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HostPapa Blog / Marketing (Page 9)
31 Jul

4 Ways to Run a Successful Email Marketing Campaign
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Email is arguably one of the most important marketing tools for any business. So why is it that many small and medium-sized businesses don’t give it the attention it needs to see a positive ROI? You may feel that you don’t have enough time or money to deal with emails but a few inexpensive strategies can help make email marketing a more positive experience. Take the following strategies into consideration to run a successful email marketing campaign for your business. 1. Format, style, and length Customers don’t want to be bombarded with...

17 Jul

5 Secrets of Dead Simple SEO
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SEO experts spend months poring over SEO techniques. But there are plenty of small tweaks you can make in a fraction of the time. The DIY approach will never replace the expertise of a dedicated analyst, but it could start you off on the right path, making it easier for an SEO consultant to take over in the future. In fact, these simple tweaks are the foundation of most small business websites. Here are five easy optimization tips you may not have thought about yet. All of the advice is aimed at...

26 Jun

The Most Undervalued Internet Marketing Strategies to Date
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When asked what the secrets to their success are, owners of high-ranking websites will tell you that hard-core search engine optimization, prolific content creation, and white hat link building techniques are critical. There are even more sustainable tactics, however, that are often overlooked, unused, and simply scoffed at when marketing professionals begin their mass campaigning - tactics that can increase other vital areas while obtaining worthwhile targeted leads. Some of the most undervalued - yet most usable - internet marketing tactics we've found to still work wonders are highlighted below. Facebook...

19 Jun

New TLDs: .exciting as well as .challenging
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In recent years, there has been a push to expand the universe of generic Top Level Domains or gTLDs for short. According to ZookNIC Intelligence, a leader in data on the registration of domain names, by the middle of 2011, approximately 45%, or 95 million domain names, were .com's. This number increases every 3 months by about 6-7 million domains. With so many .com registered domain names, it is becoming increasingly difficult to find a domain name that is not already being used. This spawned the expansion of other TLDs in...

24 Apr

7 Innovative Internet Marketing Solutions to Give Your Business a Boost
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In today’s business world, Internet marketing plays a key role in the success of virtually every company. However, with many businesses using advanced marketing strategies, no longer is it enough to whip up a company page on Facebook, sign up for Twitter, or create a profile on LinkedIn. To be successful, you’ll need to be creative and you’ll need to invest some time in new marketing methods that may be unfamiliar. Read on to learn more about going beyond Facebook, Twitter and LinkedIn, with these seven key marketing tools to add...

21 Feb

5 Reasons to Use CloudFlare
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Fast web hosting: Let’s face it, all website owners want it - no, need it. That’s why we at HostPapa do everything we can to ensure our clients enjoy a high level of website performance, day in and day out. Which brings us to CloudFlare. CloudFlare has taken the website hosting world by storm – thousands upon thousands have activated this service and reaped its benefits. CloudFlare promises to “supercharge your website” at no cost! Which sounds great, but… what exactly does it mean? Here’s 5 simple reasons that CloudFlare is so...