So you just published a new article on your WordPress blog. You’ve written all you can about a specific topic, inserted your keywords, designed your featured image, and adjusted every detail to make it look perfect. Writing a blog post isn’t easy, especially if you’re doing it independently.
It’s not just finding the right words for a subject but knowing every other step you need to take to make that article accessible to a broader audience, bringing more readers to your blog and making it successful.
You need to do that extra step after you post so you can build a gap among the over 600 million blogs out there. Things like internal linking, sharing to social media and resharing are one of the top solutions, but keep reading to explore them all.
On this HostPapa blog, we explore seven things you can do to improve your WordPress article’s reach!
- Re-Read Your Content
- Email Your Subscribers
- Post on Social Media
- Monitor Your Analytics
- Share Your Content Again
- Link to an Older Post
- Repurpose Content
Re-Read Your Content
Typos, and other grammatical errors can ruin your content and impact the readers’ opinion about your blog quality. Consider checking your content right after you post (this is blogging 101) to improve your image to new readers significantly.
Email Your Subscribers
Your readers aren’t constantly checking your blog for new content, so you’ll have to let them know when you post new articles. This is when an email blast comes in handy. Spread the word, but be careful not to spam as this can get you blocklisted, and then nobody will see your work.
If you’re unsure of the rules, you can read about Canada’s anti-spamming laws.
For more information on growing your email subscribers, you can check our 10 effective tips to increase your email subscriptions.
Post on Social Media
There are currently 4.62 billion social media users worldwide, and plenty of social media platforms for people to create an account. This means plenty of opportunities for you to reach new audiences by posting on social media.
Your blog content is definitely something to post about on social media. Once you publish an article, you should have different social media posts ready and equipped with different hashtags and keywords.
Some notable social media platforms are:
So make sure you capitalize on each one of them by sharing your posts there while using different text and reordering/changing your hashtags.
Monitor Your Analytics
Looking at your content’s analytics with tools like Google Analytics, Open Web Analytics, Clicky, or Bing Webmaster tools can help you see what is working and what is having no effect in grabbing readers’ attention.
Analytics isn’t just numbers and graphs. Powerful tools like heatmaps can visually represent what users are most interested in when reading your articles. A captivating featured image, a well-written text and some interesting data to go along with your text are some examples that can boost your users’ active time on your website.
Look at the keywords that have generated interest and those that have hindered your content. Check which topics generate more views and create more content based on that information. Finally, try and improve your posts’ SEO with a plugin like Yoast SEO to see how you can improve the readability of your articles and overall search ranking.
You can learn more about using Google Alerts for your content on our other HostPapa blog.
Share Your Content Again
Once is never enough when sharing your content. As mentioned above, there are millions of people on social media alone, and most of them won’t see your content from the first time you post it on social media. Hence the importance of resharing it after some time.
Now, there’s no need to share the same thing every day and become spammy. Create a calendar to decide when you want to post what content. Also, go through your posts’ analytics, change certain aspects to improve your SEO and then share it again. The more you share, the more people will see your content.
You can also maximize the platform’s potential by sharing the content as a story or in a group, where people relevant to your industry can get informed.
Link to an Older Post
After writing your copy and re-reading it, as we suggested earlier, find keywords and topics you used on older posts and link to them in your latest one. This process is known as internal linking, and it’s one of the tricks you can do to optimize your website content for SEO – to strengthen your search engine performance.
Internal linking also improves the website’s link structure – it establishes authority in the online world, also known as page rank in SEO terms.
No matter how amazing your content is, there’s a good chance it’ll get lost after enough time passes. This is when repurposing content comes in handy. You mustn’t just repost your content but offer readers your content in a new way. To do this, change a blog post into an infographic, an article into an informative video, or take the information from your article and dive deeper into the topic, expanding it into an entire series.
Publishing your work is only the beginning of its journey. You must ensure that people can find your article online once you publish it. Do your research and see how you can help your blog be found online. You can start by picking a domain name that works for your content, and if you have any issues, contact our support team at any time.
All these excellent tips in this article might feel natural for some people and unneeded for others. After you click on that Publish button in WordPress, there’s a whole new list of things you can do to increase your chances of the post being successful.
Simple yet effective strategies are always available and produce outstanding results if you’re willing to incorporate them into your publishing routine. Sharing your content on many boards and social media or internal linking gives your website more authority and reduces your bounce rate. If you’re using WordPress, this CMS has integrated tools to make the whole process as effortless as possible, keeping you focused on the things that matter most.