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HostPapa Blog / Marketing (Page 5)
29 Apr

Mobilegeddon is here – Have you done all that you can?
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As a website owner you are probably aware that Google likes to shake things up every now and then. They famously give little warning before releasing game-changing updates, causing the web community to scrabble to make the required changes. Google has been warning webmasters for years about profound changes to mobile search results, but the latest changes are compelling and affect websites for big and small organizations alike. Released on the 21st of April 2015, Mobilegeddon – or Google Mobile Friendly Update – has cast large ripples across the SEO world....

25 Mar

Eight Top Tips on Creating a Strong LinkedIn Business Profile
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LinkedIn is a must-have network for businesses and professionals alike, but a lackluster profile does little more than add your name to the virtual noise. Stand out from the crowd by following these tips for creating a profile that converts customers or attracts recruiters. Create a Strong First Impression Even online, first impressions are essential. The top of your profile should include your name and a professional image of yourself. Professional headshots are typically forward-facing on a neutral background, and you'll want to dress appropriately for your role. Depending on your niche,...

12 Mar

5 Analytics Tools Every Business Needs to Use
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If you’re not analyzing your company’s performance online and off, you’re likely headed for periods of lower sales and meager profit margins. So when it comes to online analytical tools, there are five that every business should consider using, unless they want to fall behind the curve. These tools help analyze everything from the effectiveness of communication to search engine rankings. Google Analytics Google provides regular Internet users, businesses and advertisers a variety of search engine-related analytical tools. Perhaps the best known set of tools they provide is Google Analytics, which allows...

25 Feb

Your Go-to Guide for Increasing Your Conversion Rate
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When it comes to increasing your website conversion rate, you've probably been bombarded with methods and strategies to implement.  And while some of them are effective, more than likely, the most of them render useless on a daily basis.  Fortunately, though, we have a simple go-to guide you can use that features 10 of the best ways to increase your conversion rate. 1) Display Content that Is Memorable If you want people to visit your site and remember who you are, thus sharing your postings with friends and family members, then you...

12 Feb

Your Guide to Social Media for Small Businesses
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If you talk to anyone about marketing and communication in small business today, one of the first questions you will probably hear is “Are you on social media?” or “Are you on Facebook/Twitter/LinkedIn?” Social media is huge. If you are not taking advantage of the many benefits these sites can bring your business, you are missing the opportunity to connect with your customers, market your product to a worldwide audience and be a part of something much bigger than you or your business. While there is plenty of high-level information...

5 Feb

How to Learn From What Your Competitors Are Doing
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Most basketball fans don’t remember the Michael Jordan of the 1980’s. They remember the MJ that won 6 NBA titles in the 1990’s. In the 1980’s, Jordan wasn’t an NBA champion. He was the game’s most talented player, but he couldn’t quite get the Chicago Bulls over the hump until 1991. The difference between the MJ of the 1980’s and the MJ of the 1990’s is he figured out get the most out of his teammates. How did he learn this skill? By mimicking past NBA champions such as Magic Johnson,...