Is Pinterest marketing working for you? Here’s how to track your Pinterest marketing efforts
You've heard about Pinterest and wonder, “how will looking at pictures of food, kittens, and crafts help my business? It’s only for showing off poorly re-created pieces of art, right?” Wrong! Pinterest is about more than just foodies and wannabe artists posting images; Pinterest marketing has become a legitimate business tool. Remember how Twitter was viewed as a platform for useless jib jab, and people who want everyone to know what they ate for breakfast? Things change. Used the right way, Pinterest can be a valuable asset to any small...
7 ways running a marathon is like running a business
“It's not a sprint, it's a marathon” Sorry, but I roll my eyes when someone throws out that little cliche. I get the comparison -- presumably, the intention is to let me know that the task ahead is not going to be finished in an all-nighter or with a quick and clever solution – it's going to require careful planning, consistent effort and discipline, time and patience. But I just think: “Oh, man. A marathon. That hurts.” And then I cast my mind back to marathons I have run: the ups and downs...
10 Must-See Movies for Entrepreneurs
Movies can be a great way of escaping the grind of everyday life, but some movies can provide much more than that. They can inspire us, they can teach us a life lesson, or they can stir up something inside of us that we didn't even know was there. That’s why sometimes watching the right movie can motivate you to complete that big project; or remind you why you left the “comfort” of 9-5 in the first place. The HostPapa resident cinephiles have been hard at work, and compiled a list...
How to build an effective YouTube channel for your business
With the explosive growth of social media over the past decade, staying connected with your target audience has never been more important. Consumers expect to see businesses on social media platforms and if you’re not on them, you’re already trailing behind. YouTube hasn’t always been the go-to platform to boost your business, but times have changed. YouTube is the leading area where marketers plan to focus their social media energy. Nearly 70% of marketers plan to increase their YouTube marketing1 - are you one of them? Here’s how to start building your...
Top 3 Benefits of Country Code Top-Level Domains
In our last post, we talked about the 3 biggest top-level domains (TLDs) – .com, .net and .org – and how to choose the right one for you. But just because they’re the biggest and most popular TLDs available, it doesn’t mean you don’t have other options! Another Option – Country Code TLDs Country code TLDs, or ccTLDs, are domain extensions (better known as the letters that appear after your preferred domain name) that are specific to a particular area or country. Some examples include .co.uk (United Kingdom), .ca (Canada) and .com.au...
Which TLD is right for you?
So, you’ve decided to set up a website. You have thought about everything: your site’s theme, the type of visitors you want to target, and even the perfect domain name. You can’t wait to get your site up and running! But then you are presented with a list. It’s a list of top-level domains (or TLDs for short) that have different suffixes after the period that follows your preferred domain name. Some look familiar like .com, .net, and .org – which one should you choose? The Big 3 - .COM, .NET, .ORG .com...