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HostPapa Blog / Technology (Page 4)
21 Sep

98’ to Present Day: The History and Evolution of Website Builders
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Website Builders have come along way since the first website was created back in 1991. Today there are two categories of website builders that users have access to - online website builders and offline software. Each comes with its own unique advantages and disadvantages. The History of Website Builders: Early websites were difficult and expensive to make, often taking web designers the better part of a week to finish. The first websites had to be manually written in HTML, which led to people having to hire professionals to build their websites. As...

19 Sep

Best Mobile Web Apps for Small Business Owners
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I’m like a kid in the candy store when I look at small business apps for my smartphone. I want to try everything! Every app promises to make my life easier, my company run smoother and my customers happier. Some have lived up to the hype, while others have left me scratching my head. Here are a few of my favorites and their best features for small businesses. Google Apps Google Apps from HostPapa are amazing from an office and business needs prospective.  It’s a one-stop-shop and part of the reason this...

18 Sep

Email Marketing Best Practices: Do’s and Don’ts
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If your small business is not yet using email marketing to reach out and stay in touch with your customers, then it’s time to start. Why? Because your audience engages with email marketing, and it’s an inexpensive way to nurture your leads. Respondents in a 2015 survey conducted by Econsultancy attributed about 20% of their sales to email marketing, while they spend less than 10% of their marketing budgets on email campaigns. The respondents rated email marketing the second most effective channel for return on marketing investment (SEO was No. 1)....

24 Aug

7 Steps to Secure Your Company Data
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New customers frequently ask us about data security and data privacy, two topics that we at HostPapa take seriously. You don’t need an IT department to keep your information protected, but you do need to be aware of the many ways your data is vulnerable and how to protect them. I divide my advice into seven easy steps for you. First, let’s look at some numbers: ITBusinessEdge estimates that in 2014 nearly half of all organizations suffered a data breach – up 10% from the previous year. Nonprofit organization Online...

12 Mar

5 Analytics Tools Every Business Needs to Use
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If you’re not analyzing your company’s performance online and off, you’re likely headed for periods of lower sales and meager profit margins. So when it comes to online analytical tools, there are five that every business should consider using, unless they want to fall behind the curve. These tools help analyze everything from the effectiveness of communication to search engine rankings. Google Analytics Google provides regular Internet users, businesses and advertisers a variety of search engine-related analytical tools. Perhaps the best known set of tools they provide is Google Analytics, which allows...

5 Nov

8 Google Chrome Extensions You Need for Your Small Business
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Are you a small business owner trying to find an edge through technology? Now more than ever, small business owners need to learn to use the tools available to them to their advantage. One way to do this is through the use of Chrome extensions. When you use the Chrome browser, you can add extensions to enhance your browsing experience and your productivity. Here are eight of the most essential chrome extensions for small business owners. Google Drive. Google is promoting its new "Drive" service as a comprehensive alternative to...