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Welcome To The HostPapa Blog!

Here you’ll find all sorts of super useful information for making the most out of your web hosting experience
as well as countless tips and tricks for small business owners, freelancers, digital professionals and online entrepreneurs.

27 Aug

What do your brand colours say about your business?

There’s a reason why brands choose the colours they do, because it really does come down to look. A lot of research goes into the psychology of colours, and sometimes there’s a distinct advantage to using one colour instead of another. In our infographic, we’ll show you how specific colours are perceived and how you can choose the best colour to suit your business. Choosing your brand colours is one of the most important decisions you’ll have when it comes to branding your business. What colours do you think will work...

22 Aug

Is Pinterest marketing working for you? Here’s how to track your Pinterest marketing efforts

You've heard about Pinterest and wonder, “how will looking at pictures of food, kittens, and crafts help my business? It’s only for showing off poorly re-created pieces of art, right?” Wrong! Pinterest is about more than just foodies and wannabe artists posting images; Pinterest marketing has become a legitimate business tool. Remember how Twitter was viewed as a platform for useless jib jab, and people who want everyone to know what they ate for breakfast? Things change. Used the right way, Pinterest can be a valuable asset to any small...

19 Aug

7 ways running a marathon is like running a business

“It's not a sprint, it's a marathon” Sorry, but I roll my eyes when someone throws out that little cliche. I get the comparison -- presumably, the intention is to let me know that the task ahead is not going to be finished in an all-nighter or with a quick and clever solution – it's going to require careful planning, consistent effort and discipline, time and patience. But I just think: “Oh, man. A marathon. That hurts.” And then I cast my mind back to marathons I have run: the ups and downs...

14 Aug

10 Must-See Movies for Entrepreneurs

Movies can be a great way of escaping the grind of everyday life, but some movies can provide much more than that. They can inspire us, they can teach us a life lesson, or they can stir up something inside of us that we didn't even know was there. That’s why sometimes watching the right movie can motivate you to complete that big project; or remind you why you left the “comfort” of 9-5 in the first place. The HostPapa resident cinephiles have been hard at work, and compiled a list...

12 Aug

How to build an effective YouTube channel for your business

With the explosive growth of social media over the past decade, staying connected with your target audience has never been more important. Consumers expect to see businesses on social media platforms and if you’re not on them, you’re already trailing behind. YouTube hasn’t always been the go-to platform to boost your business, but times have changed. YouTube is the leading area where marketers plan to focus their social media energy. Nearly 70% of marketers plan to increase their YouTube marketing1 - are you one of them? Here’s how to start building your...

10 Jun

Top 3 Benefits of Country Code Top-Level Domains

In our last post, we talked about the 3 biggest top-level domains (TLDs) – .com, .net and .org – and how to choose the right one for you. But just because they’re the biggest and most popular TLDs available, it doesn’t mean you don’t have other options! Another Option – Country Code TLDs Country code TLDs, or ccTLDs, are domain extensions (better known as the letters that appear after your preferred domain name) that are specific to a particular area or country. Some examples include .co.uk (United Kingdom), .ca (Canada) and .com.au...


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