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HostPapa Blog / Social Media (Page 3)
12 Feb

Your Guide to Social Media for Small Businesses
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If you talk to anyone about marketing and communication in small business today, one of the first questions you will probably hear is “Are you on social media?” or “Are you on Facebook/Twitter/LinkedIn?” Social media is huge. If you are not taking advantage of the many benefits these sites can bring your business, you are missing the opportunity to connect with your customers, market your product to a worldwide audience and be a part of something much bigger than you or your business. While there is plenty of high-level information...

22 Aug

Is Pinterest marketing working for you? Here’s how to track your Pinterest marketing efforts
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You've heard about Pinterest and wonder, “how will looking at pictures of food, kittens, and crafts help my business? It’s only for showing off poorly re-created pieces of art, right?” Wrong! Pinterest is about more than just foodies and wannabe artists posting images; Pinterest marketing has become a legitimate business tool. Remember how Twitter was viewed as a platform for useless jib jab, and people who want everyone to know what they ate for breakfast? Things change. Used the right way, Pinterest can be a valuable asset to any small...

12 Aug

How to build an effective YouTube channel for your business
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With the explosive growth of social media over the past decade, staying connected with your target audience has never been more important. Consumers expect to see businesses on social media platforms and if you’re not on them, you’re already trailing behind. YouTube hasn’t always been the go-to platform to boost your business, but times have changed. YouTube is the leading area where marketers plan to focus their social media energy. Nearly 70% of marketers plan to increase their YouTube marketing1 - are you one of them? Here’s how to start building your...

5 Apr

An Epic Showdown You Don’t Want to Miss – Email vs. Social Media
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Last summer, we saw an epic showdown take place in an infographic we created that became quite popular online. On one side of the boxing ring was email marketing while on the other side was social media marketing. Many months later, the infographic’s popularity continues to grow. Email and social media marketing are the two most widely used marketing platforms for businesses today. So, it’s no surprise that many of you want to know which one deserves your marketing dollars. Both digital marketing platforms battled it out and threw some great punches!...

19 Feb

Top 3 Blog Titles to Maximize your SEO
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Meta descriptions, meta tags, image alt text, keywords – the list of areas to optimize your blog posts for search engine results goes on and on. If you write blogs, I’m sure these terms are embedded in your brain and that you’re constantly daydreaming of the perfect combination of keywords to push your posts right to the top of search results. Focusing on all of these different areas is definitely necessary, but sometimes we tend to forget that the title of the blog is just as important. Sure, you might spend...

30 Oct

Using Social Media & Powerful Online Tools to Build Brand Loyalty
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Remember life before the Internet? What about life before social media? It’s scary to think that these tools are not that old. It makes you wonder...