So you just published an article on your WordPress blog and believe your work is done – you couldn’t be further from the truth. In fact, your work has just begun: there are 346 million blog readers waiting to hear from you.
Here are 5 things you can do to improve your WordPress articles’ reach:
Email your subscribers
Your readers aren’t always checking your blog for new content, so you’ll have to let them know when new articles are posted. This is when an email blast comes in handy. Spread the word, but be careful not to spam as this can get you blacklisted and then nobody would see your work. You can read about Canada’s anti-spamming laws here if you are unsure on all of the rules.
For more information on growing your email subscribers, you can check out this HostPapa article.
Post on social media
There are currently 2.46 billion social media users worldwide and plenty of social media platforms for people to create an account on. This means plenty of opportunities for you to reach new audiences posting on social media.
Your blog content is definitely something to post about on social media. Once you publish an article, you should have different social media posts ready and equipped with different tags and keywords.
Check your analytics
Take a look at what keywords have been generating interest and which ones have been hindering your content. Check which topics are generating more views and create more content based on that information. Finally, try and improve your posts’ SEO with a plugin like Yoast SEO to see how you can improve the readability of your articles and overall search ranking.
See this HostPapa article on how you can use Google Alerts for your content.
Reshare your content
Once is never enough when it comes to sharing your content. As mentioned above, there are millions of people on social media alone and most of them won’t see your content from the first time you post it on social media. Hence the importance to reshare it.
Now, no need to share the same thing every day and become spammy in the process. Come up with a calendar to decide when you want to post what content. Also, go through your posts’ analytics, change certain aspects to improve your SEO and then share it again. The more you share, the more people will see your content.
No matter how amazing your content is, after a certain time, there’s a good chance that it’ll die off and be forgotten. This is when repurposing comes in handy. It’s important that you don’t just repost your content, but that you offer readers your content in a new way. To do this, change a blog post into an infographic, an article into an informative video, or take the information from your article and dive deeper into the topic, expanding it into an entire series.
Publishing your work is only the beginning of its journey. You need to make sure that, once your article is posted, people can actually find it online. Do your research and see how you can help your blog be found online. For more business tips and tricks, make sure you check out the rest of the HostPapa blog.