If you’re not analyzing your company’s performance online and off, you’re likely headed for periods of lower sales and meager profit margins. So when it comes to online analytical tools, there are five that every business should consider using, unless they want to fall behind the curve. These tools help analyze everything from the effectiveness of communication to search engine rankings.
Google provides regular Internet users, businesses and advertisers a variety of search engine-related analytical tools. Perhaps the best known set of tools they provide is Google Analytics, which allows you to measure traffic on your mobile apps and websites, generate social reports and analyze keywords and search engine rankings. Many of the features associated with Google Analytics are free, making it an ideal tool for small businesses looking to optimize their web presence, using as little money as possible. So, if you’re curious what keywords will increase your search engine rankings, or if you want to know what countries the viewers of your website came from, Google Analytics can help you.
Twitter – Wildfire
If you have a Twitter account, you can use the Wildfire analytical tool to help optimize communications with your customer base. You can also see how you rank relative to your competition. This tool allows you to measure your follower growth rate relative to your competitors. So, if you’re falling behind your competition in the battle for Twitter followers, you can change the content of your tweets, as well as the frequency with which you communicate to your followers. This tool is easy to use and effective at analyzing the performance of your social media campaigns.
With Sysomos, you can see who is driving conversations about your business and products, via the company’s contextual text analytics and data-mining technology. You can use this platform to analyze blogs, Twitter, message boards and major websites to determine what type of chatter or buzz surrounds your press releases, marketing campaigns or new product lines. This analytical tool is invaluable, because it can help you improve your marketing efforts and get the right message out there, regarding your brand identity, sales specials and special events.
Instagram – Statigr.am
If you’re using Instagram to communicate with your customers, Statgr.am is a web-based management tool that can help you to analyze your content. Using this tool, you can enhance the way you interact with your customer base, using statistics and a host of content analytics tools. You can see which messages received the most views, so you can see what content is connecting with your audience. If you’re interested in seeing how the content you send out is viewed by your customers, Statigr.am is your answer.
If you’re interested in streaming a variety of online content related to your company through one portal, then you can use Social Mention to get the job done. This platform allows you to analyze content from Facebook, Twitter, blogs and other sources, so you can analyze how your company and your brand are perceived by the public. Using this platform can save you and your staff members a lot of time, because it aggregates content and provides you with analytics tools to perform value-added research. The information is provided for a point-in-time, helping you perform a real-time analysis on content.
Optimizing Your Analytics
All of the tools listed above can give you the insight you need to optimize your business intelligence efforts, helping you make more effective decisions. However, the information gleaned from these sources is more meaningful, when you use the tools in tandem. For instance, if you use Google Analytics and a keyword analysis and compare it to the information gathered from Sysomos, you can optimize your social media presence and page views by inserting the right keywords into your content. The analysis you perform using these tools can give you multiple perspectives on your business, which can lead to improvements in your marketing plan.
These five analytical tools can help you gauge your online performance relative to your marketing and sales objectives, while helping you improve the way you communicate with your customers. There is no reason to fall behind, when analytical tools such as these can help you improve your competitive advantage.