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HostPapa Blog / Marketing (Page 5)
How To Effectively Communicate Online With Your Customers
30 Mar

How To Effectively Communicate Online With Your Customers
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As people are spending more and more of their time online, businesses need to think ahead and be where their customers and prospects are as well. A company that struggles to communicate and adapt to its customers’ needs risks losing them. But this does not need to be the case! By using a variety of internet-enabled communication tools and services, any company can connect with clients and potential customers in the online space. This will also help with your brand awareness, so it’s definitely the way to go! There are lots of...

25 Mar

Infographic: How to Grow Your Audience
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Growing your website audience is something we all aim for, but it does take some work and, unfortunately, doesn't happen overnight. It takes data analysis and testing to better understand your audience's needs to get the best results. From looking into the visitors your website is currently attracting, to fine-tuning your existing content and finding new topics and keywords to attract a wider audience, we've got it all covered in this infographic. Click here to go to the detailed blog post. Click on the infographic to view...

Infographic: How to Grow Your Audience
20 Mar

How to Grow Your Audience
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Growing your website audience is something we all aim for, but it does take some work and, unfortunately, doesn't happen overnight. It takes data analysis and testing to better understand your audience's needs to get the best results. From looking into the visitors your website is currently attracting, to fine-tuning your existing content and finding new topics and keywords to attract a wider audience, we've got it all covered in this infographic. Click here to go to the detailed blog post. Click on the infographic to view the...

Boost WordPress Site Performance with Yoast SEO
17 Mar

Boost WordPress Site Performance with Yoast SEO
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When someone searches for your business on the web, if your listing doesn't appear near the top of the results page, it's likely that you'll be overlooked. After briefly reviewing the available links, 67% of the time, a user will click one of the top five sites listed. Stats like that make it clear that SEO is important, nevertheless, many site owners don't give it the attention it deserves. Ensuring site-wide optimization manually is a demanding task and SEO never seems to drop off the To-Do list, which can be discouraging...

GDPR Compliance for Email Marketing
13 Mar

GDPR Compliance for Email Marketing
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An email newsletter is one of the most effective marketing tools for engaging with customers and prospects. If you’re already using this tactic to promote your business or are planning to do so in the future, you should be aware of the rules that apply to email marketing. Managing a newsletter involves collecting users' email addresses, and, according to a European government regulation called the GDPR, that's data collection, and it's subject to a host of rules. If your email newsletter will be sent to anyone in the EU, it must be...

Infographic: How to Write Effective Meta Titles and Descriptions
6 Mar

Infographic: How to Write Effective Meta Titles and Descriptions
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If you're looking into different ways to boost your SEO, bear in mind that the first thing people usually see when they run a Google search is your website's meta title and meta description. This means your visitors will see the link to your website among many others, which is why getting their attention from the first moment is make it or break it! An engaging meta title is the first hook and an appealing meta description might be just what you need to get that click that takes...