How to Choose the Best Email Hosting Provider for Your Business
Picking the best email hosting provider is an important step in getting your small business off the ground. But how do you know which one is right with so many options and plans to choose from? Do you get one that just has webmail, or do you need desktop mail too? What about email service providers that have bells and whistles like marketing analytics and unique templates? To decide on the best email hosting service for your business, you need to start with an email strategy. Establish How Email Fits into...
Video: 9 Important Website Metrics You Should Track
Getting into the details of your website analytics can make a huge impact on your online strategy. You'll soon be able to make adjustments based on the nine metrics we present in this short video. The results will soon follow: increased traffic and more leads. Read the full blog post here. https://youtu.be/VMrrjlAyvYQ ...
How To Create Your Landing Page In WordPress For Free
A landing page is a useful tool to generate better conversions and capture leads more effectively if you need a proven way to enrich your marketing campaign. With this purpose-driven web page, when created and applied smartly, the chances for your business to succeed are much higher. As your landing page design aims to achieve a specific marketing purpose, you'll need to pick the right tool to create landing pages in WordPress. One great approach is to find a complete solution that follows tried-and-true building tactics and optimization techniques. To get the...
Email Marketing for Small Businesses
Business owners wanting the most bang for their marketing buck should consider email marketing. Email marketing is a way to communicate directly to customers. A successful email marketing campaign should have a goal, a carefully defined target audience, and a prominent call to action, or CTA—something that lets the recipient know what you want them to do. An email marketing campaign can take many forms, including promotional outreach, direct selling, and messages intended to establish or reinforce a relationship between your business and the customer. You can also send messages to offer customers...
How to Define Your Web Hosting Needs
Your small business' website is one of your most important "employees." It works all day, every day, to ensure it's engaging your prospects and converting them into customers. Understanding your current and future web hosting needs will help you to make the right decision for your business. Not only is it important to make sure your website has all the features you need, but you also have to keep in mind elements like bandwidth, server requirements, and security, not to mention the level of customer support and technical skills you...
Infographic: How to Create Landing Pages that Convert
Customized landing pages are key when it comes to converting visitors to sales and there are some elements which you should include if you're looking for success. Check out this infographic and, at the end of the day, by following a few best practices and A/B testing your landing pages, you’ll start seeing your LP drive more and more conversions! Looking for more details? Go to our full blog post here. Click on the infographic to view the full image. ...