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HostPapa Blog / Marketing (Page 7)
19 Dec

Ways to Create Exciting, Unique and Memorable Content for Your Small Business
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When you hear the term content marketing, what do you think of? Possibly writing articles or posting blogs comes to mind, or maybe even designing a really cool infographic. You’re not wrong to think of these things. In fact, we always hear the same old argument about how we should be focusing on creating unique content like articles, blogs, and infographics to help build organic links and draw more customers to our business. But what if you’re a small business with a limited budget? Is spending time and money on writing...

19 Sep

How To Migrate Your Website Without Hurting Your SEO
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As your business website grows and ages, it might have to undergo the migration process eventually. Unfortunately, most companies don’t prepare for migrations properly and lose not only traffic but search ranking position as well. This graph from Moz shows an example of a business that poorly migrated their website from HTTP to HTTPS. The result was a six month recovery period to get back to the average traffic they had prior to the migration. Obviously, you want to avoid this kind of recovery time at all costs. If website migration is...

14 Aug

Make Your WordPress Site More SEO Friendly with These Top 3 Plugins
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WordPress is a popular publishing platform used by millions of people. Not just for bloggers anymore, this tool is being used by many including small and medium-sized businesses, ecommerce companies, and even large corporations to expand their online presence. Its ease of use and affordability compared to other content management systems is what makes it so popular. It also has very good SEO value especially with the right WordPress plugins that are easily available. Some of you are probably already aware of the thousands of plugins out there while some who...

31 Jul

4 Ways to Run a Successful Email Marketing Campaign
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Email is arguably one of the most important marketing tools for any business. So why is it that many small and medium-sized businesses don’t give it the attention it needs to see a positive ROI? You may feel that you don’t have enough time or money to deal with emails but a few inexpensive strategies can help make email marketing a more positive experience. Take the following strategies into consideration to run a successful email marketing campaign for your business. 1. Format, style, and length Customers don’t want to be bombarded with...

17 Jul

5 Secrets of Dead Simple SEO
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SEO experts spend months poring over SEO techniques. But there are plenty of small tweaks you can make in a fraction of the time. The DIY approach will never replace the expertise of a dedicated analyst, but it could start you off on the right path, making it easier for an SEO consultant to take over in the future. In fact, these simple tweaks are the foundation of most small business websites. Here are five easy optimization tips you may not have thought about yet. All of the advice is aimed at...

26 Jun

The Most Undervalued Internet Marketing Strategies to Date
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When asked what the secrets to their success are, owners of high-ranking websites will tell you that hard-core search engine optimization, prolific content creation, and white hat link building techniques are critical. There are even more sustainable tactics, however, that are often overlooked, unused, and simply scoffed at when marketing professionals begin their mass campaigning - tactics that can increase other vital areas while obtaining worthwhile targeted leads. Some of the most undervalued - yet most usable - internet marketing tactics we've found to still work wonders are highlighted below. Facebook...