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HostPapa Blog / Marketing (Page 6)
Duplicate Content and Its Impact on SEO
3 Mar

The Truth About Duplicate Content and Its Impact on SEO
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It's not unusual for content to appear in multiple places on a website, on other websites, and social media. A well-crafted blog post, company story, or product description is sometimes so hard to create, that when you do come up with one, it's tempting to use it everywhere. Here's some good news: duplicate content is OK. It won't negatively impact your SEO. But there's a right approach to content duplication and one that could result in less value for your site visitors. In this article, we'll explain the impact that duplicate content can...

Why You Need To Segment Your Website Visitors
28 Feb

Infographic: Why You Need To Segment Your Website Visitors
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With personalization being one of the hottest marketing trends you’ll need to make sure that your website visitors are getting the unique experience they’re looking for if you want those conversion rates to increase. Segmenting your audience is one of the best ways of doing that. It helps you provide more relevant content and products to your visitors—based on behavioral, demographic and psychographic traits—plus it can shed light on some amazing behavioral insights which could help you with your future strategy. Click here to check out the detailed blog...

Make your pop-ups user-friendly
21 Feb

Infographics: Make your pop-ups user-friendly
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Although it might seem that nobody likes pop-ups, there are certain ways you can ensure they don’t end up scaring off your visitors and even support your conversion goals. In this infographic, we talk about how you can create pop-ups that actually convert. We go through two specific usage scenarios and we discuss how you can make your pop-up content compelling. Click here to read the detailed blog post. Click on the infographic to view the full image. ...

Learn all about Google My Business
18 Feb

Google My Business Listing: The Complete Guide
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Attracting new customers for your business is hard and not exactly cheap, depending on the strategy you’re going for. Yet, there is one marketing channel that doesn’t cost a dime, is easy to execute, and can be effective at helping you get new customers: Google My Business (GMB, for short).   Google My Business is a service that lets you create a free listing for your product or service-based business. The best part about it is that it’s free to use—and you can set it up in an hour or less.   In this...

8 Important SEO Basics You Shouldn't Ignore
11 Feb

8 Important SEO Basics You Shouldn’t Ignore
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Search engine optimization (SEO) is all about increasing website traffic by making the site more visible in search results. But, if you own a website, you probably know what SEO is. Even though you may not be doing it yet, you've almost definitely heard of it. If you need some convincing as to the importance of SEO, here are some jaw-dropping statistics: When someone clicks a link in search results, 67% of the time, it's one of the top five sites in the listing.Over 71% of searches result in the user clicking a link...

How to grow your audience
7 Feb

How to Grow Your Audience
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When examining a website's audience, what are we really looking at? Site owners may believe their audience consists of every person who visits their website. They're not wrong, but there's more to it than that. When promoting your site and growing your brand, you'll be focusing on your target audience. That simple, one-word modifier immediately loops in all the people in the world who haven't visited your site yet but should. As we'll discuss in this article, knowing everything there is to know about your current audience will help you define a target audience...