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HostPapa Blog / Web Hosting (Page 4)
How Inbound Marketing Can Help Your Small Business
23 Jan

How Inbound Marketing Can Help Your Small Business
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Since 2006, inbound marketing has been the most effective marketing method for doing business online. Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time. The folks over at The Whole Brian Group, a Michigan-based digital marketing firm,...

6 Sep

7 Free Ways To Increase Your Website’s Security
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Malware can infect your website in a multitude of different ways including the installation of malicious software or free software packets or even through out-of-date third party applications such as Joomla! Or WordPress. According to the Symantec Corporation, there were vulnerabilities found in nearly three quarters of websites in 2015 and over one million web attacks each and every day during the year! There are many services out there that people can purchase to protect their websites. A good place to start is with an antivirus software for your computer....

8 Oct

3 Reasons to Invest in Automated Website Backup
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Having your data lost or stolen in an unforeseen circumstance, can be a business or website owner's’ greatest fear.. What if your current web host accidentally deleted your website, like what happened to a GoDaddy customer in 2010? What if you deleted some website files by accident? Since nobody is immune to accidents, automated website backup can help you recover your website files if anything were to happen to them. Ensuring the safety of your website data is critical for the security of your business. Automated website backup is a worthwhile...

18 Sep

Email Marketing Best Practices: Do’s and Don’ts
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If your small business is not yet using email marketing to reach out and stay in touch with your customers, then it’s time to start. Why? Because your audience engages with email marketing, and it’s an inexpensive way to nurture your leads. Respondents in a 2015 survey conducted by Econsultancy attributed about 20% of their sales to email marketing, while they spend less than 10% of their marketing budgets on email campaigns. The respondents rated email marketing the second most effective channel for return on marketing investment (SEO was No. 1)....

24 Aug

7 Steps to Secure Your Company Data
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New customers frequently ask us about data security and data privacy, two topics that we at HostPapa take seriously. You don’t need an IT department to keep your information protected, but you do need to be aware of the many ways your data is vulnerable and how to protect them. I divide my advice into seven easy steps for you. First, let’s look at some numbers: ITBusinessEdge estimates that in 2014 nearly half of all organizations suffered a data breach – up 10% from the previous year. Nonprofit organization Online...

9 Apr

Measuring Customer Lifetime Value
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Customer lifetime value and customer acquisition cost are the two most significant numbers to any corporate strategy. It's not enough to focus on single sales; a company that wants to truly build growth and stability needs to be able to build a relationship with their customer and understand the context of each sale. That being said, measuring customer lifetime value is no trivial task; it involves an incredible amount of data which needs to be meticulously tracked and analyzed. Calculating Your Customer's Lifetime Value Calculating your customer's lifetime value is fairly trivial:...