Email Marketing for Small Businesses
Business owners wanting the most bang for their marketing buck should consider email marketing. Email marketing is a way to communicate directly to customers. A successful email marketing campaign should have a goal, a carefully defined target audience, and a prominent call to action, or CTA—something that lets the recipient know what you want them to do. An email marketing campaign can take many forms, including promotional outreach, direct selling, and messages intended to establish or reinforce a relationship between your business and the customer. You can also send messages to offer customers...
How to Define Your Web Hosting Needs
Your small business' website is one of your most important "employees." It works all day, every day, to ensure it's engaging your prospects and converting them into customers. Understanding your current and future web hosting needs will help you to make the right decision for your business. Not only is it important to make sure your website has all the features you need, but you also have to keep in mind elements like bandwidth, server requirements, and security, not to mention the level of customer support and technical skills you...
Infographic: How to Create Landing Pages that Convert
Customized landing pages are key when it comes to converting visitors to sales and there are some elements which you should include if you're looking for success. Check out this infographic and, at the end of the day, by following a few best practices and A/B testing your landing pages, you’ll start seeing your LP drive more and more conversions! Looking for more details? Go to our full blog post here. Click on the infographic to view the full image. ...
A Beginner’s Guide to YouTube for Small Business Owners
On average, Canadians are watching online videos for 84 minutes a day. And 54% of them are looking for more than "Gordon Ramsay's Video Critique of Spicy Wings"; they are watching their favourite brands to understand who they are and why they should buy from them. In fact, according to smartinsights.com, 73% of consumers said they'd been influenced by a brand's social media before buying. This means all small business owners should be joining the 87% of marketing professionals who are using YouTube to promote their brand. Being an especially visual channel,...
6 Ways to Market Your Reseller Hosting Business
Running a reseller hosting business is one of the most potentially lucrative "middle-man" roles an entrepreneur can play. What's more, it's not that difficult; the trickiest part comes after you've identified your niche, figured out your competitive advantage, and purchased the underlying service—to succeed, you must market your business. In this article, we'll go over six marketing channels that you should take advantage of when growing your reseller hosting business. As jumping in without a plan could be costly, we'll start with a brief discussion on establishing a marketing plan. Whether you're...
Video: How to Create Effective Meta Titles and Meta Descriptions
The first thing your visitor will see when google searching for your business niche will be the meta titles and descriptions of your pages. Check out this video for tips on how to get engaging metas as well as some recommendations regarding the message you're communicating.If you want more details, go to our full blog-post here. https://www.youtube.com/watch?v=RM5EPa4mgCk ...