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WordPress: 8 Things to Do After Clicking the Publish Button


So you just published a new blog post on your WordPress site. You’ve written all you can about a specific topic, inserted your keywords, designed your featured image, and adjusted every detail to make it look perfect. Writing a blog post isn’t easy, especially if you do it independently. 

It’s not just finding the right words for a subject but knowing every other step you need to take to make that article accessible to a broader audience, bringing more readers to your WordPress blog and making it successful.

You need to do that extra step after you post so you can build a gap among the over 600 million blogs out there. Things like internal linking, sharing to social media and resharing are one of the top solutions, but keep reading to learn them all. In this HostPapa blog, we explore eight things you can do to improve your WordPress article’s reach!

  1. Re-Read Your Content
  2. Email Your Subscribers
  3. Post on Social Media
  4. Monitor Your Analytics
  5. Share Your Content Again
  6. Link to an Older Post
  7. Repurpose Content

1. Re-Read and Edit Your Blog Post

Typos and other grammatical errors can ruin your content and impact the readers’ opinions about your blogs. Consider checking your content right after you post (this is blogging 101) to improve your image to new readers significantly.

Look at your blog post before publishing to spot any mistakes or issues with the formatting. Also, consider using the save draft button in the WordPress editor.

This is also called an unpublished draft, and it’s an easy tactic to use if you own a high-traffic WordPress website and don’t want to publish something by mistake. To preview your new post before publishing, click the Preview button next to the Publish button.

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2. Email Your Subscribers

Your readers aren’t constantly checking your blog for new content, so you’ll have to let them know when you post new articles. This is when an email blast comes in handy. Spread the word, but be careful not to spam, as this can get you blocklisted, and nobody will see your work. 

If you’re unsure of the rules, you can read about Canada’s anti-spamming laws.

For more information on growing your email subscribers, you can check our 10 effective tips to increase your email subscriptions.

3. Post on Social Media

There are currently 4.70 billion social media users worldwide and plenty of social media platforms for people to create an account. This means a lot of opportunities for you to reach new audiences by posting on social media.

Your blog content is definitely something to post about on social media. Once you publish an article, you should have different social media posts ready and equipped with different hashtags and keywords.

Some notable social media platforms are:

  • Facebook
  • Instagram
  • Pinterest
  • Twitter
  • LinkedIn

So make sure you capitalize on each one of them by sharing your posts there while using different text and reordering/changing your hashtags.

You can look at these HostPapa articles on Facebook, Twitter, and our social media guide for small businesses to learn more about marketing online.

4. Monitor Your Analytics

Looking at your content’s analytics with tools like Google Analytics, Open Web Analytics, Clicky, or Bing Webmaster tools can help you see what is working and what is having no effect in grabbing readers’ attention.

Analytics isn’t just numbers and graphs. Powerful tools like heatmaps can visually represent what users are most interested in when reading your articles. A captivating featured image, well-written text and some interesting data to go along with your text are some examples that can boost your users’ active time on your website.

Look at the keywords that have generated interest and those that have hindered your content. Check which topics generate more views and create more content based on that information. Finally, try and improve your posts’ SEO with a plugin like Yoast SEO to see how you can improve the readability of your articles and overall search ranking.

Also, remember that a well-designed WordPress page is quintessential for SEO success

You can learn more about using Google Alerts for your content on our other HostPapa blog. 

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5. Share Your Published Post Again

Once is never enough when sharing your content. As mentioned above, there are millions of people on social media alone, and most of them won’t see your new post the first time you share it on social media. Hence the importance of resharing it after some time.

Now, there’s no need to share the same thing every day and become spammy. Create a calendar to decide when to share each of your blogs. Also, go through your posts’ analytics, change certain aspects to improve your SEO and then share it again. The more you share, the more people will see your content.

You can also maximize the platform’s potential by sharing the content as a story or in a group where people relevant to your industry can get informed.

6. Link to an Older Post

After writing your copy and editing it, as we suggested earlier, find keywords and topics you used on an old article and link to them in your latest one. This process is known as internal linking, and it’s one of the tricks you can do to optimize your website content for SEO – to strengthen your search engine performance.

You can search for these keywords using search engines or your WordPress dashboard. For instance, on Google, type “site: youdomain.com” followed by your keywords and Google will search only on your website’s crawled URLs.

To search for old content from WordPress, go to your Posts and use the search form on the top left of your page.

Internal linking also improves the website’s link structure – it establishes authority online, also known as page rank in SEO terms.

7. Repurpose Existing Posts

No matter how unique and engaging your content is, there’s a good chance it’ll get lost after some time. This is when repurposing an existing post comes in handy. You shouldn’t just repost your content but offer readers your content in a new way.

To do this, edit a blog post into an infographic, an article into an informative video, or take the information from your article and dive deeper into the topic, expanding it into an entire series. 

Editing gives you another angle at your piece while it’s an extra entertaining form of expression your readers will surely enjoy.

Publishing your work is only the beginning of its journey. You must ensure that people can find your article online once you publish it. Do your research beforehand and see how you can help your blog be found online. You can start by picking a domain name that works for your content, and if you have any issues, contact our support team at any time.

8. Improve Existing Posts

One way to improve your website’s search engine ranking is to update your blog posts with the latest keywords. This can help you reach new customers and convert them into leads or sales or boost your website traffic.

To do this, you’ll need to research the latest keywords relevant to your industry. First, revisit an already published blog post and check what keywords you could add.

You can use tools like Google AdWords or the Google Keyword Planner to find out what people are searching for. Tools like Semrush can help you achieve just that with more precision, but they’re not free.

Once you have a list of updated keywords, you can start updating your blog posts with them. This involves adding them in the title, body, and metadata, which are your title tag and meta descriptions.

Be sure to use them naturally, and don’t overdo it because you’ll lose credibility. You want your blog posts to have writing that flows easily from one sentence to another and from one paragraph to the next.

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Conclusion

All these excellent tips in this article might feel natural for some people and unneeded for others. After you click on that Publish button on your WordPress site, there’s a whole list of things to make that new post successful. 

Simple yet effective strategies are always available and produce outstanding results if you’re willing to incorporate them into your publishing routine. Sharing your content on many boards and social media or internal linking gives your website more authority and reduces your bounce rate.

If you’re using WordPress, this CMS has integrated tools to make the whole process as effortless as possible, keeping you focused on the things that matter most. Select the word or phrase you want in your published post and click the link button. Use the search bar and find relevant posts with that keyword.

For more business tips and tricks, head to our HostPapa blog, and bring your business up online with our outstanding web hosting plans.

Ryan is a self-described geek. He's an avid gamer, a fan of science-fiction literature and an aspiring author and journalist. At HostPapa, he focuses on creating content to help small business owners make the most of their entrepreneurship experience.

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