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Welcome To The HostPapa Blog!

Here you’ll find all sorts of super useful information for making the most out of your web hosting experience
as well as countless tips and tricks for small business owners, freelancers, digital professionals and online entrepreneurs.

12 Feb

Your Guide to Social Media for Small Businesses

If you talk to anyone about marketing and communication in small business today, one of the first questions you will probably hear is “Are you on social media?” or “Are you on Facebook/Twitter/LinkedIn?” Social media is huge. If you are not taking advantage of the many benefits these sites can bring your business, you are missing the opportunity to connect with your customers, market your product to a worldwide audience and be a part of something much bigger than you or your business. While there is plenty of high-level information...

5 Feb

How to Learn From What Your Competitors Are Doing

Most basketball fans don’t remember the Michael Jordan of the 1980’s. They remember the MJ that won 6 NBA titles in the 1990’s. In the 1980’s, Jordan wasn’t an NBA champion. He was the game’s most talented player, but he couldn’t quite get the Chicago Bulls over the hump until 1991. The difference between the MJ of the 1980’s and the MJ of the 1990’s is he figured out get the most out of his teammates. How did he learn this skill? By mimicking past NBA champions such as Magic Johnson,...

27 Jan

Host With the Most — Have You Outgrown a Shared Server?

According to data from the Internet Corporation for Assigned Names and Numbers (ICANN),  almost 400 new generic top-level domains (gTLDs) have been introduced to the Internet at large over the last two years. This is just the tip of the iceberg; ICANN still has over 1200 applications proceeding through gTLD evaluation. The creation of these new domains, such as .care, .digital and .wiki, comes in anticipation of a global IP traffic explosion — industry leader Cisco predicts that by 2016, the volume of traffic will exceed 1000 exabytes (1 zettabyte)...

10 Dec

10 Website Addons That Will Help Grow Your Mailing List

Growing a mailing list is extremely important for growing a business. The more email addresses you have, the larger your potential customer base will be. Email marketing can be a powerful marketing strategy, but without a large mailing list, it won’t be effective, no matter how great your email is. Why? It’s all about your conversion rate - email recipients turned into buyers - which will almost always be far less than 50%. Most of the time it’s less than 10% and sometimes, marketers are even happy to receive a...

27 Nov

12 Tips – How to Write an Effective Business Plan for your Small Business

Starting a new small business is exciting and every business owner has high hopes for a new, successful business. The first step to starting a new business is brainstorming ideas. Once you’ve decided on your idea, the next step is to create a business plan - this is a very important step. Every successful business started with an effective business plan. Not sure how to start? Don’t worry! We’re here to show you how with our 12 tips on how to write an effective business plan for your small business. 1....

20 Nov

Building Blocks of a Successful Start-Up Business

Building a successful business takes time, money and the right branding strategy. Even if you have a great idea, if you don’t properly brand your business and its products/services, sales won’t come rolling in. But if you follow these start-up business building blocks, you’ll be on the right path towards creating a great brand identity, which will ultimately lead to building a successful business. Eliminate potential for customers being confused  What do you have to sell? What is the value in purchasing what you have to sell? How can consumers purchase these...


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