website

Not so long ago, designing and setting up a website was akin to performing surgery. It was tedious, technical, and solely the domain of experts. Ongoing website maintenance was practically a full-time job, fraught with frustration. There was no way every business or individual could manage a site. How times have changed! Websites are now a dime a dozen. Almost anyone can have a website for minimal investment. It’s exciting, but it also means competition is high! A successful website has seconds to catch the attention of visitors, deliver on promise,...


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