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Welcome To The HostPapa Blog!

Here you’ll find all sorts of super useful information for making the most out of your web hosting experience
as well as countless tips and tricks for small business owners, freelancers, digital professionals and online entrepreneurs.

How to write effective product and service descriptions
4 Apr

Infographic: Effective Product & Service Descriptions
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When it comes to the online world, the only way you can present your products and services in the most favorable light is through the descriptions that you write. They are your digital version of a sales rep. These descriptions tell the customer everything they need to know. If the person doesn't find the information they are looking for, a sale might not happen. Which is why writing effective product and service descriptions is so important. In this infographic, we go through the important matters you need to consider when creating...

5 Questions to Ask Before Buying a Domain Name
2 Apr

5 Questions to Ask Before Buying a Domain Name
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This is a guest post by Alisha Shibli. Alisha is a Content Marketing Specialist at Radix, the registry behind some of the most successful new domain extensions, including .STORE and .TECH. You can connect with her on LinkedIn.   How much thought and research would you put into investing in a home? Buying a domain name is like investing in a home...

29 Mar

How to Increase Your Newsletter Subscriptions
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Getting people to subscribe to your blog or newsletter is no easy task, in fact, it’s one of the hardest things a site owner has to do. Most people don’t trust newsletters, seeing them as spam, but that’s because most newsletters offer subscribers very little value. Today, we’ll show you how to create valuable blog posts and newsletters that will have your users eagerly anticipating your next installment. This should help you to get a much healthier subscription base for your blog or newsletter, which will lead to increased traffic to...

How to Create a Sense of Urgency on Your Website to Grow Sales
26 Mar

How to Create a Sense of Urgency on Your Website to Grow Sales
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This is a guest post by Anastasia Sviridenko   Anastasia Sviridenko is a content marketing specialist at TextMagic. When she's not working, you can find her sipping on cocoa in the nearest coffee place, or reading a book at home.   Creating a sense of urgency is an intricate part of online sales. A beautifully photographed and well-worded product listing or even simple consumer need isn’t enough. Even if customers look at a product on your website and decide they need it, they may figure there’s no rush, and put off the purchase until...

Two Great WordPress Themes: Newspaper and Newsmag
22 Mar

Two Great WordPress Themes: Newspaper and Newsmag
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Finding the perfect theme for your WordPress website can be difficult. You have to choose a theme that: looks beautiful, doesn’t have bugs, is completely secure, and gets frequent updates. Finding a theme that ticks all four of those boxes isn’t easy. But, today’s your lucky day, because we’ve found two high-quality WordPress themes that have all those bases covered and more. One is called Newspaper, and the other is Newsmag. Both themes are made by a company called tagDiv. In this article, we’ll review these themes and show you why...

The 2019 Guide to Facebook Ads
19 Mar

The 2019 Guide to Facebook Ads
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For small business owners, advertising can seem like an uphill climb. First, people won't just hear about your business by accident—you make that happen. Then, you have to present your products or services in a way that triggers purchases. That sounds easier than it is. Finally, you'll need to figure out how to retain customers and prompt future purchases—another tough task. All those steps can be achieved through advertising, but, when faced with creating three ad campaigns with three very different goals, you may feel a little bit overwhelmed. That's where Facebook advertising can...