Which TLD is right for you?
So, you’ve decided to set up a website. You have thought about everything: your site’s theme, the type of visitors you want to target, and even the perfect domain name. You can’t wait to get your site up and running! But then you are presented with a list. It’s a list of top-level domains (or TLDs for short) that have different suffixes after the period that follows your preferred domain name. Some look familiar like .com, .net, and .org – which one should you choose? The Big 3 - .COM, .NET, .ORG .com...
An Epic Showdown You Don’t Want to Miss – Email vs. Social Media
Last summer, we saw an epic showdown take place in an infographic we created that became quite popular online. On one side of the boxing ring was email marketing while on the other side was social media marketing. Many months later, the infographic’s popularity continues to grow. Email and social media marketing are the two most widely used marketing platforms for businesses today. So, it’s no surprise that many of you want to know which one deserves your marketing dollars. Both digital marketing platforms battled it out and threw some great punches!...
Top 3 Blog Titles to Maximize your SEO
Meta descriptions, meta tags, image alt text, keywords – the list of areas to optimize your blog posts for search engine results goes on and on. If you write blogs, I’m sure these terms are embedded in your brain and that you’re constantly daydreaming of the perfect combination of keywords to push your posts right to the top of search results. Focusing on all of these different areas is definitely necessary, but sometimes we tend to forget that the title of the blog is just as important. Sure, you might spend...
Ways to Create Exciting, Unique and Memorable Content for Your Small Business
When you hear the term content marketing, what do you think of? Possibly writing articles or posting blogs comes to mind, or maybe even designing a really cool infographic. You’re not wrong to think of these things. In fact, we always hear the same old argument about how we should be focusing on creating unique content like articles, blogs, and infographics to help build organic links and draw more customers to our business. But what if you’re a small business with a limited budget? Is spending time and money on writing...
Using Social Media & Powerful Online Tools to Build Brand Loyalty
Remember life before the Internet? What about life before social media? It’s scary to think that these tools are not that old. It makes you wonder...
Domain Migration: How to do it in an SEO-efficient way
Domain migrations can be challenging. No matter how fast the transfer speed is, there will likely be some downtime during the process. There is also the SEO aspect that needs to be taken into consideration. Since there are many tasks that are performed during a domain transfer, SEO can be affected, making it hard for search engines to crawl and index your site. This can lead to a loss in rankings and organic traffic. No matter how big or small your site is, migration is a process that needs to be...