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HostPapa Blog / Marketing (Page 7)
21 Sep

98’ to Present Day: The History and Evolution of Website Builders
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Website Builders have come along way since the first website was created back in 1991. Today there are two categories of website builders that users have access to - online website builders and offline software. Each comes with its own unique advantages and disadvantages. The History of Website Builders: Early websites were difficult and expensive to make, often taking web designers the better part of a week to finish. The first websites had to be manually written in HTML, which led to people having to hire professionals to build their websites. As...

20 Sep

The Ultimate Guide to Responsive Website Design: Build Your Website with Usability in Mind
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I get excited seeing the great websites created by our HostPapa customers. If you just registered your domain with us – welcome! I’ve got a few tips as you start to build your website. The Ideal Page Load Time Is… In 1993, researcher and expert on user experience Jakob Nielson talked in “Need for Speed” about three important limits to response times, which are still relevant more than 20 years later: Instantaneous response: It takes 0.1 second for a user to feel the system is reacting to something he or she...

19 Sep

Best Mobile Web Apps for Small Business Owners
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I’m like a kid in the candy store when I look at small business apps for my smartphone. I want to try everything! Every app promises to make my life easier, my company run smoother and my customers happier. Some have lived up to the hype, while others have left me scratching my head. Here are a few of my favorites and their best features for small businesses. Google Apps Google Apps from HostPapa are amazing from an office and business needs prospective.  It’s a one-stop-shop and part of the reason this...

18 Sep

Email Marketing Best Practices: Do’s and Don’ts
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If your small business is not yet using email marketing to reach out and stay in touch with your customers, then it’s time to start. Why? Because your audience engages with email marketing, and it’s an inexpensive way to nurture your leads. Respondents in a 2015 survey conducted by Econsultancy attributed about 20% of their sales to email marketing, while they spend less than 10% of their marketing budgets on email campaigns. The respondents rated email marketing the second most effective channel for return on marketing investment (SEO was No. 1)....

18 Sep

Responsive Design: 7 Design Mistakes that Can Cost You Leads
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You want your website design to generate leads – not send new visitors clicking to find information elsewhere. The best website design is a reflection of the quality of your company’s products and services. Your website needs to do more than look good; it needs to be clear and intuitive for users. Here are the Top 7 mistakes I see when newbies design websites for lead generation. Where Is Your ‘About Us’ Page? Data analytics company Chartbeat says the majority (55%) of visitors spend less than 15 seconds on your page. Forget the 30-second...

29 Apr

Mobilegeddon is here – Have you done all that you can?
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As a website owner you are probably aware that Google likes to shake things up every now and then. They famously give little warning before releasing game-changing updates, causing the web community to scrabble to make the required changes. Google has been warning webmasters for years about profound changes to mobile search results, but the latest changes are compelling and affect websites for big and small organizations alike. Released on the 21st of April 2015, Mobilegeddon – or Google Mobile Friendly Update – has cast large ripples across the SEO world....