Infographic: 9 Important Website Metrics You Should Track
In order to get the most out of your website, you have to track the right metrics and make informed decisions. Don't just go with your gut feeling, make sure to turn to the numbers for proof and guidance of any website changes you intend to make. However, not all metrics were created equal. Some can only tell you the full picture when keeping other metrics in mind. In this infographic, we list nine of the most important website metrics you should track. Click here to read the detailed blog post. Click...
Squeeze Page: A Marketer’s Guide with Tips & Examples
This is a guest post by Alisha Shibli. Alisha is a Senior Content Marketing & Communication Specialist at Radix, the registry behind some of the most successful new domain extensions, including .STORE and .TECH. You can connect with her on LinkedIn and Twitter. The definitive guide to understanding the benefits and purpose of a well-designed and powerful squeeze page to obtain useful user data. Marketers are forever on the lookout for innovative ways to capture user data to widen their customer base. After all, in the highly competitive and numbers-driven online business environment,...
Make Your Pop-Ups User-Friendly
Getting mad at web page pop-ups is something all of us have done at some point. Those pesky, in-your-face marketing pitches are universally disliked. Nevertheless, they can increase conversions if used properly. This article will explain how small business owners can use pop-ups to increase conversion while not putting off users. We'll start with an attempt to resolve a common point of confusion—how can something as generally disliked as pop-ups be useful in converting visitors into customers? The answer comes down to restricting pop-up usage to two specific scenarios and putting a...
Infographic: How to Migrate Your Website Without Any Downtime
Website migration can be a necessary but very stressful process. If you are migrating an active website that gets user traffic, how do you make sure it doesn't go down? Luckily, there are ways to do that! If you follow the process step by step, without rushing it, your website visitors might not even notice that anything changed. In this infographic, we go through the essential steps of the website migration process. You can read more about each one in the detailed blog post here. And don't forget, HostPapa will...
What Internet Cookies Are and How They Can Help Your Business
Internet cookies are used behind the scenes to enable many standard website features. What's more, the data gathered by cookies allows site owners to analyze how visitors interact with their site, then make changes that increase site performance and provide a better user experience. This article will explain exactly what internet cookies are and how they are commonly used, delving into some of the typical ways that cookies can help small businesses. While cookies are an integral component of normal website functionality, they often involve collecting users' personal information, so we'll wrap...
Hello Bar: An Alternative to Annoying Website Pop-ups
Many websites use pop-ups to display important messages and offers, but research shows that most users don’t like pop-ups. Thankfully, they aren’t the only way to communicate with your visitors. A more laid-back and less intrusive option you can use in place of pop-ups is hello bar, also known as sticky bar. If you feel pop-ups may ruin the experience of using your website but you still want a method of displaying offers, announcements, and CTAs, then a hello bar is an effective alternative you can try. Pros and Cons of Using a...