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HostPapa Blog / Web Hosting (Page 5)
9 Apr

Measuring Customer Lifetime Value
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Customer lifetime value and customer acquisition cost are the two most significant numbers to any corporate strategy. It's not enough to focus on single sales; a company that wants to truly build growth and stability needs to be able to build a relationship with their customer and understand the context of each sale. That being said, measuring customer lifetime value is no trivial task; it involves an incredible amount of data which needs to be meticulously tracked and analyzed. Calculating Your Customer's Lifetime Value Calculating your customer's lifetime value is fairly trivial:...

25 Feb

Your Go-to Guide for Increasing Your Conversion Rate
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When it comes to increasing your website conversion rate, you've probably been bombarded with methods and strategies to implement.  And while some of them are effective, more than likely, the most of them render useless on a daily basis.  Fortunately, though, we have a simple go-to guide you can use that features 10 of the best ways to increase your conversion rate. 1) Display Content that Is Memorable If you want people to visit your site and remember who you are, thus sharing your postings with friends and family members, then you...

27 Jan

Host With the Most — Have You Outgrown a Shared Server?
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According to data from the Internet Corporation for Assigned Names and Numbers (ICANN),  almost 400 new generic top-level domains (gTLDs) have been introduced to the Internet at large over the last two years. This is just the tip of the iceberg; ICANN still has over 1200 applications proceeding through gTLD evaluation. The creation of these new domains, such as .care, .digital and .wiki, comes in anticipation of a global IP traffic explosion — industry leader Cisco predicts that by 2016, the volume of traffic will exceed 1000 exabytes (1 zettabyte)...

20 Nov

Building Blocks of a Successful Start-Up Business
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Building a successful business takes time, money and the right branding strategy. Even if you have a great idea, if you don’t properly brand your business and its products/services, sales won’t come rolling in. But if you follow these start-up business building blocks, you’ll be on the right path towards creating a great brand identity, which will ultimately lead to building a successful business. Eliminate potential for customers being confused  What do you have to sell? What is the value in purchasing what you have to sell? How can consumers purchase these...

10 Jun

Top 3 Benefits of Country Code Top-Level Domains
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In our last post, we talked about the 3 biggest top-level domains (TLDs) – .com, .net and .org – and how to choose the right one for you. But just because they’re the biggest and most popular TLDs available, it doesn’t mean you don’t have other options! Another Option – Country Code TLDs Country code TLDs, or ccTLDs, are domain extensions (better known as the letters that appear after your preferred domain name) that are specific to a particular area or country. Some examples include .co.uk (United Kingdom), .ca (Canada) and .com.au...

18 May

Which TLD is right for you?
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So, you’ve decided to set up a website. You have thought about everything: your site’s theme, the type of visitors you want to target, and even the perfect domain name. You can’t wait to get your site up and running! But then you are presented with a list. It’s a list of top-level domains (or TLDs for short) that have different suffixes after the period that follows your preferred domain name. Some look familiar like .com, .net, and .org – which one should you choose? The Big 3 - .COM, .NET, .ORG .com...