Meta descriptions, meta tags, image alt text, keywords – the list of areas to optimize your blog posts for search engine results goes on and on. If you write blogs, I’m sure these terms are embedded in your brain and that you’re constantly daydreaming of the perfect combination of keywords to push your posts right to the top of search results. Focusing on all of these different areas is definitely necessary, but sometimes we tend to forget that the title of the blog is just as important.
Sure, you might spend some time thinking of a catchy and memorable title that you think readers will like, but what if I told you there’s a better way to optimize your blog headlines for search engine optimization (SEO)? The best way to optimize for search engines is to create blog titles that reflect the way people search.
Think about it – when readers are searching about a particular topic online, they’re not writing keywords that summarize that topic. Instead, they write the way they think. This may be in the form of a question, like “Where can I find the best bagels in New York” or a top 10 list, such as “Top 10 attractions to see in Las Vegas”. How many times have you typed a question in to Google to find an answer? We’ve all done it! And that’s how your readers are searching too.
Of course, everyone’s search habits are different, but there seems to be certain search patterns that a lot of us use. We’ve put a list of these common phrases below for you to try on your next post to maximize your SEO.
- The mighty top list
Who doesn’t like a great top list? We even chose to write the title of this week’s post using this technique. Whether it’s a top 10, top 5, top 3 (or whatever number you want), these types of posts are easy to read and offer valuable information. Keep in mind to write on a unique topic in your industry. If you write about what everyone else in your industry is writing about, then you’ll be pushed down in the search engine results – the complete opposite of what you should be striving to do.
- Asking questions
Like we mentioned before, there are plenty of times when we have a question and we decide to just type it directly into the search bar. The amazing part is that in most cases we find the answer we’re looking for. So if many of us are searching this way, why not title some of your blogs in the form of a question? It will definitely make viewers want to keep reading to find out what the answer is. Plus, the search engine ranking of your post will increase as well.
- Win the SEO battle using versus/vs.
Mac vs. PC, Coca Cola vs. Pepsi, Android vs. iPhone. There are so many searches that are done using “versus”. People want to compare topics to each other to find out the pros and cons for each option. Writing blog titles using this method is another way to boost your SEO since this is exactly how people are searching for topics.
Using these different variations of blog titles is a great way to maximize your SEO. These types of phrases are how people are searching for information today. By thinking about how your target audience is searching and using these techniques in your blog titles, you will be on your way to the top of search results