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HostPapa Blog / Social Media (Page 3)
22 Aug

Is Pinterest marketing working for you? Here’s how to track your Pinterest marketing efforts

You've heard about Pinterest and wonder, “how will looking at pictures of food, kittens, and crafts help my business? It’s only for showing off poorly re-created pieces of art, right?” Wrong! Pinterest is about more than just foodies and wannabe artists posting images; Pinterest marketing has become a legitimate business tool. Remember how Twitter was viewed as a platform for useless jib jab, and people who want everyone to know what they ate for breakfast? Things change. Used the right way, Pinterest can be a valuable asset to any small...

12 Aug

How to build an effective YouTube channel for your business

With the explosive growth of social media over the past decade, staying connected with your target audience has never been more important. Consumers expect to see businesses on social media platforms and if you’re not on them, you’re already trailing behind. YouTube hasn’t always been the go-to platform to boost your business, but times have changed. YouTube is the leading area where marketers plan to focus their social media energy. Nearly 70% of marketers plan to increase their YouTube marketing1 - are you one of them? Here’s how to start building your...

5 Apr

An Epic Showdown You Don’t Want to Miss – Email vs. Social Media

Last summer, we saw an epic showdown take place in an infographic we created that became quite popular online. On one side of the boxing ring was email marketing while on the other side was social media marketing. Many months later, the infographic’s popularity continues to grow. Email and social media marketing are the two most widely used marketing platforms for businesses today. So, it’s no surprise that many of you want to know which one deserves your marketing dollars. Both digital marketing platforms battled it out and threw some great punches!...

19 Feb

Top 3 Blog Titles to Maximize your SEO

Meta descriptions, meta tags, image alt text, keywords – the list of areas to optimize your blog posts for search engine results goes on and on. If you write blogs, I’m sure these terms are embedded in your brain and that you’re constantly daydreaming of the perfect combination of keywords to push your posts right to the top of search results. Focusing on all of these different areas is definitely necessary, but sometimes we tend to forget that the title of the blog is just as important. Sure, you might spend...

10 Apr

5 Social Media Marketing Tips To Grow Your Visibility

Social media marketing is more important than it has ever been, and it seems like the amount of social media outlets is growing exponentially each year. Because social media is so important, it’s important that you use it properly if you want to help your small business grow. Most businesses use social media at this point to try and gain new customers, but few do it the right way. 1. Be Social Being social is an important part of growing your online visibility and communicating with existing and potential customers. Using social media...


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