5 Ways To Reduce Your Website’s Bounce Rate
If your website has a high bounce rate, it means it’s not performing well. But what is a bounce rate? To understand this, let’s first look at what a bounce is. A bounce is a web session in which a user visits only one page on your site. A bounce rate, therefore, is the percentage of sessions in which your visitors viewed only a single page on your website. What Are the Consequences of a High Bounce Rate? A high bounce rate means people aren’t browsing your website. They’re just landing on a page and...
Infographic: Why Choose WordPress
A content management system (CMS) is a crucial part of having your website up and running. Through the CMS, you can create, manage, and share all of your website's content. Additionally, it also makes it easier for the search engines to index your website. Even if you are new to world of websites, you have probably heard about WordPress. It's because WordPress is the unbeatable market leader and the most popular content management system in the world. It didn't become that for no reason. In this infographic, we cover eight main reasons...
SEO for Beginners
With Search Engine Optimization (SEO), you can significantly boost the amount of traffic that comes to your website. Many startups and established businesses have successfully used SEO to get more customers without spending a dime on paid advertising. For example, consider one software developer and a blogger who saw their web traffic skyrocket following effective SEO initiatives. As a beginner in the marketing world, you might not have any idea what SEO is. After reading this article, you’ll know everything necessary to get started on the right foot. We’ll show you: What SEO...
7 Common Myths About Having a Website
It’s not unusual for people to get the wrong idea about having a website. There are many common myths surrounding website ownership, but it doesn’t have to be that way. In this myth-busting article, we’ll shoot down those misconceptions and empower you with real website wisdom, so you can learn to make your website work for you. Let the truth be revealed! Myth 1: Once Your Website Is Online, You’ll Automatically Attract Visitors Getting your website online is only half the work. Many business owners suffer from a misguided expectation that their website will...
WordPress for Beginners
In the beginning, setting up a WordPress website can seem like a monumental task. There’s so much to do, but where should you start? Don’t worry. In this article, we’ll answer that question for you. When you’re starting from scratch, there are three major stages that you’ll go through when creating a website with WordPress, as follows: Stage 1: Lay the foundation. First, you have to buy a domain, get a hosting package, and install the WordPress CMS onto your hosting server. Stage 2: Focus on site design and content. Next, you’ll get familiar...
Negative SEO: A Guide to Prevention and Recovery
Negative SEO involves someone sabotaging your search engine rankings to damage your business. Perpetrators want to reduce traffic to your website and steal your sales. It doesn't happen to everyone, but it’s something that every small business owner should be aware of. You can take comfort in the fact that negative SEO techniques are fairly easy to spot, and like with so many harmful things, early detection can really help mitigate the damage. After a detailed look at what negative SEO is all about, this article will explore six of the most...