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HostPapa Blog / Social Media
31 May

The Best Businesses to Follow on Social Media

To get an idea of how to post and interact with people on social media it’s always a good idea to look at the best businesses on each platform. Look at what these businesses post, when they post, how they interact with other users and you’ll get an idea of how to achieve success on the social media platforms that they are on. Below are some of our favorite businesses to follow on the most popular social media platforms because of their content, interactions, and overall presence:   Twitter Whole Foods What do they do...

24 May

5 Ways to Use Twitter for Business

Twitter started as one of the most intriguing of ideas for a social media platform. Users have 140 characters to share their message, in the form of a Tweet. Since the first ever Tweet, Twitter has become a social media giant with over 500 million Tweets being sent daily. Naturally, with such a wide audience, businesses of all sizes can use Twitter to help market their company. The social media platform offers many ways to engage with potential consumers, like Hashtags, Mentions, Trending Topics, Search, Moments and more. If you want...

2 Mar

Social Media for Small Businesses – A Beginners Guide

Social media can be an intimidating place, especially if you’re a small business trying to get your voice heard. The good news is that most social media platforms, like Twitter, Instagram, and Facebook, are quite easy to use and understand. All you have to do is get started. Why is publishing content on social media important? Most people aren’t constantly checking your store or website for updates and promotions, but people are constantly checking social media for the latest news. Studies have shown that the average person spends nearly 2 hours...

The 5 Best Tools to Measure Social Media Success
12 Dec

The 5 Best Tools to Measure Social Media Success

Social media success can be hard to measure, especially for small business owners who may not be the most tech-savvy individuals. Regardless of your skills, social media has proven to be an incredibly important tool for businesses of all sizes. In fact, 64 percent of Twitter users and 51 percent of Facebook users are more likely to buy the products of brands they follow online through social media channels. Whether you’re pressed for time, don’t understand how certain content becomes popular or goes viral, or simply don’t like the idea...

How To Use Instagram To Improve Your Company’s Marketing
10 Nov

How To Use Instagram To Improve Your Company’s Marketing

With over 300 million daily active users, Instagram truly is a social media giant that any business would be crazy not to use for marketing. It started as a simple photo editing and sharing app, but has since evolved into one of the most popular visual social community platforms in the world. In fact, Instagram grew so big that in 2012, when the app was still in its adolescence, Facebook bought it for record-shattering $1 billion. Today, anyone can take professional looking photos and videos with the free app by...

Top Beginner’s Tips for Small Business SEO
26 Oct

Top Beginner’s Tips for Small Business SEO

There are plenty of granular tasks that may seem daunting to small business owners including social media, web analytics, and content marketing — but nothing can be scarier than the big bad world of SEO (Search Engine Optimization). If you’ve got a website or an online presence at all, making sure you or your business shows up on the first page of search results can be do or die, and many small business owners don’t even know where to start. In addition, once you take the time to understand the basics...


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